Nanotechnology Now





Heifer International

Wikipedia Affiliate Button


DHgate

Home > News > Science to your shirt’s rescue

April 14th, 2008

Science to your shirt’s rescue

Abstract:
Summer's here and you've just bought yourself one of those regular crease-free shirts that crowd any shop shelf today. It's got a great fit, but five hours into office work and you lift your hand to reach for a book from the top shelf, you aren't so sure of yourself anymore… That odour from your armpits might be so foul that your expensive deo also gives up. But there is solution at hand. Next time you shop, look for an anti-odour garment. That might take care of your problem. And you'll discover that science has solutions to solve at least some of your other wardrobe ‘malfunctions' too.

Let's start with Corneliani, the Italian clothing brand best known for its suits and sportcoats. The brand's unique selling proposition, as says export sales director Cristiano Corneliani, is the ‘nanotechnology' its fabrics have (this technology helps fabric take on water and stain-repellent properties among others). Well, so what, says Paolo Canali, marketing director at another well-known Italian menswear label. Canali has the Esperidi to boast of. Esperidi is that special fabric that is made with exceptionally fine yarn — just 12.8 micron. It is of Australian origin and has been analysed and certified in four European laboratories to maintain its extraordinary constant even after being woven, thus ensuring higher degree of comfort and texture, explains Canali. And then there is Ermenegildo Zegna. Its fabrics — 15 Milmil 15, High Performance Micronsphere, Traveler Micronsphere, Trofeo, Trofeo silk, Summer Trofeo, Cashco — are all patented, informs Shantanu Mukerji, general manager, Zegna South Asia. And you thought only Coca Cola has been able to guard its ‘7X' secret for years and keep customer curiosity and taste alive?

Source:
financialexpress.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

A 'movie' of ultrafast rotating molecules at a hundred billion per second: A quantum wave-like nature was successfully observed in rotating nitrogen molecules July 4th, 2015

New Biosensor Produced in Iran to Detect Effective Drugs in Cancer Treatment July 4th, 2015

Clues to inner atomic life from subtle light-emission shifts: Hyperfine structure of light absorption by short-lived cadmium atom isotopes reveals characteristics of the nucleus that matter for high precision detection methods July 3rd, 2015

Pioneering Southampton scientist awarded prestigious physics medal July 3rd, 2015

Announcements

A 'movie' of ultrafast rotating molecules at a hundred billion per second: A quantum wave-like nature was successfully observed in rotating nitrogen molecules July 4th, 2015

New Biosensor Produced in Iran to Detect Effective Drugs in Cancer Treatment July 4th, 2015

Clues to inner atomic life from subtle light-emission shifts: Hyperfine structure of light absorption by short-lived cadmium atom isotopes reveals characteristics of the nucleus that matter for high precision detection methods July 3rd, 2015

Pioneering Southampton scientist awarded prestigious physics medal July 3rd, 2015

Textiles/Clothing

World’s 1st Full-Color, Flexible, Skin-Like Display Developed at UCF June 24th, 2015

Cellulose from wood can be printed in 3-D June 17th, 2015

Researchers create transparent, stretchable conductors using nano-accordion structure June 16th, 2015

Industrial Nanotech, Inc. Continues Global Development Focus on Original Equipment Manufacturer (OEM) Applications: Industrial Nanotech Continues Connecting With Manufacturers Who Seek Out Their Patented Thermal Insulation and Protective Coatings June 11th, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project