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March 26th, 2009
A Carlsbad-based company is behind the technology that is really in its infancy, but with the help of an ultra-violet light, its future is bright.
From handbags to hundreds, watches to wedges, counterfeiting was a $287 billion business in the U.S. last year.
Joe Beechem is literally shedding light on a new way to curb counterfeiting. The company he works for, San Diego-based Life Technologies, has figured out a way to take tiny molecules - called quantum dots - arrange them in unique ways and place them on everyday goods.
"When we put these small non-materials together they're basically invisible to your eyes until you put a particular kind of light on them. And then they shine off light you can see and have a very unique signature you can look at with your eyes," Beechem explained.
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