Nanotechnology Now

Our NanoNews Digest Sponsors





Heifer International

Wikipedia Affiliate Button


DHgate

Home > News > A Colorful Deal: L'Oreal Buys Salon Hair Care Brand PureOlogy

May 9th, 2007

A Colorful Deal: L'Oreal Buys Salon Hair Care Brand PureOlogy

Abstract:
One of the salon industry's hottest hair care brands — PureOlogy — is now in the hands of L'Oréal, which purchased the Irvine, Calif., company for an undisclosed amount of cash Wednesday.

Packaging innovations were intended to instantly give PureOlogy a spotlight: Custom-molded containers were designed to fit in the corner of a bathtub, easy-to-pour grips were made to fit a woman's hand and bottles were color-coded to help differentiate among the various items in the line. Products were priced in the $16 to $20 range, unusually high for an unknown brand. What further separated PureOlogy from other hair care launches was that despite being a premium-priced brand, it reached a breadth of salons, not just the most exclusive outposts. Today, PureOlogy consists of hair care and styling items with prices as high as $50 for NanoWorks shampoo, which incorporates nanotechnology into formulas. At a recent industry trade show, Markham credited the high-tech hair care wave for a 70 percent revenue growth in the company's 2006 sales over the year before.

Source:
wwd.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

Products

Aculon Launches NanoProof Series for PCB Waterproofing July 20th, 2015

Philips Introduces Quantum Dot TV with Color IQ™ Technology from QD Vision: Manufacturer is first to offer quantum dot displays for both TVs and monitors June 30th, 2015

Dais Analytic Unveils New Version of Aqualyte Membrane Technology: Updates to the Basis of the Company's Industry-Changing Nanotechnology Designed to Strengthen Position in Global Air, Energy, and Water Markets June 26th, 2015

Industrial Nanotech, Inc. Announces Launch of Heat Shield(TM) EPX4 Thermal Insulation and Chemical Resistant Coating June 12th, 2015

Announcements

Self-assembling, biomimetic membranes may aid water filtration August 1st, 2015

Transparent, electrically conductive network of encapsulated silver nanowires: A novel electrode for optoelectronics August 1st, 2015

Harris & Harris Group Portfolio Company, HZO, Announces Partnerships with Dell and Motorola August 1st, 2015

Advances and Applications in Biosensing, Sensor Power, and Sensor R&D to be Covered at Sensors Global Summit August 1st, 2015

Personal Care

Nanomaterials In Cosmetic And Personal Care Market 2015 - Global Industry Survey, Analysis, Size, Share, Outlook and Forecast to 2020 July 31st, 2015

Make mine a decaf: Breakthrough in knowledge of how nanoparticles grow: University of Leicester and CNRS researchers observe how nanoparticles grow when exposed to helium July 23rd, 2015

Environmentally friendly lignin nanoparticle 'greens' silver nanobullet to battle bacteria July 13th, 2015

Mesoporous Particles for the Development of Drug Delivery System Safe to Human Bodies June 9th, 2015

Acquisitions/Mergers/Splits

GLOBALFOUNDRIES Completes Acquisition of IBM Microelectronics Business: Transaction adds differentiating technologies, world-class technologists, and intellectual property July 1st, 2015

Entest BioMedical, Inc. in Discussions to Acquire Nanotechnology Delivery System for Cancer Therapy June 3rd, 2015

Evident Thermoelectrics Acquires GMZ Energy: Investment Accelerates Launch Of Evident's Thermoelectric Modules For Waste Heat May 20th, 2015

Keysight Technologies Begins Trading as Independent Company November 3rd, 2014

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project