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Research and Markets has announced the addition of ICON Group International's "The 2011-2016 World Outlook for Nanotechnology" report to their extensive offering of technology market research publications.
The latent demand for nanotechnology is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.
The 2011-2016 World Outlook for Nanotechnology is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for nanotechnology at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.
Key Topics Covered:
What is Latent Demand and the P.I.E.?
Summary of findings
The Worldwide Market Potential
Americas and Caribbean
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