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Home > News > Nano indexes fail as benchmarks but excel as marketing tools

June 21st, 2005

Nano indexes fail as benchmarks but excel as marketing tools

Patti Glaza: You have to make news to be in the news, or so goes the mantra of a PR professional. There are lots of ways to generate news these days, from labeling sales as "strategic partnerships" to announcing scientific breakthroughs and product releases. I actually get a little worried on the days I don't see a press release from Altair Nanotechnologies or Bio-phan Technologies. OK, just a little good-natured ribbing. Repetition can be a good thing.


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