Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > AERT CEO Joe Brooks Added to Principia WPC 2011 Conference Program: New Technology in Synthetic Decking Poised to Challenge Capped Composites

Abstract:
Synthetic decking manufacturers have staked future sales and profits on the performance and growth of ultra-low maintenance (ULM) decking, including capped composites and cellular PVC. These new products have gained rapid acceptance by consumers despite a high price point, with most products retailing for over $3.00 per lineal foot.

AERT CEO Joe Brooks Added to Principia WPC 2011 Conference Program: New Technology in Synthetic Decking Poised to Challenge Capped Composites

Exton, PA | Posted on August 16th, 2011

Will the high price point limit the product's use to the upper end of the market? Will the products perform as advertised? Several manufacturers and/or wholesale distributors aren't betting the future on these products.

Joe G. Brooks, the founder and CEO of Advanced Environmental Recycling Technologies, Inc. (AERT) has a different perspective for the future. Mr. Brooks will present "Seeking the Holy Grail of ULM Decking: New Nanotechnology Developments" at Principia's executive conference WPC 2011 - Decking and Outdoor Living Products, at the Charlotte Marriott City Center in Charlotte, NC on October 3-4, 2011.

Mr. Brooks' presentation may be viewed as provocative, as he will present a contrarian view about the future of the synthetic decking business. Based on his extensive industry experience, he believes that capping and covering WPC decking cores with higher priced, dissimilar plastic compounds, while avoiding the underlying scientific deficiencies, will not really solve the legacy issues with composite decking.

Furthermore, Mr. Brooks' concern is the ever-increasing price points of PVC and capped WPC decking will limit market penetration due to the elasticity of demand and substitution with wood decking. He cites limited market acceptance of WPC fencing products as an example of what happens when price spreads between composites and wood get too high and consumers do not perceive the value.

Mr. Brooks stated, "Advancements in new plastics reformulating technologies combined with emerging nanotechnologies represents a quantum leap forward in commercializing an entirely new generation of ULM products offering superior performance at a more attractive price point. In addition, several of these new technologies will also spur extensive innovation and market acceptance into other product categories."

Steve Van Kouteren, Conference Chair, said, "We are pleased to welcome Mr. Brooks to the conference program. Such a presentation from a longstanding industry veteran will certainly inject a buzz into the audience and provide material for a lively industry discussion on these issues. Mr. Brooks' presentation will be in Hot Topic #2 - Synthetic Decking Performance and Value."

####

About Principia Conferences
Headquartered in suburban Philadelphia, Principia Conferences is a part of Principia Partners, a leading boutique strategy consulting firm that serves the broad building products and construction materials industry as well as other materials-related industries. For more information, visit the company's web site at PrincipiaConsulting.com.

For more information, please click here

Contacts:
Principia Conferences LLC
Steve Van Kouteren
Direct: US +1-610-400-1073
Conference Chair

Copyright © Business Wire

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

'Lasers rewired': Scientists find a new way to make nanowire lasers: Berkeley Lab, UC Berkeley scientists adapt next-gen solar cell materials for a different purpose February 12th, 2016

Breaking cell barriers with retractable protein nanoneedles: Adapting a bacterial structure, Wyss Institute researchers develop protein actuators that can mechanically puncture cells February 12th, 2016

Replacement of Toxic Antibacterial Agents Possible by Biocompatible Polymeric Nanocomposites February 12th, 2016

Properties of Polymeric Nanofibers Optimized to Treat Damaged Body Tissues February 12th, 2016

Announcements

Graphene leans on glass to advance electronics: Scientists' use of common glass to optimize graphene's electronic properties could improve technologies from flat screens to solar cells February 12th, 2016

Breaking cell barriers with retractable protein nanoneedles: Adapting a bacterial structure, Wyss Institute researchers develop protein actuators that can mechanically puncture cells February 12th, 2016

Replacement of Toxic Antibacterial Agents Possible by Biocompatible Polymeric Nanocomposites February 12th, 2016

Properties of Polymeric Nanofibers Optimized to Treat Damaged Body Tissues February 12th, 2016

Events/Classes

Cima NanoTech Debuts Large Interactive Touch Screens with European Customers at ISE 2016: For the first time in Europe, Cima NanoTech’s wide range of high performance, projected capacitive touch modules are showcased February 11th, 2016

Nanotech Security to Present at the Optical Document Security Conference February 11, 2016 February 4th, 2016

New research uses nanotechnology to prevent preterm birth: March of Dimes honors abstract on prematurity at SMFM Annual Meeting February 2nd, 2016

NBC LEARN DEBUTS SIX-PART VIDEO SERIES, “NANOTECHNOLOGY: SUPER SMALL SCIENCE” Produced by NBC Learn in partnership with the National Science Foundation, and narrated by NBC News/MSNBC’s Kate Snow, series highlights leading research in nanotechnology January 25th, 2016

Construction

New type of nanowires, built with natural gas heating: UNIST research team developed a new simple nanowire manufacturing technique February 1st, 2016

SiC Nanoparticles Applied to Modify Properties of Portland Cement January 14th, 2016

Application of Graphene Structures to Produce Fireproof, Anticorrosive Nanocoatings October 21st, 2015

Carbon Nanotubes Applied to Create Electrical Conductivity in Woolen Fabrics September 30th, 2015

NanoNews-Digest
The latest news from around the world, FREE





  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







Car Brands
Buy website traffic