- About Us
- Nano-Social Network
- Nano Consulting
- My Account
September 12th, 2007
Role of nanotechnology in brand protection
Despite its high cost, new nanoscale developments can provide covert authentication and track-and-trace features for consumer packaged goods.
The key to designing a good brand-protection technology is to make it easy for brand owners and their investigators to identify genuine goods, while making it very difficult for counterfeiters and crooks to know how that is being done. Nanotechnology can provide such a solution. Using nanotechnology, companies can now apply covert information, such as batch information, directly onto products and packaging. They can, for example, encrypt nanoscale codes onto pharmaceutical pills for tracking and tracing. They can also create nano bar codes, which are invisible bar codes that are technologically complex but can be used to easily authenticate products and packaging. Many more significant advances in nanotechnology are on the way, and the possibilities are almost endless.
|Related News Press|
Law enforcement/Anti-Counterfeiting/Security/Loss prevention
NUS engineers develop low-cost, flexible terahertz radiation source for fast, non-invasive screening: Novel invention presents promising applications in spectroscopy, safety surveillance, cancer diagnosis, imaging and communication February 1st, 2017
Strength of hair inspires new materials for body armor January 18th, 2017
Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers
Argon is not the 'dope' for metallic hydrogen March 24th, 2017
Promising results obtained with a new electrocatalyst that reduces the need for platinum: Researchers from Aalto University have succeeded in manufacturing electrocatalysts used for storing electric energy with one-hundredth of the amount of platinum that is usually needed March 24th, 2017