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February 17th, 2008
"The solar industry today is like the late 1970s when mainframe computers dominated, and then Steve Jobs and I.B.M. came out with personal computers," says R. Martin Roscheisen, the chief executive of Nanosolar, a solar company in San Jose, Calif.
Nanosolar shipped its first "thin film" solar panels in December, and the company says it ultimately wants to produce panels that are both more efficient in converting sunlight into electricity and less expensive than today's versions. Dramatic improvements in computer chips over many years turned the PC and the cellphone into powerful, inexpensive appliances — and the foundation of giant industries. Solar enterprises are hoping for the same outcome.
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