Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > adidas Golf chooses P2iís ion-maskô technology to revolutionise performance and comfort in golf footwear

Abstract:
adidas Golf has signed up to use P2i's revolutionary ion-maskô liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance.

adidas Golf chooses P2iís ion-maskô technology to revolutionise performance and comfort in golf footwear

UK | Posted on October 20th, 2009

Initially ion-maskô will be used to improve the performance of two new styles that are set to dťbut in the adidas Golf Spring/Summer 2010 collection (to be available worldwide in January 2010). adidas Golf expects to extend the presence of ion-maskô across a growing number of footwear styles in subsequent 2010 and 2011 collections.

ion-maskô revolutionises the performance of footwear. It applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. ion-maskô shoes keep their wearers' feet more comfortable and dry in the most challenging performance conditions, at extremes of heat and moisture.

ion-maskô gives the whole shoe (including the stitching) superior water repellency, helping to:

1. stop external water getting in (e.g. from early-morning dew or golf-course irrigation); and
2. encourage evaporated perspiration to flow out.

As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. This optimises temperature and Ďbreathability' for feet.

Although the presence of ion-maskô is imperceptible to wearers (its protective layer is one thousand times thinner than a human hair), it is molecularly bonded to the whole shoe surface and thus is extremely durable. In practice ion-maskô lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. (By contrast, traditional water repellency techniques, such as dip-applied chemicals and taped seams, have been shown to swiftly lose their effectiveness under Ďreal-wear' conditions.)

Extensive flex and immersion testing, carried out by P2i and adidas Golf according to footwear industry standards, have confirmed that ion-maskô continues its effective protection over tens of thousands of flexes. ion-maskô is also a thoroughly climate-friendly choice. Its application process is solvent-free and uses only tiny quantities of protective medium, resulting in minimal waste and no adverse impact on the environment. Last but not least, ion-maskô will help adidas Golf shoes keep looking new for longer. By resisting the absorption of water, ion-maskô helps guard against stains and dirt residue.

ion-maskô technology has been smoothly integrated into existing adidas Golf assembly lines, deployed via P2i's own compact processing machines that operate at the touch of a single button and can be scaled up without difficulty to accommodate growing demand.

Marco Grott, Director of Footwear Development for adidas Golf, comments: "ion-maskô provides extraordinary benefits both for our customers and for us as a company. As performance-transforming technology it's the natural complement for our existing state-of-the-art product features, plus P2i has done its homework to ensure that deployment into manufacturing is smooth and efficient."

Stephen Coulson, CTO of P2i, comments: "adidas Golf is one of the world's leading sports apparel and footwear brands. By deciding to work with P2i they have provided an extremely powerful endorsement and validation of our revolutionary ion-maskô liquid-repellent nano-coating technology. Old approaches simply cannot match the amazing levels of performance that ion-maskô has been shown to deliver."

####

About P2i
P2i is the world leader in liquid repellent nano-coating technology. We make good products great by applying innovative science. Our revolutionary technology enables our customers to improve the performance of their products and protect them from the effects of water and all other liquids. This builds value by commanding premium prices and/or reducing costs.

P2i Ltd was established in 2004 to commercialise liquid-repellent treatments developed by the UKís Ministry of Defence. Now on a commercial scale, P2iís patented process has been successfully applied to a wide range of products in a wide range of markets including performance textiles, filtration media and bio-consumables.

In consumer sectors the presence of P2iís technology is indicated by its consumer brand, ion-maskô, now available in premium products from Hi-Tec, MAGNUM, Ecco and more.

How P2iís technology works

P2iís technology works by applying a nanometre-thick polymer layer over the entire surface of a product. Using an ionised gas (plasma) this layer is molecularly bound to the surface and will not leach away. The process confers superior oil and water repellency by reducing the surface energy to ultra-low levels Ė down to one third that of PTFE (polytetrafluoroethylene). In footwear and textile applications, P2iís technology also minimises liquid absorption from outside elements and evaporated perspiration.

For more information, please click here

Contacts:
Andrew Vincent
44 01869 353812


Zoe March
44 01869 353805


Tel: +44 (0)1235 833100
Fax: +44 (0)1235 861214
Email:

Copyright © P2i

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Continuous roll-process technology for transferring and packaging flexible LSI August 29th, 2016

Meteorite impact on a nano scale August 29th, 2016

Designing ultrasound tools with Lego-like proteins August 29th, 2016

A nanoscale wireless communication system via plasmonic antennas: Greater control affords 'in-plane' transmission of waves at or near visible light August 27th, 2016

Products

Oxford Nanoimaging to provide desktop super-resolution microscopes May 10th, 2016

Abalonyx launches Reduced Graphene Oxide Product: Abalonyx has successfully scaled up production of thermally reduced graphene oxide (rGO) in its Tofte, Norway, production facility. This product is now offered to customers in Kg-quantities May 10th, 2016

New Generation of Graphene Reinforced Carbon Fibre Prepreg Products March 14th, 2016

New Generation of Graphene Reinforced Carbon Fibre Prepreg Products March 10th, 2016

Announcements

Continuous roll-process technology for transferring and packaging flexible LSI August 29th, 2016

Meteorite impact on a nano scale August 29th, 2016

Designing ultrasound tools with Lego-like proteins August 29th, 2016

A nanoscale wireless communication system via plasmonic antennas: Greater control affords 'in-plane' transmission of waves at or near visible light August 27th, 2016

Patents/IP/Tech Transfer/Licensing

Industrial Nanotech, Inc. Provides Shareholder Update August 22nd, 2016

Starpharma initiates new DEPô drug delivery program with AstraZeneca July 27th, 2016

Integration of novel materials with silicon chips makes new 'smart' devices possible July 25th, 2016

Research team led by NUS scientists develop plastic flexible magnetic memory device: Novel technique to implant high-performance magnetic memory chip on a flexible plastic surface without compromising performance July 21st, 2016

Sports

Abalonyx launches Reduced Graphene Oxide Product: Abalonyx has successfully scaled up production of thermally reduced graphene oxide (rGO) in its Tofte, Norway, production facility. This product is now offered to customers in Kg-quantities May 10th, 2016

What makes penguin feathers ice-proof February 24th, 2016

Imec and Cloudtag Collaborate on High Quality Frictionless Wearables for Lifestyle Coaching: Next-generation health and fitness tracker Cloudtag TrackTM launched at CES 2016 January 7th, 2016

New stretchable, wearable sensor made with chewing gum (video) December 2nd, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







Car Brands
Buy website traffic