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May 12th, 2007
Bob Hertzberg: Who needs the sun?
Salesman that he is, Hertzberg insists G24i isn't just any old solar company. It uses nano-sized titanium crystals, which turn sunlight into electricity in a process similar to photosynthesis (the method plants use to store the energy from sunlight in sugars). Because G24i's technology is more powerful than other solar cells, it does not need direct sunlight to generate electricity and can work even in rainy Wales.
The use of nanotechnology also makes the cells lighter, more powerful and more flexible. Because they aren't made using silicon, which is in high demand, they are also relatively cheap to produce. Traditional solar cells are either mounted on glass or use brittle plastic, which can be easily damaged. The versatility of G24i cells means they can be carried around to charge mobile appliances or used in remote areas far from the electricity grid. G24i has the exclusive rights to manufacture these cells in Europe and is negotiating for worldwide rights.
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