Home > News > Role of nanotechnology in brand protection
September 12th, 2007
Role of nanotechnology in brand protection
Despite its high cost, new nanoscale developments can provide covert authentication and track-and-trace features for consumer packaged goods.
The key to designing a good brand-protection technology is to make it easy for brand owners and their investigators to identify genuine goods, while making it very difficult for counterfeiters and crooks to know how that is being done. Nanotechnology can provide such a solution. Using nanotechnology, companies can now apply covert information, such as batch information, directly onto products and packaging. They can, for example, encrypt nanoscale codes onto pharmaceutical pills for tracking and tracing. They can also create nano bar codes, which are invisible bar codes that are technologically complex but can be used to easily authenticate products and packaging. Many more significant advances in nanotechnology are on the way, and the possibilities are almost endless.
Law enforcement/Anti-Counterfeiting/Security/Loss prevention
Longhorn beetle inspires ink to fight counterfeiting November 5th, 2014
Better bomb-sniffing technology: University of Utah engineers develop material for better detectors November 4th, 2014
Superconducting circuits, simplified: New circuit design could unlock the power of experimental superconducting computer chips October 18th, 2014
IRLYNX and CEA-Leti to Streamline New CMOS-based Infrared Sensing Modules Dedicated to Human-activities Characterization October 15th, 2014
Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers
Iranian Experts Clean Uranium-Contaminated Water by Nano-Particles November 23rd, 2014
Novel Method Found for Connection of Metallic Alloys to Polymers November 23rd, 2014
NMTI announces breakthrough solutions for HAMR nanoantenna for next-generation ultra-high density magnetic storage November 21st, 2014
Nano Sorbents Able to Remove Pollutions Caused by Oil Derivatives November 20th, 2014