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Home > Press > Holmenkol announces cooperation with Sabu

Abstract:
- Partnership in area of shoe and textile care
- Strengthening of Holmenkol's care business

Holmenkol announces cooperation with Sabu

Heimerdingen / Frankfurt, Germany | Posted on August 23rd, 2011

Nanostart holding Holmenkol AG and Sabu Schuh- und Marketing GmbH have agreed to cooperate in the area of shoe and textile care in future. With 930 members, Sabu is the leading industry association for the specialist shoe retail industry and looks after some 1,000 shoe stores, primarily in Germany. The cooperation means that Sabu's central regulation will include care products bearing the "Holmenkol" and "feldten" brands for the first time, with a strong focus on performance-oriented care products.

Having systematically expanded its product range to include care products for sporting goods and shoes over the past ten years, supplying the approximately 1,000 shoe retailers that are members of Sabu will make an important contribution to strengthening Holmenkol's care range.

At Sabu's order event on August 19 and 20, 2011, which was held at Intersport's Redblue trade fair center in Heilbronn under the motto "Care and Comfort Products", Holmenkol presented its care series under the "Holmenkol" and "feldten" brands to around 250 attendees from the industry.

Karim Grueber, CEO of Holmenkol AG, commented: "We are delighted to have entered into a closer cooperation with Sabu. This will support our efforts to further expand our range of high-quality care products. Sabu members can benefit from an excellent care range that offers real value added in terms of performance for the end user thanks to its high level of quality." As an affiliated company of Intersport Deutschland eG, Grueber believes that the cooperation with Sabu will naturally complement the existing strong cooperation with Intersport. "This will allow us to leverage synergies within the entire network more effectively in the interests of members."

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About Nanostart AG
Nanostart AG (OTCQX: NASRY), headquartered in the German financial capital of Frankfurt, is a leading nanotechnology investment company, with portfolio companies spanning the globe from Silicon Valley to Singapore. The company provides venture capital financing for nanotechnology companies in various growth phases with a focus on innovation-driven industries of the future such as cleantech, life sciences and IT/electronics. Through its subsidiary and venture capital fund in Singapore, Nanostart is proud to be the investment partner of the Singaporean government. For further information, please visit www.nanostart.de.

About Holmenkol:

Holmenkol AG, with world headquarters in Heimerdingen near the German city of Stuttgart, is a producer of high-tech surface coatings for sporting applications. Building on the company’s many decades of excellence in ski waxes, Holmenkol is today an innovation leader whose products are relied on by top professional athletes and national teams around the world. Holmenkol, as a global company with a long brand legacy among serious athletes, also produces advanced products for amateur athletes and leisure enthusiasts, particularly in the areas of aquatic sports, boating, outdoor activities and cycling. With its leading-edge solutions and worldwide sales network, Holmenkol is superbly positioned for growth and serves as a prime example of how amateur athletes can directly benefit from breakthrough innovations in the professional sporting world. In the company’s research laboratories in Germany, new surface treatments and products are developed to give professional skiers, cyclists and swimmers a competitive edge, as well as to bring greater enjoyment to amateur sports and outdoor activities. More information about the company can be found at www.holmenkol.com.

About Sabu:

Sabu Schuh- und Marketing GmbH is an association for the specialist shoe retail industry with 930 members and around 1,000 specialist stores. Intersport eG holds 50% of the shares in Sabu Schuh- und Marketing GmbH. More information can be found at: www.sabu.de

Disclaimer:

This notice constitutes neither an offer to sell nor a solicitation of offers to purchase or subscribe to securities. There will be no public offering of securities of Nanostart AG in conjunction with the existing listing of its shares in the “Entry Standard” segment of the regulated unofficial market (Freiverkehr) on the Frankfurt Stock Exchange. This notice does not constitute a securities prospectus. Neither this notice nor the information contained within is intended for direct or indirect distribution within Canada, Australia or Japan.

For more information, please click here

Contacts:
Nanostart AG
Dr. Hans Joachim Duerr
Head of Corporate Communications
Goethestrasse 26-28
D-60313 Frankfurt, Germany
phone: +49 (0)69-21 93 96 111
fax: +49 (0)69-21 93 96 150
e-mail:

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