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Home > News > With Packaging, It's the Thought that Counts

May 22nd, 2007

With Packaging, It's the Thought that Counts

For example, there is the role of nanotechnology in smart packaging, specifically in brand protection. "Despite its high cost and questions about its disposal, nanoscale technology is being developed that provides covert authentication and track-and-trace features for consumer packaged goods," according to consultancy Pira International at Packaging Digest, which goes on to explain that nanotechnology can:

• Apply covert information onto products and packaging;
• Encrypt nanoscale codes for tracking and tracing; and
• Create nano bar codes.


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