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Home > News > Four micro/nano experts show what life's like inside market research

April 7th, 2005

Four micro/nano experts show what life's like inside market research

Abstract:
Market analysts sometimes get a bad rap – for being overly optimistic, overemphasizing a trend or being just plain wrong. But when the data gathering's done and the modeling completed, it's still as much an art as a science. Small Times' David Forman turned the tables on four analysts, putting them in the position of answering rather than asking the questions.

Source:
smalltimes

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