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Home > Press > TAPPI Names Marketing Staff to Support Integrated Outreach Strategy

Abstract:
Simona Marcellus assumes Director of Marketing position and Lisa Hightower takes on new role as Operations Manager for TAPPI PRESS

TAPPI Names Marketing Staff to Support Integrated Outreach Strategy

Norcross, GA | Posted on July 10th, 2009

TAPPI is pleased to announce its appointment of Simona Marcellus as Director of Marketing. Simona will direct the development of an integrated marketing strategy for TAPPI products, creating unified outreach programs for membership, events and publications. She will also focus on broadening awareness of TAPPI's involvement in expanding markets such as bioenergy, nanotechnology and nonwovens, while tailoring TAPPI offerings to meet the changing needs of its current and prospective members.

Simona has been with TAPPI for almost eight years, during which she has worked in the marketing department and with TAPPI PRESS. As Marketing Director, she brings a new perspective to TAPPI's marketing initiatives based on her prior experience with a large consumer products corporation and a software development company. In those positions, Simona developed a variety of skills, including interactive marketing, creative development, branding, strategy development and project management. She holds a B.A. in Business Administration/Marketing and an M.B.A.

TAPPI also appoints Lisa Hightower to the role of TAPPI PRESS Operations Manager. Lisa has over 18 years of experience with TAPPI, working closely with Membership, TAPPI Journal, e-publications and TAPPI PRESS. Her extensive knowledge in TAPPI operations will provide valuable support to improving the efficiency and facilitating continued growth of TAPPI PRESS.

TAPPI is the leading association for the worldwide pulp, paper, packaging and converting industries and publisher of Paper360°. Through information exchange, events, trusted content, and networking opportunities, TAPPI helps members elevate their performance by providing solutions that lead to better, faster, and more cost-effective ways of doing business

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For more information, please click here

Contacts:
Rich Lapin
Marketing Manager
TAPPI
770-209-7290

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