Nanotechnology Now







Heifer International

Wikipedia Affiliate Button


DHgate

Home > News > Science to your shirt’s rescue

April 14th, 2008

Science to your shirt’s rescue

Abstract:
Summer's here and you've just bought yourself one of those regular crease-free shirts that crowd any shop shelf today. It's got a great fit, but five hours into office work and you lift your hand to reach for a book from the top shelf, you aren't so sure of yourself anymore… That odour from your armpits might be so foul that your expensive deo also gives up. But there is solution at hand. Next time you shop, look for an anti-odour garment. That might take care of your problem. And you'll discover that science has solutions to solve at least some of your other wardrobe ‘malfunctions' too.

Let's start with Corneliani, the Italian clothing brand best known for its suits and sportcoats. The brand's unique selling proposition, as says export sales director Cristiano Corneliani, is the ‘nanotechnology' its fabrics have (this technology helps fabric take on water and stain-repellent properties among others). Well, so what, says Paolo Canali, marketing director at another well-known Italian menswear label. Canali has the Esperidi to boast of. Esperidi is that special fabric that is made with exceptionally fine yarn — just 12.8 micron. It is of Australian origin and has been analysed and certified in four European laboratories to maintain its extraordinary constant even after being woven, thus ensuring higher degree of comfort and texture, explains Canali. And then there is Ermenegildo Zegna. Its fabrics — 15 Milmil 15, High Performance Micronsphere, Traveler Micronsphere, Trofeo, Trofeo silk, Summer Trofeo, Cashco — are all patented, informs Shantanu Mukerji, general manager, Zegna South Asia. And you thought only Coca Cola has been able to guard its ‘7X' secret for years and keep customer curiosity and taste alive?

Source:
financialexpress.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Leti to Offer Updates on Silicon Photonics Successes at OFC in LA February 27th, 2015

Moving molecule writes letters: Caging of molecules allows investigation of equilibrium thermodynamics February 27th, 2015

Untangling DNA with a droplet of water, a pipet and a polymer: With the 'rolling droplet technique,' a DNA-injected water droplet rolls like a ball over a platelet, sticking the DNA to the plate surface February 27th, 2015

Maximum Precision in 3D Printing: New complete solution makes additive manufacturing standard for microfabrication February 26th, 2015

Announcements

Leti to Offer Updates on Silicon Photonics Successes at OFC in LA February 27th, 2015

Moving molecule writes letters: Caging of molecules allows investigation of equilibrium thermodynamics February 27th, 2015

Untangling DNA with a droplet of water, a pipet and a polymer: With the 'rolling droplet technique,' a DNA-injected water droplet rolls like a ball over a platelet, sticking the DNA to the plate surface February 27th, 2015

Graphene shows potential as novel anti-cancer therapeutic strategy: University of Manchester scientists have used graphene to target and neutralise cancer stem cells while not harming other cells February 26th, 2015

Textiles/Clothing

Australian startup creates world’s first 100% cotton hydrophobic T-Shirts February 3rd, 2015

Graphene displays clear prospects for flexible electronics February 2nd, 2015

Iranian Scientists Use MOFs to Eliminate Dye Pollutants January 29th, 2015

Teijin to Participate in Nano Tech 2015 January 22nd, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2015 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE