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Home > Nanotechnology Introduction > Disruptive Technology

Disruptive Technology: Any new technology that is significantly cheaper than current, and/or is much higher performing, and/or has greater functionality, and/or is more convenient to use. Will revolutionize worldwide markets by superseding existing technologies. "Paradigm shifting" is a well-worn connotation. Although the term may sound negative to some, it is in fact neutral. It is only negative to organizations that are unprepared for change, and fail to adapt, only to fall behind, and ultimately disappear. The results are not just evolutionary, they are revolutionary. Companies will go out of business because a new competitor emerges, just as the advent of the zipper eradicated so much of the button industry, the vacuum cleaner decimated the broom industry, and the personal computer wiped out the typewriter.

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