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October 7th, 2010
UK consumers' confusion about nanotechnology applied to the food and drink industries, fueled by misinformation and scare stories, could wreck its potential benefits, warns a new report from business communications consultancy College Hill.
More than 90% of the UK population is confused or concerned about whether they would buy food containing manufactured nano-particles, according to research conducted by British Market Research Bureau (BMRB) on behalf of College Hill.
Also 38 per cent of householders would be unlikely to buy foods containing nano-particles while more than half (52 per cent) are unsure about the advantages or risks of such technology in the food and drink industry.
Less than half (44 per cent) of UK consumers were able to define the meaning of nanotechnology as Ďa technology that involves using very small particles'.
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