- About Us
- Career Center
- Nano-Social Network
- Nano Consulting
- My Account
May 9th, 2007
One of the salon industry's hottest hair care brands — PureOlogy — is now in the hands of L'Oréal, which purchased the Irvine, Calif., company for an undisclosed amount of cash Wednesday.
Packaging innovations were intended to instantly give PureOlogy a spotlight: Custom-molded containers were designed to fit in the corner of a bathtub, easy-to-pour grips were made to fit a woman's hand and bottles were color-coded to help differentiate among the various items in the line. Products were priced in the $16 to $20 range, unusually high for an unknown brand. What further separated PureOlogy from other hair care launches was that despite being a premium-priced brand, it reached a breadth of salons, not just the most exclusive outposts. Today, PureOlogy consists of hair care and styling items with prices as high as $50 for NanoWorks shampoo, which incorporates nanotechnology into formulas. At a recent industry trade show, Markham credited the high-tech hair care wave for a 70 percent revenue growth in the company's 2006 sales over the year before.
|Related News Press|
Iran Unveils 6 Knowledge-Based Products April 11th, 2015
DELSEY by Philippe Starck DELSEY Launches New Collection by Philippe Starck February 4th, 2015
NEI introduces NANOMYTE® SuperAi, a Durable Anti-ice Coating December 4th, 2014
Application of Egg White in Production of Nanoparticles April 6th, 2015
Sunblock poses potential hazard to sea life August 20th, 2014
Nanotechnology used in sunscreens: a Mexican achievement May 14th, 2014
Keysight Technologies Begins Trading as Independent Company November 3rd, 2014