Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > News > Confusion could torpedo food & drink nanotech opportunity

October 7th, 2010

Confusion could torpedo food & drink nanotech opportunity

Abstract:
UK consumers' confusion about nanotechnology applied to the food and drink industries, fueled by misinformation and scare stories, could wreck its potential benefits, warns a new report from business communications consultancy College Hill.


More than 90% of the UK population is confused or concerned about whether they would buy food containing manufactured nano-particles, according to research conducted by British Market Research Bureau (BMRB) on behalf of College Hill.

Also 38 per cent of householders would be unlikely to buy foods containing nano-particles while more than half (52 per cent) are unsure about the advantages or risks of such technology in the food and drink industry.

Less than half (44 per cent) of UK consumers were able to define the meaning of nanotechnology as ‘a technology that involves using very small particles'.

Source:
foodanddrinkeurope.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Squeezing light at the nanoscale: Ultra-confined light could detect harmful molecules June 17th, 2018

Physicists devise method to reveal how light affects materials: The new method adds to the understanding of the fundamental laws governing the interaction of electrons and light June 15th, 2018

Tripling the Energy Storage of Lithium-Ion Batteries: Scientists have synthesized a new cathode material from iron fluoride that surpasses the capacity limits of traditional lithium-ion batteries June 14th, 2018

New optical sensor can determine if molecules are left or right 'handed' June 13th, 2018

Govt.-Legislation/Regulation/Funding/Policy

Squeezing light at the nanoscale: Ultra-confined light could detect harmful molecules June 17th, 2018

Tripling the Energy Storage of Lithium-Ion Batteries: Scientists have synthesized a new cathode material from iron fluoride that surpasses the capacity limits of traditional lithium-ion batteries June 14th, 2018

Graphene carpets: So neurons communicate better: Research by SISSA reveals that graphene can strengthen neuronal activity, confirming the unique properties of this nanomaterial. The study has been published on Nature Nanotechnology June 13th, 2018

New optical sensor can determine if molecules are left or right 'handed' June 13th, 2018

Announcements

Squeezing light at the nanoscale: Ultra-confined light could detect harmful molecules June 17th, 2018

Physicists devise method to reveal how light affects materials: The new method adds to the understanding of the fundamental laws governing the interaction of electrons and light June 15th, 2018

Tripling the Energy Storage of Lithium-Ion Batteries: Scientists have synthesized a new cathode material from iron fluoride that surpasses the capacity limits of traditional lithium-ion batteries June 14th, 2018

New optical sensor can determine if molecules are left or right 'handed' June 13th, 2018

Food/Agriculture/Supplements

A nanotech sensor that turns molecular fingerprints into bar codes June 7th, 2018

HTA to Present European Strategy for Competitive Micro- and Nanotechnologies & Smart Systems: Special Event in Brussels on April 24 Gathers Research Institutes’ CEOs, European Commissioners and Key European Industrials April 17th, 2018

Twisting laser light offers the chance to probe the nano-scale: A new method to sensitively measure the structure of molecules has been demonstrated by twisting laser light and aiming it at miniscule gold gratings to separate out wavelengths: April 5th, 2018

Graphene on toast, anyone? Rice University scientists create patterned graphene onto food, paper, cloth, cardboard February 13th, 2018

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project