Nanotechnology Now

Our NanoNews Digest Sponsors





Heifer International

Wikipedia Affiliate Button


android tablet pc

Home > Press > Kinexus launch movie wins award for Malvern Instruments

Abstract:
Developed in conjunction with the Hot Diggity Creative agency (Dover, NH, USA), the Malvern Instruments movie heralding the 2008 launch of the company's revolutionary Kinexus rheometer, has won BtoB magazine's coveted award for ‘Most creative online campaign'.

Kinexus launch movie wins award for Malvern Instruments

Malvern, UK | Posted on December 16th, 2009

The award was presented at BtoB's Best Awards Luncheon held on 12 November 2009 at the Edison Ballroom in New York City. The online campaign ‘A unique event in rheology' was a teaser for the new product's web launch and included a quirky animated cartoon that created excitement and led viewers to sign up for the launch webinar. According to the judges "it made us want to see it". View the movie at: www.youtube.com/watch?v=kivo1pg2oqQ

The Kinexus launch took place in September 2008 and Randy Byrne, VP Marketing for Malvern Instruments, explains some of the thinking behind the campaign: "As we always anticipated, Kinexus has electrified the field of rheology, addressing many of the fundamental issues that have held back the more widespread use of rheometers," he said. "In line with Malvern having always pushed the boundaries in web-based communications we planned a live webinar for the worldwide launch of this significant new system. The question was how to generate interest, excitement and registrations ahead of the event - without revealing anything about the product, or even that it was to be a product launch. The ‘A unique event in rheology' campaign hit exactly the right note.

Kinexus is a unique rheometer designed to meet rheology needs across a wide variety of research sectors, industries and application areas, for users at every level of experience. It enables precise analysis of the rheology of materials: from liquids to soft solids, processability to product performance, temperature to time dependence. Most recently exhibited at the International Congress of Rheology in October 2009, Kinexus generates enormous interest wherever it goes on show. By making the performance of sophisticated measurements easier than ever before, and enabling those measurements to be carried out by personnel at all levels of experience, it is making rheology truly accessible.

For full details of the B2B Best Award visit
www.btobonline.com/apps/pbcs.dll/section?category=best2009online

View the movie at: www.youtube.com/watch?v=kivo1pg2oqQ

To find out about Kinexus go to www.malvern.com/kinexus

Visit the Hot Diggity Creative website at www.hdcreates.com

Malvern, Malvern Instruments and Kinexus are registered trademarks of Malvern Instruments Ltd

####

About Malvern Instruments
Malvern Instruments provides a range of complementary materials characterization tools that deliver inter-related measurements reflecting the complexities of particulates and disperse systems, nanomaterials and macromolecules. Analytical instruments from Malvern are used in the characterization of a wide variety of materials, from industrial bulk powders to nanomaterials and delicate macromolecules. A broad portfolio of innovative technologies is combined with intelligent, user-friendly software. These systems deliver industrially relevant data enabling our customers to make the connection between micro (such as particle size) and macro (bulk) material properties (rheology) and chemical composition (chemical imaging).

Particle size, particle shape, zeta potential, molecular weight, chemical composition and rheological properties measurements are now joined by advanced chromatography solutions (GPC/SEC), extending Malvern’s technologies for protein molecular weight, size and aggregation measurements, and synthetic polymer molecular weight and distribution. The company’s laboratory, at-line, on-line and in-line solutions are proven in sectors as diverse as cement production and pharmaceutical drug discovery.

Headquartered in Malvern, UK, Malvern Instruments has subsidiary organizations in all major European markets, North America, China, Korea and Japan, a joint venture in India, a global distributor network and applications laboratories around the world.

For more information, please click here

Contacts:
For press information, please contact:
Trish Appleton
Kapler Communications
Knowledge Centre
Wyboston Lakes
Great North Road
Wyboston
Bedfordshire
MK44 3BY, UK
Tel: +44 (0)1480 479280;
Fax: +44 (0)1480 470343


USA contact:
Marisa Fraser
Malvern Instruments Inc.
117 Flanders Road
Westborough
MA 01581-1042 USA
Fax: +1 508 768 6403


Please send sales enquiries to:
Alison Vines
Malvern Instruments Ltd
Enigma Business Park
Grovewood Road
Malvern
Worcestershire
WR14 1XZ UK
Tel: +44 (0) 1684 892456;
Fax: +44 (0) 1684 892789

Copyright © Malvern Instruments

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

The International Space Elevator Consortium (ISEC) is proud to announce the 2014 Space Elevator Conference! This annual event will be held at the Museum of Flight in Seattle, Washington from Friday, August 22nd through Sunday, August 24th August 19th, 2014

KaSAM-2014 International Conference (September 7-10, 2014, Kathmandu, Nepal) August 19th, 2014

Success in Intracellular Imaging of Cesium Distribution in Plants Used for Cesium Absorption August 19th, 2014

Electrical engineers take major step toward photonic circuits: Team invents non-metallic metamaterial that enables them to 'compress' and contain light August 19th, 2014

Announcements

Сalculations with Nanoscale Smart Particles August 19th, 2014

Life on Mars? Implications of a newly discovered mineral-rich structure August 19th, 2014

Harris & Harris Group Letter to Shareholders on Website August 19th, 2014

Electrical engineers take major step toward photonic circuits: Team invents non-metallic metamaterial that enables them to 'compress' and contain light August 19th, 2014

Tools

Oxford Instruments Asylum Research Receives the 2014 Microscopy Today Innovation Award for blueDrive Photothermal Excitation August 18th, 2014

Laser makes microscopes way cooler: Cooling a nanowire probe with a laser could lead to substantial improvements in the sensitivity of atomic force probe microscopes August 15th, 2014

JPK reports on the use of AFM and advanced fluorescence microscopy at the University of Freiburg August 13th, 2014

Phasefocus reports on the use of their high-precision Lens Profiler for measuring contact lens thickness at the Brien Holden Vision Institute in Sydney, Australia August 13th, 2014

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More














ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2014 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE