Nanotechnology Now







Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > Tata Chemicals launches ‘Tata Swach’

Abstract:
World's most cost-effective water purifier improves affordability of safe drinking water for millions of Indian families.

Tata Chemicals launches ‘Tata Swach’

India | Posted on December 7th, 2009

Pure water is one of the world's most precious natural resources. With much of India's population denied access to safe drinking water, the delivery of safe, convenient and affordable water purification is one of the biggest social and technological challenges in the country today.

Responding to this challenge, Tata Chemicals today unveils ‘Tata Swach' - a unique and innovative water purifier. Requiring no energy or running water to operate, an early version of the product first saw the light of day as part of the Tsunami relief efforts. Today, the replaceable filter-based product, which is entirely portable and based on low-cost natural ingredients, delivers safe drinking water at a new market benchmark of Rs30 per month for a family of five.

Speaking at the launch, Ratan Tata, Chairman, Tata Sons, said: "Safe drinking water is the most basic of human needs. The social cost of water contamination is already enormous and increases every year. Although today's announcement is about giving millions more people affordable access to safe water, it is an important step in the long-term strategy to find a solution to provide affordable access to safe water for all."

Tata Swach is the result of years of collaboration between several Tata companies, including TCS, Tata Chemicals and Titan Industries. Based on an innovative concept developed by the TCS Innovation Labs - TRDDC, the Swach technology combines low-cost ingredients such as rice husk ash with superior nanotechnology. The efficiency of the product has been rigorously tested to meet internationally accepted water purification standards.

Water-borne disease is the single greatest threat to global health, with diarrhoea, jaundice, typhoid, cholera, polio, and gastroenteritis spread by contaminated water. According to a 2007 United Nations report, half of the world's hospital beds are occupied by patients suffering from water-borne diseases. In India, such diseases cause more than 1.5 times the deaths caused by Aids and double the deaths caused by road accidents.

Built around a bulb-like water purifier made of natural elements like rice husk ash impregnated with nano-silver particles, Tata Swach is convenient to use. It produces clean and safe water without using electric power or running water, which is often not available in rural areas. The cartridge bulb is packed with a purification medium which has the capability to kill bacteria and disease-causing organisms. It can purify up to 3000 litres of water after which the cartridge stops water flow. The water purifier gives the user enough lead time for cartridge replacement. Fourteen patents have been filed for the technology and product.

Commenting on the launch, R Gopalakrishnan, vice chairman, Tata Chemicals, said, "Safe drinking water is a basic human right. Tata Swach combines technology, performance, convenience and above all affordability to serve this basic human right of millions of consumers. The company has made affordability an important part of its innovation efforts. Tata Swach can play its part in the national efforts to reduce water-borne diseases."

S Ramadorai, vice chairman, TCS, said: "It was the pressing need of people trapped by the effects of natural disasters such as the Tsunami that saw the deployment of one of the earliest versions of this product. A key part was the insight that a natural material like rice husk can be processed to significantly reduce water-borne germs and odours when impure water is passed through it. At TCS, we are enormously proud to have played our part in originating this technology which TCL has made into a consumer-friendly offering."

Speaking on the superior technology used in developing Tata Swach, Murali Sastry, chief scientific officer, Innovation Center and one of the topmost nano-scientists in the world said, "It is an enormous privilege to be a part of the development team on a project which has the potential of positively impacting the lives of millions of people globally."

R Mukundan, managing director, Tata Chemicals, said, "With the launch of Tata Swach, we are taking a small step towards fulfilling our Chairman's vision of making safe drinking water available for all at an affordable cost. Just as Tata Chemicals dedicated itself to the eradication of goitre with Tata Salt, so with the launch of this product we are committing ourselves to work towards wiping out the curse of water-borne diseases."

####

About Tata Group
Tata companies operate in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. They are, by and large, based in India and have significant international operations. The total revenue of Tata companies, taken together, was $70.8 billion (around Rs325,334 crore) in 2008-09, with 64.7 per cent of this coming from business outside India, and they employ around 357,000 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.

For more information, please click here

Contacts:
Tata Sons
Christabelle Noronha, senior vice president (Group corporate affairs and media)
Bombay House
24 Homi Mody Street
Mumbai 400 001
India
Phone: +91 (22) 6665 8282

Copyright © Tata Group

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Scientists join forces to reveal the mass and shape of single molecules April 27th, 2015

The 16th Trends in Nanotechnology International Conference (TNT 2015) unveils 25 Keynote Speakers: Call for abstracts open April 27th, 2015

Graphenea celebrates fifth anniversary April 27th, 2015

Sensor Designed in Iran Able to Remove Formaldehyde Gas from Environment April 27th, 2015

Announcements

Scientists join forces to reveal the mass and shape of single molecules April 27th, 2015

The 16th Trends in Nanotechnology International Conference (TNT 2015) unveils 25 Keynote Speakers: Call for abstracts open April 27th, 2015

Graphenea celebrates fifth anniversary April 27th, 2015

Sensor Designed in Iran Able to Remove Formaldehyde Gas from Environment April 27th, 2015

Patents/IP/Tech Transfer/Licensing

Long Island Capital Alliance Announces Participants for Brookhaven National Laboratory Technology Transfer Capital Forum on May 8: Keynote Speaker Dr. Doon Gibbs, Director of Brookhaven National Laboratory April 16th, 2015

MIT sensor detects spoiled meat: Tiny device could be incorporated into 'smart packaging' to improve food safety April 15th, 2015

Heat-Converting Material Patents Licensed April 8th, 2015

From tobacco to cyberwood March 31st, 2015

Environment

Nanoparticles Used to Improve Mechanical, Thermal Properties of Cellulose Fibers April 23rd, 2015

Young NTU Singapore spin-off clinches S$4.3 million joint venture with Chinese commercial giant March 23rd, 2015

New processing technology converts packing peanuts to battery components March 22nd, 2015

EU Funded PCATDES Project has completed its half-period with success March 19th, 2015

Water

Quantum model reveals surface structure of water: National Physical Laboratory, IBM and Edinburgh University have used a new quantum model to reveal the molecular structure of water's liquid surface April 20th, 2015

Dais Analytic Corporation Appoints Eliza Wang to Board of Directors: Company's Newest Director Brings Expertise in Commercial and Legal Matters Both in the United States and China; Joins on the Heels of Successful Business Development Trade Mission to China April 18th, 2015

Iranian Scientists Produce Magnetic Recyclable Photocatalyst to Purify Polluted Water April 8th, 2015

Water makes wires even more nano: Rice University lab extends meniscus-mask process to make sub-10 nanometer paths April 6th, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project