Home > Press > Nike chooses ion-mask™ to protect new Lunar Wood TZ
|Lunar Wood TZ shoes |
Sneakerheads will get an additional performance benefit with the latest launch of Nike Lunar Wood TZ. Using technology by P2i, the world leader in liquid repellent nano-coating technology, Nike's new lightweight and comfortable running shoe will keep wearers dry during the wettest of winters.
Nike chooses ion-mask™ to protect new Lunar Wood TZ
UK | Posted on December 16th, 2009
P2i's ion-mask™ technology applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. Because ion-mask™ gives the whole shoe (including the stitching) superior water repellency, it delivers two crucial benefits; one, it stops external water getting in and two, it encourages evaporated perspiration to flow out. As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. By optimizing temperature and ‘breathability' for feet, ion-mask™ will ensure that the Lunar Wood TZ shoes keep wearers feet more comfortable and dry in the most challenging performance conditions.
Users can't see or feel the ion-mask™ protection because it is one thousand times thinner than a human hair. However, because the protective layer is molecularly bonded to the whole shoe surface it is extremely durable. In practice, ion-mask™ lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. Plus, by resisting the absorption of water, ion-mask™ helps guard against stains and dirt residue.
Finally, but importantly, ion-mask™ is a climate-friendly choice. Its application process is solvent-free, PFOA-free, uses only tiny quantities of protective agent, does not require lots of energy and generates minimal waste.
Stephen Coulson, CTO of P2i, comments: "We are delighted that our revolutionary ion-mask™ liquid repellent nano-coating technology has been chosen to protect Lunar Wood TZ. Current approaches simply cannot match the amazing levels of performance that ion-mask™ has been shown to deliver." Nike will launch the Lunar Wood TZ at selected global Nike Sportswear retailers on 19 December 2009.
P2i is the world leader in liquid repellent nano-coating technology. We make good products great by applying innovative science. Our revolutionary technology enables our customers to improve the performance of their products and protect them from the effects of water and all other liquids. This builds value by commanding premium prices and/or reducing costs.
P2i Ltd was established in 2004 to commercialise liquid-repellent treatments developed by the UK’s Ministry of Defence. Now on a commercial scale, P2i’s patented process has been successfully applied to a wide range of products in a wide range of markets including performance textiles, filtration media and bio-consumables.
In consumer sectors the presence of P2i’s technology is indicated by its consumer brand, ion-mask™, now available in premium products from Hi-Tec, MAGNUM, Ecco and more.
How P2i technology works
P2i’s technology works by applying a nanometre-thick polymer layer over the entire surface of a product. Using an ionised gas (plasma) this layer is molecularly bound to the surface and will not leach away. The process confers superior oil and water repellency by reducing the surface energy to ultra-low levels – down to one third that of PTFE (polytetrafluoroethylene). In footwear and textile applications, P2i’s technology also minimises liquid absorption from outside elements and evaporated perspiration.
About Nike Sportswear
Nike Sportswear is a product line rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies. With almost four decades of sport history at its foundation, Nike Sportswear seeks to channel the genuine rebel spirit of Nike’s roots by crafting product that challenges the expected, asking designers to push athletic innovation to its extreme, remixing iconic designs with new technologies and making the best product for today’s needs. Nike Sportswear launched on 8.8.08 with eight iconic Nike products celebrating the legacy of Nike design. It includes: Air Force 1, Windrunner, AW 77 Hoody, Nike Dunk, Air Max 90, Eugene Track Jacket, Cortez and Nike Sportswear Tee. For more information, visit www.nikesportswear.com.
About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.
For more information, please click here
Corporate enquiries to:
Tel: +44 (0)1235 833100
Fax: +44 (0)1235 861214
+44 (0)1869 353812
+44 (0)1869 353805
Copyright © P2i
If you have a comment, please Contact
Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.
News and information
Arrowhead Presents Phase 1 Data on ARC-520 at HepDART 2013 December 9th, 2013
Electrical control of single atom magnets December 9th, 2013
Recycled Plastic Proves Effective in Killing Drug-Resistant Fungi: IBN and IBM discover new medical application for converted PET bottles December 9th, 2013
Oregon scientists offer new insights on controlling nanoparticle stability: New findings could enhance stabilizing or destabilizing nanoparticles, depending on their uses December 9th, 2013
CWRU engineering researchers report nanoscale energy-efficient switching devices at IEDM 2013 December 9th, 2013
Leica SR GSD 3D Super-Resolution Microscope Voted Among Top 10 Innovations 2013 for Laboratories and Research: The Scientist Magazine Chooses Super-Resolution Microscope from Leica Microsystems as one of the Year's Best Innovations for the Second Time December 9th, 2013
Scientists scale terahertz peaks in nanotubes: Rice U. researchers find plasmonic root of terahertz signals in some carbon nanotubes December 9th, 2013
Squeezing transistors really hard generates energy savings December 9th, 2013
Discovery Inspired by nature: textured materials to aid industry and military: Innovation Corps team developed metals and plastic that repel water, capture sunlight and prevent ice build-up August 19th, 2013
First human tests of new biosensor that warns when athletes are about to ‘hit the wall’ July 24th, 2013
Not-weak knots bolster carbon fiber: New material created at Rice University with graphene oxide flakes July 8th, 2013
Research and Markets: Global Nanotechnology and Nanomaterials Industry - 2013 Report June 24th, 2013
Nano Labs Anti-Corrosion Paint Utilized in Rehabilitation of Convention Center December 6th, 2013
Applied Nanotech Receives Contract From the Northeast Gas Association to Develop Methane Sensor December 4th, 2013
Liquipel Moisture-Protection Technology Now Available for JAMBOX® and MINI JAMBOX™ by Jawbone®: Jawbone's Iconic Bluetooth Speakers are Now Available WaterSafe™ for Protection Against Splashes and Wet Weather November 27th, 2013
QD Vision Marks NTSC’s 60th Anniversary with 2 Millionth Shipment of “Full Gamut” Color IQ Optics November 19th, 2013