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May 21st, 2007
Europeans are willing to buy foods produced, processed or packaged using nanotechnology techniques, so long as they perceive the benefits, according to new research.
Led by Michael Siegrist, a social psychologist, researchers in Switzerland concluded that the perceived benefits of nanotechnology seem to be the most important predictors for willingness to buy foods processed or packaged using the techniques.
The ETH Zurich survey indicates that processors will have to communicate the benefits of nanotechnology when deciding to process or package foods using such techniques. The danger is that such products may face a public reaction against the science, as is occurring with genetically modified food products.
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