Home > News > Role of nanotechnology in brand protection
September 12th, 2007
Role of nanotechnology in brand protection
Despite its high cost, new nanoscale developments can provide covert authentication and track-and-trace features for consumer packaged goods.
The key to designing a good brand-protection technology is to make it easy for brand owners and their investigators to identify genuine goods, while making it very difficult for counterfeiters and crooks to know how that is being done. Nanotechnology can provide such a solution. Using nanotechnology, companies can now apply covert information, such as batch information, directly onto products and packaging. They can, for example, encrypt nanoscale codes onto pharmaceutical pills for tracking and tracing. They can also create nano bar codes, which are invisible bar codes that are technologically complex but can be used to easily authenticate products and packaging. Many more significant advances in nanotechnology are on the way, and the possibilities are almost endless.
Law enforcement/Anti-Counterfeiting/Security/Loss prevention
Superconducting circuits, simplified: New circuit design could unlock the power of experimental superconducting computer chips October 18th, 2014
IRLYNX and CEA-Leti to Streamline New CMOS-based Infrared Sensing Modules Dedicated to Human-activities Characterization October 15th, 2014
Nanoparticles give up forensic secrets October 2nd, 2014
Light detector to revolutionise night vision technology September 8th, 2014
Nano Ruffles in Brain Matter: Freiburg researchers decipher the role of nanostructures around brain cells in central nervous system function October 31st, 2014
'Nanomotor lithography' answers call for affordable, simpler device manufacturing October 31st, 2014
Device invented at Johns Hopkins provides up-close look at cancer on the move: Microscopic view of metastasis could give insight about how to keep cancer in check October 31st, 2014
Production of Biocompatible Polymers in Iran October 30th, 2014