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Home > News > BASF: Everything Old Is New Again

November 24th, 2006

BASF: Everything Old Is New Again

Last week, I discussed how Google, Genentech, and 3M (NYSE: MMM) all sought to bolster innovation by encouraging employees to spend a portion of their time pursuing independent projects. Earlier this week, BASF (NYSE: BF) announced plans to spur its own innovation in an entirely different way. The giant German conglomerate aims to generate annual sales of more than $5 billion by improving products that have already been on the market for five years or more. In short, it wants to make old products better.

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