Nanotechnology Now

Our NanoNews Digest Sponsors





Heifer International

Wikipedia Affiliate Button


android tablet pc

Home > Press > Printed Electronics - Predictions for 2011

Abstract:
In this article, we examine what to expect for 2011. To do that, we must understand the spectacular successes of the recent past as well as the failures. This has often been an industry with poor business planning and marketing. For example, in e-readers, Plastic Logic belatedly realised it could not meet Apple and Amazon head on and it said it would create a professional sector but such a niche may never exist. It failed to launch a product anyway. Those developing printed organic and inorganic flexible solar cells, most of which had life of no more than five years, obsessed about replacing power stations by meeting "grid parity" efficiency when the potential lay in consumer goods, military, healthcare and media.

By Raghu Das, CEO, IDTechEx

Printed Electronics - Predictions for 2011

Cambridge, UK | Posted on January 5th, 2011

Lessons from failure

Frequently, participants tried to run before they could walk or at least chose objectives that were too ambitious for the level of investment available. For example, Microemissive Displays, OLED-T and many other Organic Light Emitting Display companies are no more. Those making printed antennas and keyboards prospered. Some have simply failed to meet the price-performance points necessary for market entry. For example, no one has taken a meaningful order for the long promised printed organic transistors, despite transistors being the engine of most electronics. That has had a severe knock on effect. For example, the printed organic memory of Thin Film Electronics AB and many printed sensors cannot fulfil their primary market potential without them.

Lessons from success

There are important lessons from the recent successes too. The Amazon Kindle™ e-reader is the antidote to phones and computers we cannot read in sunshine. It is partly printed with an excellent route to further weight and cost reduction using more printing. It replaces books. The Apple i-Pad™ is not killing the Kindle because it is not simply an e-reader and it is in color. You need a spectacularly better product in the eyes of potential users to compete effectively with either of these powerful global brands with their unsurpassed routes to market. An example would be a color e-readers tightly rolled into your mobile phone but no such product is in prospect for 2011.

Historical event - replacing silicon chips

Certain small orders for printed and partly printed electronics in 2010 were of deep significance. For example, the Kovio order for disposable electronic train tickets in Los Angeles saw formidable printed nano silicon electronics in the form of over 1000 transistors printed by ink jet and screen printing onto stainless steel foil. Being compatible with the world's most popular RFID specification ISO 14443 which was designed for silicon chips, this analog-digital circuit was a tour de force announcing to the world that a huge variety of the simpler integrated circuits can
now be replaced by lower cost, more flexible and more robust printing albeit on stainless steel foil because of the high temperature anneal currently required.

Promotional

Equally significant was Dai Nippon Printing in Japan taking its first orders for multifunctional posters on the Tokyo Metro incorporating printed animated OLED and ac electroluminescent technology powered by printed organic photovoltaics. In addition, trials by Toppan Forms in Japan of interactive posters have been successful. These involved sound, activated by touching, printed ac electroluminescent and electrophoretic displays and printed organic photovoltaics for power. At a stroke, the world's existing posters, packaging and point of display material are rendered boring, relatively ineffective and an embarrassment. It is equivalent to the arrival of television: if you just make radios watch out.

Military

2010 also saw the US Air Force committing very serious money to vehicles made possible by flexible photovoltaics, notably unmanned upper atmosphere surveillance aircraft and dirigibles covered with the stuff. One order exceeded $500 million. The benefits include light weight and flexibility. You do not put glass sheets on a balloon.

Healthcare

Much smaller sums were committed to buying printed electronic products for healthcare, with ongoing business in electronic tamper evidence and entirely printed electric skin patches. However, in the background, a great deal of work was going on to develop electronic healthcare disposables for testing and drug administration.

Forecasts

All of which brings us to 2011. Many companies that have got the message of starting with the easier printed electronics will launch simple devices based on printed diodes and conductive patterns etc. The old idea of printing a transparent conductive layer not with expensive, clever chemicals but with fine metal patterns will re-emerge and gain first major orders. Simple ink stripe RFID using low cost printed metals will gain market share. Printable copper inks will start to sell well. Novacentrix Pulseforge ™ which anneals high temperature electronic inks on low temperature substrates will be widely deployed.

Expect one of the new electric cars to incorporate largely printed ceiling and dashboard control clusters saving 10 to 40% of cost, weight and space in 2011 and improving reliability and weather proofing. Less certain is whether the lowest cost printed displays, the electrochromic ones, will overcome barriers to major market entry. Some of our clients cite unappealing appearance and lack of low cost drive circuits. The limited life is not a problem for most envisaged applications.

Of course, life is of great importance in many potential applications of printed electronics and the 2-3 years of printed organic photovoltaics and five years for DSSC photovoltaics will be inadequate in some cases. For example car companies and the military demand 15 years and 20 years are needed for photovoltaics on houses or ships. Enter flexible printed copper indium gallium diselenide CIGS photovoltaics where Nanosolar and maybe others will make first major deliveries in 2011. Lifetime of these initial products are unclear as yet but long life is in prospect. Equally desirable is transparent flexible printed electronics demanded by all market sectors. The kingpins here will be the commercialisation of transparent photovoltaics, transistor circuits and batteries but, unfortunately, these are unlikely to be in major production by the end of 2011.

The tiny number of imaginative product designers familiar with printed electronics will continue to spring surprises. Expect yet more animated and interactive paper magazines in the tradition of the E-ink Esquire edition in 2008 and the color LCD with sound in an edition of Entertainment Age in 2009. We shall certainly see printed electronics in more toys, novelties, apparel and healthcare disposables.

The annual IDTechEx event Printed Electronics Europe - which will be held in Dusseldorf, Germany on April 5-6, will cover all these topics. In particular, the event features Demonstration Street - where you can see working printed electronics products in action. Register now and save with the early bird rate - see www.IDTechEx.com/peEurope.

####

For more information, please click here

Contacts:
Cara Harrington

Copyright © IDTechEx

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Berkeley Lab Researchers Demonstrate First Size-based Chromatography Technique for the Study of Living Cells April 22nd, 2014

PETA science consortium to present hazard testing strategy at nanotoxicology meeting: High tech field ripe for use of sophisticated non-animal testing strategies April 22nd, 2014

Harris & Harris Group Notes the Receipt of Proceeds From the Sale of Molecular Imprints' Semiconductor Business to Canon April 22nd, 2014

National Space Society Congratulates SpaceX on the Success of CRS-3 and the First Flight of the Falcon 9R April 22nd, 2014

Possible Futures

Virus structure inspires novel understanding of onion-like carbon nanoparticles April 10th, 2014

Local girl does good March 22nd, 2014

Surface Characteristics Influence Cellular Growth on Semiconductor Material March 12th, 2014

The "Tipping Point" February 12th, 2014

Chip Technology

Harris & Harris Group Notes the Receipt of Proceeds From the Sale of Molecular Imprints' Semiconductor Business to Canon April 22nd, 2014

Progress made in developing nanoscale electronics: New research directs charges through single molecules April 21st, 2014

'Exotic' material is like a switch when super thin April 18th, 2014

Scientists open door to better solar cells, superconductors and hard-drives: Research enhances understanding of materials interfaces April 14th, 2014

Nanomedicine

Cloaked DNA nanodevices survive pilot mission: Successful foray opens door to virus-like DNA nanodevices that could diagnose diseased tissues and manufacture drugs to treat them April 22nd, 2014

Berkeley Lab Researchers Demonstrate First Size-based Chromatography Technique for the Study of Living Cells April 22nd, 2014

Amino-functionalized carbon nanotubes act as a carrier for nerve growth factor April 21st, 2014

Newly-Produced Bone Cement Able to Carry Medicine April 21st, 2014

Nanoelectronics

Progress made in developing nanoscale electronics: New research directs charges through single molecules April 21st, 2014

Better solar cells, better LED light and vast optical possibilities April 12th, 2014

Catching the (Invisible) Wave: UC Santa Barbara researchers create a unique semiconductor that manipulates light in the invisible infrared/terahertz range, paving the way for new and enhanced applications April 11th, 2014

Nanotech Business Review 2013-2014 April 9th, 2014

Announcements

Berkeley Lab Researchers Demonstrate First Size-based Chromatography Technique for the Study of Living Cells April 22nd, 2014

PETA science consortium to present hazard testing strategy at nanotoxicology meeting: High tech field ripe for use of sophisticated non-animal testing strategies April 22nd, 2014

Harris & Harris Group Notes the Receipt of Proceeds From the Sale of Molecular Imprints' Semiconductor Business to Canon April 22nd, 2014

National Space Society Congratulates SpaceX on the Success of CRS-3 and the First Flight of the Falcon 9R April 22nd, 2014

Military

Cloaked DNA nanodevices survive pilot mission: Successful foray opens door to virus-like DNA nanodevices that could diagnose diseased tissues and manufacture drugs to treat them April 22nd, 2014

'Exotic' material is like a switch when super thin April 18th, 2014

Tiny particles could help verify goods: Chemical engineers hope smartphone-readable microparticles could crack down on counterfeiting April 15th, 2014

Targeting cancer with a triple threat: MIT chemists design nanoparticles that can deliver three cancer drugs at a time April 15th, 2014

Energy

Like a hall of mirrors, nanostructures trap photons inside ultrathin solar cells April 22nd, 2014

Global leader in solar cell manufacturing eyes New York for major expansion outside of Japan: CNSE and Solar Frontier Explore $700 Million Investment, Job Creation in New York State April 22nd, 2014

Nanoreporters tell 'sour' oil from 'sweet': Rice University's hydrogen sulfide nanoreporters gather intel on oil before pumping April 22nd, 2014

High-temperature plasmonics eyed for solar, computer innovation April 17th, 2014

Automotive/Transportation

Relieving electric vehicle range anxiety with improved batteries: Lithium-sulfur batteries last longer with nanomaterial-packed cathode April 16th, 2014

Tiny particles could help verify goods: Chemical engineers hope smartphone-readable microparticles could crack down on counterfeiting April 15th, 2014

Nanotech Business Review 2013-2014 April 9th, 2014

Heat-conducting polymer cools hot electronic devices at 200 degrees C March 31st, 2014

Events/Classes

PETA science consortium to present hazard testing strategy at nanotoxicology meeting: High tech field ripe for use of sophisticated non-animal testing strategies April 22nd, 2014

National Space Society Congratulates SpaceX on the Success of CRS-3 and the First Flight of the Falcon 9R April 22nd, 2014

INSCX™ exchange to present Exchange trade reporting mechanism for engineered nanomaterials (NMs) to UK regulation agencies, insurers and upstream/downstream users April 17th, 2014

'Life Redesigned: The Emergence of Synthetic Biology' Lecture at Brookhaven Lab on Wednesday, April 30: Biomedical Engineer James Collins to Speak for BSA Distinguished Lecture Series April 16th, 2014

Solar/Photovoltaic

Like a hall of mirrors, nanostructures trap photons inside ultrathin solar cells April 22nd, 2014

Global leader in solar cell manufacturing eyes New York for major expansion outside of Japan: CNSE and Solar Frontier Explore $700 Million Investment, Job Creation in New York State April 22nd, 2014

High-temperature plasmonics eyed for solar, computer innovation April 17th, 2014

A molecular approach to solar power: Switchable material could harness the power of the sun — even when it’s not shining April 15th, 2014

NanoNews-Digest
The latest news from around the world, FREE







  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More














ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2014 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE