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Home > News > Smallest ad: Gillette set world record (Video)

July 14th, 2011

Smallest ad: Gillette set world record (Video)

Abstract:
Gillette and French ad agency CLM BBDO, with help from scientists at the University of Nottingham used nanotechnology to etch ads on the whiskers of a man's shaven beard; each ad is less than 100 microns in size - setting the world record for the Smallest ad.

Using an electron microscope, an ion etching device, and some University of Nottingham scientists, Gillete wrote a series of ads smaller than 100 micron on whiskers shaved with their razors.

The ads are for Gillette's latest blade, the Proglide.

Source:
worldrecordsacademy.org

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