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Home > News > Taking Nanotechnology to Market: One Company's Strategy

June 26th, 2006

Taking Nanotechnology to Market: One Company's Strategy

Abstract:
What are the challenges of moving nanotechnology from laboratory to store shelves? How do you use nanotechnology to add value to products, and to shift competitive dynamics? Do you brand or not brand nanotechnology products, and how do you address consumer perceptions? What does responsible development of nanotechnology mean to a company? A program to address these and other questions will at the Woodrow Wilson International Center for Scholars.

Source:
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