Nanotechnology Now





Heifer International

Wikipedia Affiliate Button


DHgate

Home > News > A Colorful Deal: L'Oreal Buys Salon Hair Care Brand PureOlogy

May 9th, 2007

A Colorful Deal: L'Oreal Buys Salon Hair Care Brand PureOlogy

Abstract:
One of the salon industry's hottest hair care brands — PureOlogy — is now in the hands of L'Oréal, which purchased the Irvine, Calif., company for an undisclosed amount of cash Wednesday.

Packaging innovations were intended to instantly give PureOlogy a spotlight: Custom-molded containers were designed to fit in the corner of a bathtub, easy-to-pour grips were made to fit a woman's hand and bottles were color-coded to help differentiate among the various items in the line. Products were priced in the $16 to $20 range, unusually high for an unknown brand. What further separated PureOlogy from other hair care launches was that despite being a premium-priced brand, it reached a breadth of salons, not just the most exclusive outposts. Today, PureOlogy consists of hair care and styling items with prices as high as $50 for NanoWorks shampoo, which incorporates nanotechnology into formulas. At a recent industry trade show, Markham credited the high-tech hair care wave for a 70 percent revenue growth in the company's 2006 sales over the year before.

Source:
wwd.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

Products

Industrial Nanotech, Inc. Announces Official Launch of the Eagle Platinum Tile™ May 19th, 2015

CAP-XX Launches 0.6mm Thinline Supercapacitors for Designing Wearable, Ultra-Portable and Connected IoT Devices: Eliminated Materials and Changed Processes to Reduce Thickness and Costs to Below $1 May 19th, 2015

Iran Unveils 6 Knowledge-Based Products April 11th, 2015

Toronto-based Environmental Technology Pioneer Green Earth Nano Science Expands in EU February 6th, 2015

Announcements

TCL Unveils First 65” TV Featuring QD Vision’s Color IQ™ Quantum Dot Technology: Emerging industry leader introduces expanded quantum dot TV lineup May 30th, 2015

Nanotech Secures Additional Patents in Advanced Security Features: New patented features gain attention from the banknote industry May 30th, 2015

New 'designer carbon' from Stanford boosts battery performance May 30th, 2015

Two UCSB Professors Receive Early Career Research Awards: The Department of Energy’s award for young scientists acknowledges UC Santa Barbara’s standing as a top tier research institution May 29th, 2015

Personal Care

Nanoparticles in consumer products can significantly alter normal gut microbiome May 4th, 2015

Application of Egg White in Production of Nanoparticles April 6th, 2015

Sunblock poses potential hazard to sea life August 20th, 2014

AQUANOVA receives Technology Leadership Award 2014 FROST & SULLIVAN honors NovaSOL® Technology again August 12th, 2014

Acquisitions/Mergers/Splits

Evident Thermoelectrics Acquires GMZ Energy: Investment Accelerates Launch Of Evident's Thermoelectric Modules For Waste Heat May 20th, 2015

Keysight Technologies Begins Trading as Independent Company November 3rd, 2014

PEN Inc. Chairman, Scott Rickert, Will Webcast a Live Company Update September 25, 1 PM EDT September 17th, 2014

State University of New York Trustees Unanimously Approve SUNY Polytechnic Institute (SUNY Poly) as New Name for Merged SUNY CNSE / SUNYIT September 9th, 2014

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project