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Home > News > A Colorful Deal: L'Oreal Buys Salon Hair Care Brand PureOlogy

May 9th, 2007

A Colorful Deal: L'Oreal Buys Salon Hair Care Brand PureOlogy

One of the salon industry's hottest hair care brands — PureOlogy — is now in the hands of L'Oréal, which purchased the Irvine, Calif., company for an undisclosed amount of cash Wednesday.

Packaging innovations were intended to instantly give PureOlogy a spotlight: Custom-molded containers were designed to fit in the corner of a bathtub, easy-to-pour grips were made to fit a woman's hand and bottles were color-coded to help differentiate among the various items in the line. Products were priced in the $16 to $20 range, unusually high for an unknown brand. What further separated PureOlogy from other hair care launches was that despite being a premium-priced brand, it reached a breadth of salons, not just the most exclusive outposts. Today, PureOlogy consists of hair care and styling items with prices as high as $50 for NanoWorks shampoo, which incorporates nanotechnology into formulas. At a recent industry trade show, Markham credited the high-tech hair care wave for a 70 percent revenue growth in the company's 2006 sales over the year before.


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