Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > Tata Chemicals launches ‘Tata Swach’

Abstract:
World's most cost-effective water purifier improves affordability of safe drinking water for millions of Indian families.

Tata Chemicals launches ‘Tata Swach’

India | Posted on December 7th, 2009

Pure water is one of the world's most precious natural resources. With much of India's population denied access to safe drinking water, the delivery of safe, convenient and affordable water purification is one of the biggest social and technological challenges in the country today.

Responding to this challenge, Tata Chemicals today unveils ‘Tata Swach' - a unique and innovative water purifier. Requiring no energy or running water to operate, an early version of the product first saw the light of day as part of the Tsunami relief efforts. Today, the replaceable filter-based product, which is entirely portable and based on low-cost natural ingredients, delivers safe drinking water at a new market benchmark of Rs30 per month for a family of five.

Speaking at the launch, Ratan Tata, Chairman, Tata Sons, said: "Safe drinking water is the most basic of human needs. The social cost of water contamination is already enormous and increases every year. Although today's announcement is about giving millions more people affordable access to safe water, it is an important step in the long-term strategy to find a solution to provide affordable access to safe water for all."

Tata Swach is the result of years of collaboration between several Tata companies, including TCS, Tata Chemicals and Titan Industries. Based on an innovative concept developed by the TCS Innovation Labs - TRDDC, the Swach technology combines low-cost ingredients such as rice husk ash with superior nanotechnology. The efficiency of the product has been rigorously tested to meet internationally accepted water purification standards.

Water-borne disease is the single greatest threat to global health, with diarrhoea, jaundice, typhoid, cholera, polio, and gastroenteritis spread by contaminated water. According to a 2007 United Nations report, half of the world's hospital beds are occupied by patients suffering from water-borne diseases. In India, such diseases cause more than 1.5 times the deaths caused by Aids and double the deaths caused by road accidents.

Built around a bulb-like water purifier made of natural elements like rice husk ash impregnated with nano-silver particles, Tata Swach is convenient to use. It produces clean and safe water without using electric power or running water, which is often not available in rural areas. The cartridge bulb is packed with a purification medium which has the capability to kill bacteria and disease-causing organisms. It can purify up to 3000 litres of water after which the cartridge stops water flow. The water purifier gives the user enough lead time for cartridge replacement. Fourteen patents have been filed for the technology and product.

Commenting on the launch, R Gopalakrishnan, vice chairman, Tata Chemicals, said, "Safe drinking water is a basic human right. Tata Swach combines technology, performance, convenience and above all affordability to serve this basic human right of millions of consumers. The company has made affordability an important part of its innovation efforts. Tata Swach can play its part in the national efforts to reduce water-borne diseases."

S Ramadorai, vice chairman, TCS, said: "It was the pressing need of people trapped by the effects of natural disasters such as the Tsunami that saw the deployment of one of the earliest versions of this product. A key part was the insight that a natural material like rice husk can be processed to significantly reduce water-borne germs and odours when impure water is passed through it. At TCS, we are enormously proud to have played our part in originating this technology which TCL has made into a consumer-friendly offering."

Speaking on the superior technology used in developing Tata Swach, Murali Sastry, chief scientific officer, Innovation Center and one of the topmost nano-scientists in the world said, "It is an enormous privilege to be a part of the development team on a project which has the potential of positively impacting the lives of millions of people globally."

R Mukundan, managing director, Tata Chemicals, said, "With the launch of Tata Swach, we are taking a small step towards fulfilling our Chairman's vision of making safe drinking water available for all at an affordable cost. Just as Tata Chemicals dedicated itself to the eradication of goitre with Tata Salt, so with the launch of this product we are committing ourselves to work towards wiping out the curse of water-borne diseases."

####

About Tata Group
Tata companies operate in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. They are, by and large, based in India and have significant international operations. The total revenue of Tata companies, taken together, was $70.8 billion (around Rs325,334 crore) in 2008-09, with 64.7 per cent of this coming from business outside India, and they employ around 357,000 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.

For more information, please click here

Contacts:
Tata Sons
Christabelle Noronha, senior vice president (Group corporate affairs and media)
Bombay House
24 Homi Mody Street
Mumbai 400 001
India
Phone: +91 (22) 6665 8282

Copyright © Tata Group

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Arrowhead Pharmaceuticals to Host R&D Day on Emerging Pipeline of RNAi Therapeutics September 25th, 2018

Arrowhead Pharmaceuticals to Host R&D Day on Emerging Pipeline of RNAi Therapeutics September 25th, 2018

Arrowhead Pharmaceuticals Reports Inducement Grants under NASDAQ Marketplace Rule 5635(c)(4) September 25th, 2018

Viral RNA sensing: Optical detection of picomolar concentrations of RNA using switches in plasmonic chirality September 21st, 2018

Announcements

Arrowhead Pharmaceuticals to Host R&D Day on Emerging Pipeline of RNAi Therapeutics September 25th, 2018

Arrowhead Pharmaceuticals to Host R&D Day on Emerging Pipeline of RNAi Therapeutics September 25th, 2018

Arrowhead Pharmaceuticals Reports Inducement Grants under NASDAQ Marketplace Rule 5635(c)(4) September 25th, 2018

Viral RNA sensing: Optical detection of picomolar concentrations of RNA using switches in plasmonic chirality September 21st, 2018

Patents/IP/Tech Transfer/Licensing

Silvaco, Purdue team up to bring scalable atomistic TCAD solutions for next generation semiconductor devices and materials August 24th, 2018

CTI Materials drives nano commercialization with it's patented surfactant free nanoparticle dispersions August 15th, 2018

Sirrus's Issued Patent Portfolio Continues To Accelerate July 18th, 2018

Changing the grocery game: Manufacturing process provides low-cost, sustainable option for food packaging June 26th, 2018

Environment

Silver nanoparticles are toxic for aquatic organisms: A research team at the UPV/EHU-University of the Basque Country has analysed how zebrafish are affected in the long term by exposure to silver particles September 19th, 2018

Carbon nanodots do an ultrafine job with in vitro lung tissue: New experiments highlight the role of charge and size when it comes to carbon nanodots that mimic the effect of nanoscale pollution particles on the human lung. September 12th, 2018

A human enzyme can biodegrade graphene August 28th, 2018

Large scale preparation method of high quality SWNT sponges August 24th, 2018

Water

Silver nanoparticles are toxic for aquatic organisms: A research team at the UPV/EHU-University of the Basque Country has analysed how zebrafish are affected in the long term by exposure to silver particles September 19th, 2018

Halas wins American Chemical Society Award in Colloid Chemistry: Rice University nanophotonics pioneer honored for colloid research September 18th, 2018

S, N co-doped carbon nanotube-encapsulated CoS2@Co: Efficient and stable catalysts for water splitting September 10th, 2018

Producing hydrogen from splitting water without splitting hairs: New model explains interactions between small copper clusters used as low-cost catalysts in the production of hydrogen by breaking down water molecules August 31st, 2018

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project