Nanotechnology Now

Our NanoNews Digest Sponsors



Heifer International

Wikipedia Affiliate Button


android tablet pc

Home > News > Science to your shirt’s rescue

April 14th, 2008

Science to your shirt’s rescue

Abstract:
Summer's here and you've just bought yourself one of those regular crease-free shirts that crowd any shop shelf today. It's got a great fit, but five hours into office work and you lift your hand to reach for a book from the top shelf, you aren't so sure of yourself anymore… That odour from your armpits might be so foul that your expensive deo also gives up. But there is solution at hand. Next time you shop, look for an anti-odour garment. That might take care of your problem. And you'll discover that science has solutions to solve at least some of your other wardrobe ‘malfunctions' too.

Let's start with Corneliani, the Italian clothing brand best known for its suits and sportcoats. The brand's unique selling proposition, as says export sales director Cristiano Corneliani, is the ‘nanotechnology' its fabrics have (this technology helps fabric take on water and stain-repellent properties among others). Well, so what, says Paolo Canali, marketing director at another well-known Italian menswear label. Canali has the Esperidi to boast of. Esperidi is that special fabric that is made with exceptionally fine yarn — just 12.8 micron. It is of Australian origin and has been analysed and certified in four European laboratories to maintain its extraordinary constant even after being woven, thus ensuring higher degree of comfort and texture, explains Canali. And then there is Ermenegildo Zegna. Its fabrics — 15 Milmil 15, High Performance Micronsphere, Traveler Micronsphere, Trofeo, Trofeo silk, Summer Trofeo, Cashco — are all patented, informs Shantanu Mukerji, general manager, Zegna South Asia. And you thought only Coca Cola has been able to guard its ‘7X' secret for years and keep customer curiosity and taste alive?

Source:
financialexpress.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

New research project supports internationalisation in nano-research: Launch of new “Baltic Sea Network” November 22nd, 2014

3rd Iran-Proposed Nano Standard Approved by International Standard Organization November 22nd, 2014

NMTI announces breakthrough solutions for HAMR nanoantenna for next-generation ultra-high density magnetic storage November 21st, 2014

Canatu Launches CNB In-Mold Film for Transparent Touch on 3D Surfaces –in Cars, Household Appliances, Wearables, Portables November 20th, 2014

Announcements

New research project supports internationalisation in nano-research: Launch of new “Baltic Sea Network” November 22nd, 2014

3rd Iran-Proposed Nano Standard Approved by International Standard Organization November 22nd, 2014

NMTI announces breakthrough solutions for HAMR nanoantenna for next-generation ultra-high density magnetic storage November 21st, 2014

Nano Sorbents Able to Remove Pollutions Caused by Oil Derivatives November 20th, 2014

Textiles/Clothing

New Method for Production of Stable Antibacterial Fabrics without Color Change November 18th, 2014

Total Nanofiber Solutions Company FibeRio® Launches The Fiber Engine® FX Series Systems with 10X Increase in Output November 18th, 2014

Application of Nanocomposites in Production of Photocatalysts for Water Treatment November 17th, 2014

Functional Nanocoatings For Filtration Media Presented By Europlasma At Filtration 2014: Visit Europlasma booth 624 at Filtration 2014, Baltimore, November 19th and 20th November 13th, 2014

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More












ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2014 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE