- About Us
- Career Center
- Nano-Social Network
- Nano Consulting
- My Account
September 12th, 2007
Role of nanotechnology in brand protection
Despite its high cost, new nanoscale developments can provide covert authentication and track-and-trace features for consumer packaged goods.
The key to designing a good brand-protection technology is to make it easy for brand owners and their investigators to identify genuine goods, while making it very difficult for counterfeiters and crooks to know how that is being done. Nanotechnology can provide such a solution. Using nanotechnology, companies can now apply covert information, such as batch information, directly onto products and packaging. They can, for example, encrypt nanoscale codes onto pharmaceutical pills for tracking and tracing. They can also create nano bar codes, which are invisible bar codes that are technologically complex but can be used to easily authenticate products and packaging. Many more significant advances in nanotechnology are on the way, and the possibilities are almost endless.
|Related News Press|
Law enforcement/Anti-Counterfeiting/Security/Loss prevention
Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers
UTSA study describes new minimally invasive device to treat cancer and other illnesses: Medicine diffusion capsule could locally treat multiple ailments and diseases over several weeks December 3rd, 2016
Quantum obstacle course changes material from superconductor to insulator December 1st, 2016