Nanotechnology Now - Press Release: " A Broad Range of New Printable and Organic Electronics Technology is on the Verge of Transforming the Signage Industry"

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Abstract:
Research and Markets ( http://www.researchandmarkets.com/reports/c80173 ) has announced the addition of Signs of the Future: Opportunities for Printable and Organic Electronics in the Signage Market to their offering.

A Broad Range of New Printable and Organic Electronics Technology is on the Verge of Transforming the Signage Industry

DUBLIN, Ireland | Posted on January 22nd, 2008

A broad range of new printable and organic electronics technology is on the verge of transforming the signage industry. The new technology will bring lower costs and enable applications such as updateable pricing displays, where hard-to-change paper displays were once used. It will add new visual capabilities to advertising displays providing new tools for advertising agencies and designers. And through the use of flexible substrates, the new printable and organic technology may actually begin to pose a serious challenge to traditional paper displays in many areas.

This report analyzes and forecasts the opportunities in signage that are emerging as the results of technologies such as OLED, e-paper, carbon nanotube and other emission devices, EL lighting and flexible substrates. It describes the advantages of these new technologies in the signage context, but it also examines the challenges -- such as lifetimes for printed electronic signage that has to work outdoors.

The report includes detailed (volume and value) forecasts of the printed and organic electronic signage market, broken out by type of technology (OLED, e-paper, etc.), application (billboards, smart shelving, etc.) and substrate (paper, plastic, etc.) Finally, the report will include strategic profiles of approximately 20 firms whose efforts are driving organic and printable electronics into signage applications.

Executive Summary

E.1 Summary of opportunities in printed and organic electronics signage

E.1.1 Opportunities for OE/PE technology developers

E.1.2 Opportunities in the signage industry

E.1.3 Opportunities for materials firms

E.2. Developments in the past year

E.3. Firms to watch

E.4 Summary of eight-year forecasts

Chapter One: Introduction

1.1 Background to report

1.2 Objective and scope of report

1.3 Methodology of report

1.4 Plan of report

Chapter Two: Technology Trends Impacting Organic and Printed Signage

2.1 Introduction

2.2 OLEDs

2.2.1 OLED lighting

2.2.2 OLED displays

2.3 E-paper and electrochromic displays

2.4 EL lighting

2.5 Carbon nanotube lighting and displays

2.6 Flexible substrates for signage

2.7 Barrier coatings and encapsulation for printed and organic signage

2.8 Impact on signage of developments in thin-film transistors

2.9 Impact on signage of developments in electronics printing technology

2.10 Review of major points considered in this chapter

Chapter Three: Analysis of Market for Organic and Printable Signage

3.1 Overview of electronic signage market

3.2 Billboards

3.2.1 Suitability of organic and printable signage for outdoor use

3.2.2 How and where will printable/organic electronics be used in billboards?

3.3 Indoor advertising

3.3.1 Advantages and disadvantages of organic and printable electronics for indoor advertising displays

3.3.2 How and where will printable/organic electronics be used for indoor advertising?

3.4 Information signs

3.4.1 Advantages and disadvantages of organic and printable electronics for information signs

3.4.2 How and where will printable/organic electronics be used for information signs?

3.5 Smart shelving/point-of-purchase signage

3.5.1 Advantages and disadvantages of organic and printable electronics for smart shelving/point-of-purchase signage

3.5.2 How and where will printable/organic electronics be used for point-of-purchase signage

3.6 Can printed electronics signage ever replace paper signage?

3.7 Review of major points considered in this chapter

Chapter Four Company and Project Profiles

This chapter will consist of profiles of approximately 20 companies actively involved in designing OE/PE-related technologies and manufacturing products for the signage space.

Chapter Five Eight-Year Forecast of Printable and Electronic Signage

5.1 Forecasting methodology

5.2 Alternative scenarios

5.3 Forecast of OE/PE signage market by application

5.4 Forecast of OE/PE signage application by technology

5.5. Forecast of OE/PE signage by substrate

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