Nanotechnology Now

Our NanoNews Digest Sponsors


Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > Printed Electronics - Predictions for 2011

Abstract:
In this article, we examine what to expect for 2011. To do that, we must understand the spectacular successes of the recent past as well as the failures. This has often been an industry with poor business planning and marketing. For example, in e-readers, Plastic Logic belatedly realised it could not meet Apple and Amazon head on and it said it would create a professional sector but such a niche may never exist. It failed to launch a product anyway. Those developing printed organic and inorganic flexible solar cells, most of which had life of no more than five years, obsessed about replacing power stations by meeting "grid parity" efficiency when the potential lay in consumer goods, military, healthcare and media.

By Raghu Das, CEO, IDTechEx

Printed Electronics - Predictions for 2011

Cambridge, UK | Posted on January 5th, 2011

Lessons from failure

Frequently, participants tried to run before they could walk or at least chose objectives that were too ambitious for the level of investment available. For example, Microemissive Displays, OLED-T and many other Organic Light Emitting Display companies are no more. Those making printed antennas and keyboards prospered. Some have simply failed to meet the price-performance points necessary for market entry. For example, no one has taken a meaningful order for the long promised printed organic transistors, despite transistors being the engine of most electronics. That has had a severe knock on effect. For example, the printed organic memory of Thin Film Electronics AB and many printed sensors cannot fulfil their primary market potential without them.

Lessons from success

There are important lessons from the recent successes too. The Amazon Kindle™ e-reader is the antidote to phones and computers we cannot read in sunshine. It is partly printed with an excellent route to further weight and cost reduction using more printing. It replaces books. The Apple i-Pad™ is not killing the Kindle because it is not simply an e-reader and it is in color. You need a spectacularly better product in the eyes of potential users to compete effectively with either of these powerful global brands with their unsurpassed routes to market. An example would be a color e-readers tightly rolled into your mobile phone but no such product is in prospect for 2011.

Historical event - replacing silicon chips

Certain small orders for printed and partly printed electronics in 2010 were of deep significance. For example, the Kovio order for disposable electronic train tickets in Los Angeles saw formidable printed nano silicon electronics in the form of over 1000 transistors printed by ink jet and screen printing onto stainless steel foil. Being compatible with the world's most popular RFID specification ISO 14443 which was designed for silicon chips, this analog-digital circuit was a tour de force announcing to the world that a huge variety of the simpler integrated circuits can
now be replaced by lower cost, more flexible and more robust printing albeit on stainless steel foil because of the high temperature anneal currently required.

Promotional

Equally significant was Dai Nippon Printing in Japan taking its first orders for multifunctional posters on the Tokyo Metro incorporating printed animated OLED and ac electroluminescent technology powered by printed organic photovoltaics. In addition, trials by Toppan Forms in Japan of interactive posters have been successful. These involved sound, activated by touching, printed ac electroluminescent and electrophoretic displays and printed organic photovoltaics for power. At a stroke, the world's existing posters, packaging and point of display material are rendered boring, relatively ineffective and an embarrassment. It is equivalent to the arrival of television: if you just make radios watch out.

Military

2010 also saw the US Air Force committing very serious money to vehicles made possible by flexible photovoltaics, notably unmanned upper atmosphere surveillance aircraft and dirigibles covered with the stuff. One order exceeded $500 million. The benefits include light weight and flexibility. You do not put glass sheets on a balloon.

Healthcare

Much smaller sums were committed to buying printed electronic products for healthcare, with ongoing business in electronic tamper evidence and entirely printed electric skin patches. However, in the background, a great deal of work was going on to develop electronic healthcare disposables for testing and drug administration.

Forecasts

All of which brings us to 2011. Many companies that have got the message of starting with the easier printed electronics will launch simple devices based on printed diodes and conductive patterns etc. The old idea of printing a transparent conductive layer not with expensive, clever chemicals but with fine metal patterns will re-emerge and gain first major orders. Simple ink stripe RFID using low cost printed metals will gain market share. Printable copper inks will start to sell well. Novacentrix Pulseforge ™ which anneals high temperature electronic inks on low temperature substrates will be widely deployed.

Expect one of the new electric cars to incorporate largely printed ceiling and dashboard control clusters saving 10 to 40% of cost, weight and space in 2011 and improving reliability and weather proofing. Less certain is whether the lowest cost printed displays, the electrochromic ones, will overcome barriers to major market entry. Some of our clients cite unappealing appearance and lack of low cost drive circuits. The limited life is not a problem for most envisaged applications.

Of course, life is of great importance in many potential applications of printed electronics and the 2-3 years of printed organic photovoltaics and five years for DSSC photovoltaics will be inadequate in some cases. For example car companies and the military demand 15 years and 20 years are needed for photovoltaics on houses or ships. Enter flexible printed copper indium gallium diselenide CIGS photovoltaics where Nanosolar and maybe others will make first major deliveries in 2011. Lifetime of these initial products are unclear as yet but long life is in prospect. Equally desirable is transparent flexible printed electronics demanded by all market sectors. The kingpins here will be the commercialisation of transparent photovoltaics, transistor circuits and batteries but, unfortunately, these are unlikely to be in major production by the end of 2011.

The tiny number of imaginative product designers familiar with printed electronics will continue to spring surprises. Expect yet more animated and interactive paper magazines in the tradition of the E-ink Esquire edition in 2008 and the color LCD with sound in an edition of Entertainment Age in 2009. We shall certainly see printed electronics in more toys, novelties, apparel and healthcare disposables.

The annual IDTechEx event Printed Electronics Europe - which will be held in Dusseldorf, Germany on April 5-6, will cover all these topics. In particular, the event features Demonstration Street - where you can see working printed electronics products in action. Register now and save with the early bird rate - see www.IDTechEx.com/peEurope.

####

For more information, please click here

Contacts:
Cara Harrington

Copyright © IDTechEx

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

How cancer cells spread and squeeze through tiny blood vessels (video) June 30th, 2016

Oxford Instruments and Dresden High Magnetic Field Laboratory collaborate to develop HTS magnet technology components for high field superconducting magnet systems June 29th, 2016

Texas A&M Chemist Says Trapped Electrons To Blame For Lack Of Battery Efficiency: Forget mousetraps — today’s scientists will get the cheese if they manage to build a better battery June 28th, 2016

Building a smart cardiac patch: 'Bionic' cardiac patch could one day monitor and respond to cardiac problems June 28th, 2016

Possible Futures

Texas A&M Chemist Says Trapped Electrons To Blame For Lack Of Battery Efficiency: Forget mousetraps — today’s scientists will get the cheese if they manage to build a better battery June 28th, 2016

Building a smart cardiac patch: 'Bionic' cardiac patch could one day monitor and respond to cardiac problems June 28th, 2016

New, better way to build circuits for world's first useful quantum computers June 28th, 2016

Yale researchers’ technology turns wasted heat into power June 27th, 2016

Chip Technology

How cancer cells spread and squeeze through tiny blood vessels (video) June 30th, 2016

New, better way to build circuits for world's first useful quantum computers June 28th, 2016

GraphExeter illuminates bright new future for flexible lighting devices June 23rd, 2016

Soft decoupling of organic molecules on metal June 23rd, 2016

Nanomedicine

How cancer cells spread and squeeze through tiny blood vessels (video) June 30th, 2016

Building a smart cardiac patch: 'Bionic' cardiac patch could one day monitor and respond to cardiac problems June 28th, 2016

Nanoscientists develop the 'ultimate discovery tool': Rapid discovery power is similar to what gene chips offer biology June 25th, 2016

Nanotechnology and math deliver two-in-one punch for cancer therapy resistance June 24th, 2016

Nanoelectronics

Soft decoupling of organic molecules on metal June 23rd, 2016

Tailored DNA shifts electrons into the 'fast lane': DNA nanowire improved by altering sequences June 22nd, 2016

Scientists engineer tunable DNA for electronics applications June 21st, 2016

Novel energy inside a microcircuit chip: VTT developed an efficient nanomaterial-based integrated energy June 10th, 2016

Announcements

How cancer cells spread and squeeze through tiny blood vessels (video) June 30th, 2016

Oxford Instruments and Dresden High Magnetic Field Laboratory collaborate to develop HTS magnet technology components for high field superconducting magnet systems June 29th, 2016

Texas A&M Chemist Says Trapped Electrons To Blame For Lack Of Battery Efficiency: Forget mousetraps — today’s scientists will get the cheese if they manage to build a better battery June 28th, 2016

Building a smart cardiac patch: 'Bionic' cardiac patch could one day monitor and respond to cardiac problems June 28th, 2016

Military

Nanoscientists develop the 'ultimate discovery tool': Rapid discovery power is similar to what gene chips offer biology June 25th, 2016

Ultrathin, flat lens resolves chirality and color: Multifunctional lens could replace bulky, expensive machines June 25th, 2016

Scientists engineer tunable DNA for electronics applications June 21st, 2016

Marrying superconductors, lasers, and Bose-Einstein condensates: Chapman University Institute for Quantum Studies (IQS) member Yutaka Shikano, Ph.D., recently had research published in Scientific Reports June 20th, 2016

Energy

Yale researchers’ technology turns wasted heat into power June 27th, 2016

Nanoscientists develop the 'ultimate discovery tool': Rapid discovery power is similar to what gene chips offer biology June 25th, 2016

Researchers discover new chemical sensing technique: Technique allows sharper detail -- and more information -- with near infrared light June 24th, 2016

FEI and University of Liverpool Announce QEMSCAN Research Initiative: University of Liverpool will utilize FEI’s QEMSCAN technology to gain a better insight into oil and gas reserves & potentially change the approach to evaluating them June 22nd, 2016

Automotive/Transportation

Artificial synapse rivals biological ones in energy consumption June 21st, 2016

Marrying superconductors, lasers, and Bose-Einstein condensates: Chapman University Institute for Quantum Studies (IQS) member Yutaka Shikano, Ph.D., recently had research published in Scientific Reports June 20th, 2016

Stanford researchers find new ways to make clean hydrogen and rechargable zinc batteries June 18th, 2016

Ensuring the future affordability of wind turbines, computers and electric cars June 2nd, 2016

Events/Classes

Nanometrics to Participate in the 8th Annual CEO Investor Summit: Investor Event Held Concurrently with SEMICON West 2016 in San Francisco June 22nd, 2016

Leti Innovation Day in Lyon Will Explore New Security Challenges and Responses for a Safe Connected World June 15th, 2016

Call for NanoArt and Art-Science-Technology Papers June 9th, 2016

Novel gene therapy shows potential for lung repair in asthma May 18th, 2016

Solar/Photovoltaic

Nanoscientists develop the 'ultimate discovery tool': Rapid discovery power is similar to what gene chips offer biology June 25th, 2016

New generation of high-efficiency solar thermal absorbers developed June 20th, 2016

Novel capping strategy improves stability of perovskite nanocrystals: Study addresses instability issues with organometal-halide perovskites, a promising class of materials for solar cells, LEDs, and other applications June 13th, 2016

Perovskite solar cells surpass 20 percent efficiency: EPFL researchers are pushing the limits of perovskite solar cell performance by exploring the best way to grow these crystals June 13th, 2016

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







Car Brands
Buy website traffic