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December 8th, 2007
Innovation is in the supplement market driving seat
Another vital piece of legislation for the industry is the setting of maximum levels for vitamins and minerals across the bloc. The exact method for how this will be done is still being hammered out, but groups fear a restrictive lower level will be the death knell for high dose supplements.
Tallon suggests the constant threat of low maximum levels being imposed can be mitigated by new and novel ways to enhance bioavailability, which he says are going to become big business and nanotechnology "may just be the answer".
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