Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > News > Role of nanotechnology in brand protection

September 12th, 2007

Role of nanotechnology in brand protection

Abstract:
Despite its high cost, new nanoscale developments can provide covert authentication and track-and-trace features for consumer packaged goods.

The key to designing a good brand-protection technology is to make it easy for brand owners and their investigators to identify genuine goods, while making it very difficult for counterfeiters and crooks to know how that is being done. Nanotechnology can provide such a solution. Using nanotechnology, companies can now apply covert information, such as batch information, directly onto products and packaging. They can, for example, encrypt nanoscale codes onto pharmaceutical pills for tracking and tracing. They can also create nano bar codes, which are invisible bar codes that are technologically complex but can be used to easily authenticate products and packaging. Many more significant advances in nanotechnology are on the way, and the possibilities are almost endless.

Source:
convertingmagazine.com

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

Law enforcement/Anti-Counterfeiting/Security/Loss prevention

Leti Announces Backside Shield that Protects Microchips from Physical Attacks March 8th, 2017

NUS engineers develop low-cost, flexible terahertz radiation source for fast, non-invasive screening: Novel invention presents promising applications in spectroscopy, safety surveillance, cancer diagnosis, imaging and communication February 1st, 2017

Strength of hair inspires new materials for body armor January 18th, 2017

Dressing a metal in various colors: DGIST research developed a technology to coat metal with several nanometers of semiconducting materials January 17th, 2017

Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers

Laser activated gold pyramids could deliver drugs, DNA into cells without harm: Microstructures create temporary pores in cells March 27th, 2017

Researchers make flexible glass for tiny medical devices: Glass can bend over and over again on a nanoscale March 27th, 2017

Argon is not the 'dope' for metallic hydrogen March 24th, 2017

Promising results obtained with a new electrocatalyst that reduces the need for platinum: Researchers from Aalto University have succeeded in manufacturing electrocatalysts used for storing electric energy with one-hundredth of the amount of platinum that is usually needed March 24th, 2017

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project