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February 7th, 2007

How revolutionary nanotechnology will affect commerce

On the Harvard Business Review's list of 20 breakthrough ideas in 2007 is "Business in the nanocosm", a contribution by Rashi Glazer, a professor of marketing at Haas School of Business at the University of California, Berkeley, and a codirector of the Center for Marketing and Technology.

The scientific and technological revolution that may occur as a result of nanotechnology has been much discussed. Generally unappreciated so far, but of potentially much greater impact, are the sociocultural and business implications. Nanotechnology may change society over the next few decades just as much as information technology has over the previous few—and in ways that are still hard for our minds to grasp.


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