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November 4th, 2007
Not Your Grandma’s Tiger Balm: Cal grads reinvent ointment
Flex-Power's cutting-edge nanotechnology uses "liposomes" that, upon application, deliver pain relief gradually to deeper muscles, as opposed to the temporary fixes and superficial relief other brands offer.
"If you're used to Tiger Balm, or patches that smell like your grandmother's old closet, this is the new wave — just how PowerBar reinvented the granola bar and Gatorade reinvented Kool-Aid, we're doing the exact same thing," Yun said.
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