Nanotechnology Now

Our NanoNews Digest Sponsors


Heifer International

Wikipedia Affiliate Button

Home > Press > Printed Electronics - Predictions for 2011

Abstract:
In this article, we examine what to expect for 2011. To do that, we must understand the spectacular successes of the recent past as well as the failures. This has often been an industry with poor business planning and marketing. For example, in e-readers, Plastic Logic belatedly realised it could not meet Apple and Amazon head on and it said it would create a professional sector but such a niche may never exist. It failed to launch a product anyway. Those developing printed organic and inorganic flexible solar cells, most of which had life of no more than five years, obsessed about replacing power stations by meeting "grid parity" efficiency when the potential lay in consumer goods, military, healthcare and media.

By Raghu Das, CEO, IDTechEx

Printed Electronics - Predictions for 2011

Cambridge, UK | Posted on January 5th, 2011

Lessons from failure

Frequently, participants tried to run before they could walk or at least chose objectives that were too ambitious for the level of investment available. For example, Microemissive Displays, OLED-T and many other Organic Light Emitting Display companies are no more. Those making printed antennas and keyboards prospered. Some have simply failed to meet the price-performance points necessary for market entry. For example, no one has taken a meaningful order for the long promised printed organic transistors, despite transistors being the engine of most electronics. That has had a severe knock on effect. For example, the printed organic memory of Thin Film Electronics AB and many printed sensors cannot fulfil their primary market potential without them.

Lessons from success

There are important lessons from the recent successes too. The Amazon Kindle™ e-reader is the antidote to phones and computers we cannot read in sunshine. It is partly printed with an excellent route to further weight and cost reduction using more printing. It replaces books. The Apple i-Pad™ is not killing the Kindle because it is not simply an e-reader and it is in color. You need a spectacularly better product in the eyes of potential users to compete effectively with either of these powerful global brands with their unsurpassed routes to market. An example would be a color e-readers tightly rolled into your mobile phone but no such product is in prospect for 2011.

Historical event - replacing silicon chips

Certain small orders for printed and partly printed electronics in 2010 were of deep significance. For example, the Kovio order for disposable electronic train tickets in Los Angeles saw formidable printed nano silicon electronics in the form of over 1000 transistors printed by ink jet and screen printing onto stainless steel foil. Being compatible with the world's most popular RFID specification ISO 14443 which was designed for silicon chips, this analog-digital circuit was a tour de force announcing to the world that a huge variety of the simpler integrated circuits can
now be replaced by lower cost, more flexible and more robust printing albeit on stainless steel foil because of the high temperature anneal currently required.

Promotional

Equally significant was Dai Nippon Printing in Japan taking its first orders for multifunctional posters on the Tokyo Metro incorporating printed animated OLED and ac electroluminescent technology powered by printed organic photovoltaics. In addition, trials by Toppan Forms in Japan of interactive posters have been successful. These involved sound, activated by touching, printed ac electroluminescent and electrophoretic displays and printed organic photovoltaics for power. At a stroke, the world's existing posters, packaging and point of display material are rendered boring, relatively ineffective and an embarrassment. It is equivalent to the arrival of television: if you just make radios watch out.

Military

2010 also saw the US Air Force committing very serious money to vehicles made possible by flexible photovoltaics, notably unmanned upper atmosphere surveillance aircraft and dirigibles covered with the stuff. One order exceeded $500 million. The benefits include light weight and flexibility. You do not put glass sheets on a balloon.

Healthcare

Much smaller sums were committed to buying printed electronic products for healthcare, with ongoing business in electronic tamper evidence and entirely printed electric skin patches. However, in the background, a great deal of work was going on to develop electronic healthcare disposables for testing and drug administration.

Forecasts

All of which brings us to 2011. Many companies that have got the message of starting with the easier printed electronics will launch simple devices based on printed diodes and conductive patterns etc. The old idea of printing a transparent conductive layer not with expensive, clever chemicals but with fine metal patterns will re-emerge and gain first major orders. Simple ink stripe RFID using low cost printed metals will gain market share. Printable copper inks will start to sell well. Novacentrix Pulseforge ™ which anneals high temperature electronic inks on low temperature substrates will be widely deployed.

Expect one of the new electric cars to incorporate largely printed ceiling and dashboard control clusters saving 10 to 40% of cost, weight and space in 2011 and improving reliability and weather proofing. Less certain is whether the lowest cost printed displays, the electrochromic ones, will overcome barriers to major market entry. Some of our clients cite unappealing appearance and lack of low cost drive circuits. The limited life is not a problem for most envisaged applications.

Of course, life is of great importance in many potential applications of printed electronics and the 2-3 years of printed organic photovoltaics and five years for DSSC photovoltaics will be inadequate in some cases. For example car companies and the military demand 15 years and 20 years are needed for photovoltaics on houses or ships. Enter flexible printed copper indium gallium diselenide CIGS photovoltaics where Nanosolar and maybe others will make first major deliveries in 2011. Lifetime of these initial products are unclear as yet but long life is in prospect. Equally desirable is transparent flexible printed electronics demanded by all market sectors. The kingpins here will be the commercialisation of transparent photovoltaics, transistor circuits and batteries but, unfortunately, these are unlikely to be in major production by the end of 2011.

The tiny number of imaginative product designers familiar with printed electronics will continue to spring surprises. Expect yet more animated and interactive paper magazines in the tradition of the E-ink Esquire edition in 2008 and the color LCD with sound in an edition of Entertainment Age in 2009. We shall certainly see printed electronics in more toys, novelties, apparel and healthcare disposables.

The annual IDTechEx event Printed Electronics Europe - which will be held in Dusseldorf, Germany on April 5-6, will cover all these topics. In particular, the event features Demonstration Street - where you can see working printed electronics products in action. Register now and save with the early bird rate - see www.IDTechEx.com/peEurope.

####

For more information, please click here

Contacts:
Cara Harrington

Copyright © IDTechEx

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

50 years after the release of the film 'Fantastic Voyage,' science upstages fiction: Science upstages fiction with nanorobotic agents designed to travel in the human body to treat cancer August 25th, 2016

Lehigh engineer discovers a high-speed nano-avalanche: New findings published in the Journal of Electrochemical Society about the process involving transformations in glass that occur under intense electrical and thermal conditions could lead the way to more energy-efficient glas August 24th, 2016

Light and matter merge in quantum coupling: Rice University physicists probe photon-electron interactions in vacuum cavity experiments August 24th, 2016

New microchip demonstrates efficiency and scalable design: Increased power and slashed energy consumption for data centers August 24th, 2016

Possible Futures

50 years after the release of the film 'Fantastic Voyage,' science upstages fiction: Science upstages fiction with nanorobotic agents designed to travel in the human body to treat cancer August 25th, 2016

Lehigh engineer discovers a high-speed nano-avalanche: New findings published in the Journal of Electrochemical Society about the process involving transformations in glass that occur under intense electrical and thermal conditions could lead the way to more energy-efficient glas August 24th, 2016

Light and matter merge in quantum coupling: Rice University physicists probe photon-electron interactions in vacuum cavity experiments August 24th, 2016

New microchip demonstrates efficiency and scalable design: Increased power and slashed energy consumption for data centers August 24th, 2016

Chip Technology

Light and matter merge in quantum coupling: Rice University physicists probe photon-electron interactions in vacuum cavity experiments August 24th, 2016

New microchip demonstrates efficiency and scalable design: Increased power and slashed energy consumption for data centers August 24th, 2016

New theory could lead to new generation of energy friendly optoelectronics: Researchers at Queen's University Belfast and ETH Zurich, Switzerland, have created a new theoretical framework which could help physicists and device engineers design better optoelectronics August 23rd, 2016

Down to the wire: ONR researchers and new bacteria August 18th, 2016

Nanomedicine

50 years after the release of the film 'Fantastic Voyage,' science upstages fiction: Science upstages fiction with nanorobotic agents designed to travel in the human body to treat cancer August 25th, 2016

Tunneling nanotubes between neurons enable the spread of Parkinson's disease via lysosomes August 24th, 2016

Nanoparticles that speed blood clotting may someday save lives August 23rd, 2016

A new way to display the 3-D structure of molecules: Metal-organic frameworks provide a new platform for solving the structure of hard-to-study samples August 21st, 2016

Nanoelectronics

Light and matter merge in quantum coupling: Rice University physicists probe photon-electron interactions in vacuum cavity experiments August 24th, 2016

New microchip demonstrates efficiency and scalable design: Increased power and slashed energy consumption for data centers August 24th, 2016

Down to the wire: ONR researchers and new bacteria August 18th, 2016

Smarter self-assembly opens new pathways for nanotechnology: Brookhaven Lab scientists discover a way to create billionth-of-a-meter structures that snap together in complex patterns with unprecedented efficiency August 9th, 2016

Announcements

50 years after the release of the film 'Fantastic Voyage,' science upstages fiction: Science upstages fiction with nanorobotic agents designed to travel in the human body to treat cancer August 25th, 2016

Lehigh engineer discovers a high-speed nano-avalanche: New findings published in the Journal of Electrochemical Society about the process involving transformations in glass that occur under intense electrical and thermal conditions could lead the way to more energy-efficient glas August 24th, 2016

Light and matter merge in quantum coupling: Rice University physicists probe photon-electron interactions in vacuum cavity experiments August 24th, 2016

New microchip demonstrates efficiency and scalable design: Increased power and slashed energy consumption for data centers August 24th, 2016

Military

Nanoparticles that speed blood clotting may someday save lives August 23rd, 2016

Curbing the life-long effects of traumatic brain injury August 19th, 2016

Lab team spins ginger into nanoparticles to heal inflammatory bowel disease August 19th, 2016

Down to the wire: ONR researchers and new bacteria August 18th, 2016

Energy

Lehigh engineer discovers a high-speed nano-avalanche: New findings published in the Journal of Electrochemical Society about the process involving transformations in glass that occur under intense electrical and thermal conditions could lead the way to more energy-efficient glas August 24th, 2016

New flexible material can make any window 'smart' August 23rd, 2016

Researchers reduce expensive noble metals for fuel cell reactions August 22nd, 2016

Down to the wire: ONR researchers and new bacteria August 18th, 2016

Automotive/Transportation

Researchers reduce expensive noble metals for fuel cell reactions August 22nd, 2016

Researchers watch catalysts at work August 19th, 2016

Stanford-led team reveals nanoscale secrets of rechargeable batteries August 8th, 2016

New X-Ray microscopy technique images nanoscale workings of rechargeable batteries: Method developed at Berkeley Lab's Advanced Light Source could help researchers improve battery performance August 7th, 2016

Events/Classes

Nanoparticles that speed blood clotting may someday save lives August 23rd, 2016

Impressive List of Doctors, Scientists Coming to Vail for Scientific Summit: The Second Vail Scientific Summit Convenes the Greatest Minds in Regenerative Medicine and Science August 17th, 2016

Harris & Harris Group to Host a Shareholder Update Call, Including a Presentation by One of Its Precision Health and Medicine Portfolio Companies, Muses Labs, Inc., on August 23, 2016 August 16th, 2016

Pokhara, the second largest city of Nepal, to host its first ever International Meeting on Material Sciences and Engineering August 15th, 2016

Solar/Photovoltaic

Let's roll: Material for polymer solar cells may lend itself to large-area processing: 'Sweet spot' for mass-producing polymer solar cells may be far larger than dictated by the conventional wisdom August 12th, 2016

NREL technique leads to improved perovskite solar cells August 11th, 2016

Making a solar energy conversion breakthrough with help from a ferroelectrics pioneer: Philadelphia-based team shows how a ferroelectric insulator can surpass shockley-queisser limit August 9th, 2016

Tiny high-performance solar cells turn power generation sideways August 5th, 2016

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







Car Brands
Buy website traffic