Nanotechnology Now

Our NanoNews Digest Sponsors



Heifer International

Wikipedia Affiliate Button


android tablet pc

Home > Press > adidas Golf chooses P2iís ion-maskô technology to revolutionise performance and comfort in golf footwear

Abstract:
adidas Golf has signed up to use P2i's revolutionary ion-maskô liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance.

adidas Golf chooses P2iís ion-maskô technology to revolutionise performance and comfort in golf footwear

UK | Posted on October 20th, 2009

Initially ion-maskô will be used to improve the performance of two new styles that are set to dťbut in the adidas Golf Spring/Summer 2010 collection (to be available worldwide in January 2010). adidas Golf expects to extend the presence of ion-maskô across a growing number of footwear styles in subsequent 2010 and 2011 collections.

ion-maskô revolutionises the performance of footwear. It applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. ion-maskô shoes keep their wearers' feet more comfortable and dry in the most challenging performance conditions, at extremes of heat and moisture.

ion-maskô gives the whole shoe (including the stitching) superior water repellency, helping to:

1. stop external water getting in (e.g. from early-morning dew or golf-course irrigation); and
2. encourage evaporated perspiration to flow out.

As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. This optimises temperature and Ďbreathability' for feet.

Although the presence of ion-maskô is imperceptible to wearers (its protective layer is one thousand times thinner than a human hair), it is molecularly bonded to the whole shoe surface and thus is extremely durable. In practice ion-maskô lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. (By contrast, traditional water repellency techniques, such as dip-applied chemicals and taped seams, have been shown to swiftly lose their effectiveness under Ďreal-wear' conditions.)

Extensive flex and immersion testing, carried out by P2i and adidas Golf according to footwear industry standards, have confirmed that ion-maskô continues its effective protection over tens of thousands of flexes. ion-maskô is also a thoroughly climate-friendly choice. Its application process is solvent-free and uses only tiny quantities of protective medium, resulting in minimal waste and no adverse impact on the environment. Last but not least, ion-maskô will help adidas Golf shoes keep looking new for longer. By resisting the absorption of water, ion-maskô helps guard against stains and dirt residue.

ion-maskô technology has been smoothly integrated into existing adidas Golf assembly lines, deployed via P2i's own compact processing machines that operate at the touch of a single button and can be scaled up without difficulty to accommodate growing demand.

Marco Grott, Director of Footwear Development for adidas Golf, comments: "ion-maskô provides extraordinary benefits both for our customers and for us as a company. As performance-transforming technology it's the natural complement for our existing state-of-the-art product features, plus P2i has done its homework to ensure that deployment into manufacturing is smooth and efficient."

Stephen Coulson, CTO of P2i, comments: "adidas Golf is one of the world's leading sports apparel and footwear brands. By deciding to work with P2i they have provided an extremely powerful endorsement and validation of our revolutionary ion-maskô liquid-repellent nano-coating technology. Old approaches simply cannot match the amazing levels of performance that ion-maskô has been shown to deliver."

####

About P2i
P2i is the world leader in liquid repellent nano-coating technology. We make good products great by applying innovative science. Our revolutionary technology enables our customers to improve the performance of their products and protect them from the effects of water and all other liquids. This builds value by commanding premium prices and/or reducing costs.

P2i Ltd was established in 2004 to commercialise liquid-repellent treatments developed by the UKís Ministry of Defence. Now on a commercial scale, P2iís patented process has been successfully applied to a wide range of products in a wide range of markets including performance textiles, filtration media and bio-consumables.

In consumer sectors the presence of P2iís technology is indicated by its consumer brand, ion-maskô, now available in premium products from Hi-Tec, MAGNUM, Ecco and more.

How P2iís technology works

P2iís technology works by applying a nanometre-thick polymer layer over the entire surface of a product. Using an ionised gas (plasma) this layer is molecularly bound to the surface and will not leach away. The process confers superior oil and water repellency by reducing the surface energy to ultra-low levels Ė down to one third that of PTFE (polytetrafluoroethylene). In footwear and textile applications, P2iís technology also minimises liquid absorption from outside elements and evaporated perspiration.

For more information, please click here

Contacts:
Andrew Vincent
44 01869 353812


Zoe March
44 01869 353805


Tel: +44 (0)1235 833100
Fax: +44 (0)1235 861214
Email:

Copyright © P2i

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Scientists reveal breakthrough in optical fiber communications December 21st, 2014

Atom-thick CCD could capture images: Rice University scientists develop two-dimensional, light-sensitive material December 20th, 2014

Oregon researchers glimpse pathway of sunlight to electricity: Collaboration with Lund University uses modified UO spectroscopy equipment to study 'maze' of connections in photoactive quantum dots December 19th, 2014

Instant-start computers possible with new breakthrough December 19th, 2014

Products

NEI introduces NANOMYTEģ SuperAi, a Durable Anti-ice Coating December 4th, 2014

Biosenta Inc. Updates New Household Disinfectant Testing Results; It Kills 100% of a Broad Range of Deadly Molds, Fungi, Bacteria, and Viruses, Including Ebola and Enterovirus D68 November 20th, 2014

NEI Development Update on NANOMYTEģ TC-5001, a Protective Coating for Zinc-Plated and Galvanized Steel November 8th, 2014

HZO Teams With Deutsche Telekom to Unveil the Waterproof Tolino Vision 2 eReader: The New HZO Protected eReader Ushers in a New Era of Waterproof Electronics, Providing a Seamless User Experience Without the Risk of Using Port Doors and Mechanical Seals October 10th, 2014

Announcements

Scientists reveal breakthrough in optical fiber communications December 21st, 2014

Atom-thick CCD could capture images: Rice University scientists develop two-dimensional, light-sensitive material December 20th, 2014

Oregon researchers glimpse pathway of sunlight to electricity: Collaboration with Lund University uses modified UO spectroscopy equipment to study 'maze' of connections in photoactive quantum dots December 19th, 2014

Instant-start computers possible with new breakthrough December 19th, 2014

Patents/IP/Tech Transfer/Licensing

Silicon Valley-Based Foresight Valuation Launches STR-IPô, a New Initiative for Startups to Discover the Value of Their Intellectual Property December 18th, 2014

Chemists Fabricate Novel Rewritable Paper: An attractive alternate to regular paper, UC Riverside-developed technology helps address increasing problems in environment and resource sustainability December 2nd, 2014

Dicerna Announces License Agreement with Tekmira to Advance Dicernaís PH1 Development Program November 17th, 2014

First genetic-based tool to detect circulating cancer cells in blood: NanoFlares light up individual cells if breast cancer biomarker is present November 17th, 2014

Sports

ĎSmallí transformation yields big changes September 16th, 2014

CEA-Leti and CORIMA Team up on Force Sensors Integrated in Cycle Wheels to Measure Rider Power Output June 26th, 2014

ĎFour!' Heads Up, Wide Use of More Flexible Metallic Glass Coming Your Way: Advances in Glass Alloys Lead to Strength, Flexibility March 4th, 2014

ASTM International Nanotechnology Committee Approves Airborne Nanoparticle Measurement Standard December 10th, 2013

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2014 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE