Home > News > John Doerr Touts ‘Greentech’
October 2nd, 2006
John Doerr Touts ‘Greentech’
“Clean tech,” as many past efforts at environmentally friendly industry have been called, hasn’t panned out from an investment standpoint, said Mr. Doerr, but “greentech” will.
The difference? The word “green” means money is to be made, he said. It’s about advances in areas such as nanotechnology and alternative fuels that mean that companies will succeed in the future where past efforts have failed. In 10 years, he said, carbon reduction will be as important as cash because it will be redeemable for government subsidies of all kinds.
Kleiner Perkins Caufield & Byers
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