Nanotechnology Now

Our NanoNews Digest Sponsors





Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > adidas Golf chooses P2iís ion-maskô technology to revolutionise performance and comfort in golf footwear

Abstract:
adidas Golf has signed up to use P2i's revolutionary ion-maskô liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance.

adidas Golf chooses P2iís ion-maskô technology to revolutionise performance and comfort in golf footwear

UK | Posted on October 20th, 2009

Initially ion-maskô will be used to improve the performance of two new styles that are set to dťbut in the adidas Golf Spring/Summer 2010 collection (to be available worldwide in January 2010). adidas Golf expects to extend the presence of ion-maskô across a growing number of footwear styles in subsequent 2010 and 2011 collections.

ion-maskô revolutionises the performance of footwear. It applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. ion-maskô shoes keep their wearers' feet more comfortable and dry in the most challenging performance conditions, at extremes of heat and moisture.

ion-maskô gives the whole shoe (including the stitching) superior water repellency, helping to:

1. stop external water getting in (e.g. from early-morning dew or golf-course irrigation); and
2. encourage evaporated perspiration to flow out.

As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. This optimises temperature and Ďbreathability' for feet.

Although the presence of ion-maskô is imperceptible to wearers (its protective layer is one thousand times thinner than a human hair), it is molecularly bonded to the whole shoe surface and thus is extremely durable. In practice ion-maskô lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. (By contrast, traditional water repellency techniques, such as dip-applied chemicals and taped seams, have been shown to swiftly lose their effectiveness under Ďreal-wear' conditions.)

Extensive flex and immersion testing, carried out by P2i and adidas Golf according to footwear industry standards, have confirmed that ion-maskô continues its effective protection over tens of thousands of flexes. ion-maskô is also a thoroughly climate-friendly choice. Its application process is solvent-free and uses only tiny quantities of protective medium, resulting in minimal waste and no adverse impact on the environment. Last but not least, ion-maskô will help adidas Golf shoes keep looking new for longer. By resisting the absorption of water, ion-maskô helps guard against stains and dirt residue.

ion-maskô technology has been smoothly integrated into existing adidas Golf assembly lines, deployed via P2i's own compact processing machines that operate at the touch of a single button and can be scaled up without difficulty to accommodate growing demand.

Marco Grott, Director of Footwear Development for adidas Golf, comments: "ion-maskô provides extraordinary benefits both for our customers and for us as a company. As performance-transforming technology it's the natural complement for our existing state-of-the-art product features, plus P2i has done its homework to ensure that deployment into manufacturing is smooth and efficient."

Stephen Coulson, CTO of P2i, comments: "adidas Golf is one of the world's leading sports apparel and footwear brands. By deciding to work with P2i they have provided an extremely powerful endorsement and validation of our revolutionary ion-maskô liquid-repellent nano-coating technology. Old approaches simply cannot match the amazing levels of performance that ion-maskô has been shown to deliver."

####

About P2i
P2i is the world leader in liquid repellent nano-coating technology. We make good products great by applying innovative science. Our revolutionary technology enables our customers to improve the performance of their products and protect them from the effects of water and all other liquids. This builds value by commanding premium prices and/or reducing costs.

P2i Ltd was established in 2004 to commercialise liquid-repellent treatments developed by the UKís Ministry of Defence. Now on a commercial scale, P2iís patented process has been successfully applied to a wide range of products in a wide range of markets including performance textiles, filtration media and bio-consumables.

In consumer sectors the presence of P2iís technology is indicated by its consumer brand, ion-maskô, now available in premium products from Hi-Tec, MAGNUM, Ecco and more.

How P2iís technology works

P2iís technology works by applying a nanometre-thick polymer layer over the entire surface of a product. Using an ionised gas (plasma) this layer is molecularly bound to the surface and will not leach away. The process confers superior oil and water repellency by reducing the surface energy to ultra-low levels Ė down to one third that of PTFE (polytetrafluoroethylene). In footwear and textile applications, P2iís technology also minimises liquid absorption from outside elements and evaporated perspiration.

For more information, please click here

Contacts:
Andrew Vincent
44 01869 353812


Zoe March
44 01869 353805


Tel: +44 (0)1235 833100
Fax: +44 (0)1235 861214
Email:

Copyright © P2i

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Controlling phase changes in solids: Controlling phase changes in solids July 29th, 2015

Liquipel Debuts Eyesight-Saving ION-Glass Blue Light Protection for iPhones and Androids at RadioShack Stores Nationwide: Liquipel's Unique Protective Screen, Available at RadioShack, Cuts Harmful Blue Light Implicated in Macular Degeneration by 10x July 28th, 2015

Nanophase to present paper on slurry pH impact at Optics + Photonics conference July 28th, 2015

Laboratorial Performance of Nanocomposite Membrane Improved in Water Purification July 28th, 2015

Products

Aculon Launches NanoProof Series for PCB Waterproofing July 20th, 2015

Philips Introduces Quantum Dot TV with Color IQô Technology from QD Vision: Manufacturer is first to offer quantum dot displays for both TVs and monitors June 30th, 2015

Dais Analytic Unveils New Version of Aqualyte Membrane Technology: Updates to the Basis of the Company's Industry-Changing Nanotechnology Designed to Strengthen Position in Global Air, Energy, and Water Markets June 26th, 2015

Industrial Nanotech, Inc. Announces Launch of Heat Shield(TM) EPX4 Thermal Insulation and Chemical Resistant Coating June 12th, 2015

Announcements

Controlling phase changes in solids: Controlling phase changes in solids July 29th, 2015

Perfect Optical Properties in Production of Aluminum Oxide Colloid Nanoparticles July 28th, 2015

Short wavelength plasmons observed in nanotubes: Berkeley Lab researchers create Ludinger liquid plasmons in metallic SWNTs July 28th, 2015

'Seeing' molecular interactions could give boost to organic electronics July 28th, 2015

Patents/IP/Tech Transfer/Licensing

Quantum networks: Back and forth are not equal distances! July 28th, 2015

Reshaping the solar spectrum to turn light to electricity: UC Riverside researchers find a way to use the infrared region of the sun's spectrum to make solar cells more efficient July 27th, 2015

Smarter window materials can control light and energy July 22nd, 2015

Magnetic nanoparticles could be key to effective immunotherapy: New method moves promising strategy closer to clinical use July 15th, 2015

Sports

Make mine a decaf: Breakthrough in knowledge of how nanoparticles grow: University of Leicester and CNRS researchers observe how nanoparticles grow when exposed to helium July 23rd, 2015

New composite material as CO2 sensor June 8th, 2015

Nanoparticles Used to Improve Mechanical, Thermal Properties of Cellulose Fibers April 23rd, 2015

Researchers use nanotechnology to engineer ACL replacements: Researchers created a tri-component, synthetic graft for reconstructing torn anterior cruciate ligaments December 30th, 2014

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project