Nanotechnology Now

Our NanoNews Digest Sponsors


Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > AERT CEO Joe Brooks Added to Principia WPC 2011 Conference Program: New Technology in Synthetic Decking Poised to Challenge Capped Composites

Abstract:
Synthetic decking manufacturers have staked future sales and profits on the performance and growth of ultra-low maintenance (ULM) decking, including capped composites and cellular PVC. These new products have gained rapid acceptance by consumers despite a high price point, with most products retailing for over $3.00 per lineal foot.

AERT CEO Joe Brooks Added to Principia WPC 2011 Conference Program: New Technology in Synthetic Decking Poised to Challenge Capped Composites

Exton, PA | Posted on August 16th, 2011

Will the high price point limit the product's use to the upper end of the market? Will the products perform as advertised? Several manufacturers and/or wholesale distributors aren't betting the future on these products.

Joe G. Brooks, the founder and CEO of Advanced Environmental Recycling Technologies, Inc. (AERT) has a different perspective for the future. Mr. Brooks will present "Seeking the Holy Grail of ULM Decking: New Nanotechnology Developments" at Principia's executive conference WPC 2011 - Decking and Outdoor Living Products, at the Charlotte Marriott City Center in Charlotte, NC on October 3-4, 2011.

Mr. Brooks' presentation may be viewed as provocative, as he will present a contrarian view about the future of the synthetic decking business. Based on his extensive industry experience, he believes that capping and covering WPC decking cores with higher priced, dissimilar plastic compounds, while avoiding the underlying scientific deficiencies, will not really solve the legacy issues with composite decking.

Furthermore, Mr. Brooks' concern is the ever-increasing price points of PVC and capped WPC decking will limit market penetration due to the elasticity of demand and substitution with wood decking. He cites limited market acceptance of WPC fencing products as an example of what happens when price spreads between composites and wood get too high and consumers do not perceive the value.

Mr. Brooks stated, "Advancements in new plastics reformulating technologies combined with emerging nanotechnologies represents a quantum leap forward in commercializing an entirely new generation of ULM products offering superior performance at a more attractive price point. In addition, several of these new technologies will also spur extensive innovation and market acceptance into other product categories."

Steve Van Kouteren, Conference Chair, said, "We are pleased to welcome Mr. Brooks to the conference program. Such a presentation from a longstanding industry veteran will certainly inject a buzz into the audience and provide material for a lively industry discussion on these issues. Mr. Brooks' presentation will be in Hot Topic #2 - Synthetic Decking Performance and Value."

####

About Principia Conferences
Headquartered in suburban Philadelphia, Principia Conferences is a part of Principia Partners, a leading boutique strategy consulting firm that serves the broad building products and construction materials industry as well as other materials-related industries. For more information, visit the company's web site at PrincipiaConsulting.com.

For more information, please click here

Contacts:
Principia Conferences LLC
Steve Van Kouteren
Direct: US +1-610-400-1073
Conference Chair

Copyright © Business Wire

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Building a smart cardiac patch: 'Bionic' cardiac patch could one day monitor and respond to cardiac problems June 28th, 2016

New, better way to build circuits for world's first useful quantum computers June 28th, 2016

Yale researchersí technology turns wasted heat into power June 27th, 2016

FEI Launches Helios G4 DualBeam Series for Materials Science: The Helios G4 DualBeam Series features new capabilities to enable scientists and engineers to answer the most demanding and challenging scientific questions June 27th, 2016

Announcements

Building a smart cardiac patch: 'Bionic' cardiac patch could one day monitor and respond to cardiac problems June 28th, 2016

New, better way to build circuits for world's first useful quantum computers June 28th, 2016

Yale researchersí technology turns wasted heat into power June 27th, 2016

FEI Launches Helios G4 DualBeam Series for Materials Science: The Helios G4 DualBeam Series features new capabilities to enable scientists and engineers to answer the most demanding and challenging scientific questions June 27th, 2016

Events/Classes

Nanometrics to Participate in the 8th Annual CEO Investor Summit: Investor Event Held Concurrently with SEMICON West 2016 in San Francisco June 22nd, 2016

Leti Innovation Day in Lyon Will Explore New Security Challenges and Responses for a Safe Connected World June 15th, 2016

Call for NanoArt and Art-Science-Technology Papers June 9th, 2016

Novel gene therapy shows potential for lung repair in asthma May 18th, 2016

Construction

Finding a new formula for concrete: Researchers look to bones and shells as blueprints for stronger, more durable concrete May 26th, 2016

Nanotechnology is changing everything from medicine to self-healing buildings: Nanotechnology is so small it's measured in billionths of metres, and it is revolutionising every aspect of our lives April 2nd, 2016

New type of nanowires, built with natural gas heating: UNIST research team developed a new simple nanowire manufacturing technique February 1st, 2016

SiC Nanoparticles Applied to Modify Properties of Portland Cement January 14th, 2016

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







Car Brands
Buy website traffic