Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > AERT CEO Joe Brooks Added to Principia WPC 2011 Conference Program: New Technology in Synthetic Decking Poised to Challenge Capped Composites

Abstract:
Synthetic decking manufacturers have staked future sales and profits on the performance and growth of ultra-low maintenance (ULM) decking, including capped composites and cellular PVC. These new products have gained rapid acceptance by consumers despite a high price point, with most products retailing for over $3.00 per lineal foot.

AERT CEO Joe Brooks Added to Principia WPC 2011 Conference Program: New Technology in Synthetic Decking Poised to Challenge Capped Composites

Exton, PA | Posted on August 16th, 2011

Will the high price point limit the product's use to the upper end of the market? Will the products perform as advertised? Several manufacturers and/or wholesale distributors aren't betting the future on these products.

Joe G. Brooks, the founder and CEO of Advanced Environmental Recycling Technologies, Inc. (AERT) has a different perspective for the future. Mr. Brooks will present "Seeking the Holy Grail of ULM Decking: New Nanotechnology Developments" at Principia's executive conference WPC 2011 - Decking and Outdoor Living Products, at the Charlotte Marriott City Center in Charlotte, NC on October 3-4, 2011.

Mr. Brooks' presentation may be viewed as provocative, as he will present a contrarian view about the future of the synthetic decking business. Based on his extensive industry experience, he believes that capping and covering WPC decking cores with higher priced, dissimilar plastic compounds, while avoiding the underlying scientific deficiencies, will not really solve the legacy issues with composite decking.

Furthermore, Mr. Brooks' concern is the ever-increasing price points of PVC and capped WPC decking will limit market penetration due to the elasticity of demand and substitution with wood decking. He cites limited market acceptance of WPC fencing products as an example of what happens when price spreads between composites and wood get too high and consumers do not perceive the value.

Mr. Brooks stated, "Advancements in new plastics reformulating technologies combined with emerging nanotechnologies represents a quantum leap forward in commercializing an entirely new generation of ULM products offering superior performance at a more attractive price point. In addition, several of these new technologies will also spur extensive innovation and market acceptance into other product categories."

Steve Van Kouteren, Conference Chair, said, "We are pleased to welcome Mr. Brooks to the conference program. Such a presentation from a longstanding industry veteran will certainly inject a buzz into the audience and provide material for a lively industry discussion on these issues. Mr. Brooks' presentation will be in Hot Topic #2 - Synthetic Decking Performance and Value."

####

About Principia Conferences
Headquartered in suburban Philadelphia, Principia Conferences is a part of Principia Partners, a leading boutique strategy consulting firm that serves the broad building products and construction materials industry as well as other materials-related industries. For more information, visit the company's web site at PrincipiaConsulting.com.

For more information, please click here

Contacts:
Principia Conferences LLC
Steve Van Kouteren
Direct: US +1-610-400-1073
Conference Chair

Copyright © Business Wire

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

In borophene, boundaries are no barrier: Rice U., Northwestern researchers make and test atom-thick boron's unique domains July 17th, 2018

Tuning into quantum: Scientists unlock signal frequency control of precision atom qubits July 16th, 2018

Nano-kirigami: 'Paper-cut' provides model for 3D intelligent nanofabrication July 13th, 2018

UMBC researchers develop nanoparticles to reduce internal bleeding caused by blast trauma July 13th, 2018

Announcements

In borophene, boundaries are no barrier: Rice U., Northwestern researchers make and test atom-thick boron's unique domains July 17th, 2018

Tuning into quantum: Scientists unlock signal frequency control of precision atom qubits July 16th, 2018

Nano-kirigami: 'Paper-cut' provides model for 3D intelligent nanofabrication July 13th, 2018

UMBC researchers develop nanoparticles to reduce internal bleeding caused by blast trauma July 13th, 2018

Events/Classes

Nanometrics to Announce Second Quarter Financial Results on July 31, 2018 July 12th, 2018

SUNY Poly-Led AIM Photonics and Partners Attend SEMICON West 2018 to Showcase High-Tech Advances, Collaboration, and Future R&D Opportunities: New York’s Tech Valley Makes a Major Showing in Silicon Valley July 3rd, 2018

Arrowhead Presents New Clinical Data on ARO-AAT at Alpha-1 National Education Conference July 1st, 2018

Nanometrics to Participate in the 10th Annual CEO Investor Summit 2018: Accredited investor and publishing research analyst event held concurrently with SEMICON West and Intersolar 2018 in San Francisco June 28th, 2018

Construction

Weak hydrogen bonds key to strong, tough infrastructure: Rice University lab simulates polymer-cement composites to find strongest, toughest materials January 29th, 2018

The next generation of power electronics? Gallium nitride doped with beryllium: How to cut down energy loss in power electronics? The right kind of doping November 9th, 2017

Corrosion in real time: UCSB researchers get a nanoscale glimpse of crevice and pitting corrosion as it happens September 14th, 2017

Here's a tip: Indented cement shows unique properties: Rice University models reveal nanoindentation can benefit crystals in concrete July 20th, 2017

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project