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Home > Press > Imation Introduces Industry's First Water-Resistant, Inkjet Printable Blu-Ray Media

Abstract:
Imation Corp (NYSE:IMN), a worldwide leader in removable data storage media, today announced
the world's first inkjet printable and water-resistant Blu-ray media. Optimized for professional disc duplication, users can record high-definition video, gaming, data and other content on Imation Inkjet Printable BD-R Media with AquaGuard(TM) technology, then print water- and
smear-resistant graphics and text right on the disc's surface. The discs are compatible with Blu-ray disc players and recorders, including the Primera(R) Bravo XR-Blu Disc Publisher and the Bravo SE Blu, the world's first automated burn and print devices to support high-capacity Blu-ray
media. Imation Inkjet Printable Media with AquaGuard technology also is ideal for reliable business backup of high-capacity digital files.

Imation Introduces Industry's First Water-Resistant, Inkjet Printable Blu-Ray Media

OAKDALE, MN | Posted on February 21st, 2007

"Imation's Blu-ray media with AquaGuard technology is the perfect
disc," said James Milligan, General Manager, Commercial/OEM Division,
Imation Corp. "We've designed each side of the disc for professional use.
The data side features high capacity and scratch resistance. The inkjet
printable side allows for creation of custom, water-resistant printed
images and text. When used with Primera's industry-leading disc publishers,
users can quickly and easily create high-quality, cutting-edge Blu-ray disc
projects with ease."

Imation's Inkjet Printable BD-R discs with AquaGuard surface are ideal
for a variety of advanced applications such as the creation of
high-definition video recordings, game development for systems like
PlayStation(R) 3, and the post production of digital movies. Capable of
storing up to 25GB of digital files, the media's AquaGuard technology
offers a brilliant white, smear- and water-resistant inkjet printable disc
surface for professional disc prints. Featuring proprietary nanoparticle
technology, the AquaGuard coating grips and holds ink to lock designs in
place, unlike standard inkjet media that easily smears when exposed to
moisture. Additionally, Imation's innovative AquaGuard technology is a 2007
CES Innovations Design and Engineering Awards Honoree.

"Adding Imation's AquaGuard surface to Blu-ray disc media is a
technology breakthrough," said Mark Strobel, Vice President, Sales and
Marketing, Primera Technology. "Users who have been quick to adopt Blu-ray
technology know that the media is ideal for a variety of high-capacity
applications. A water- resistant, inkjet printable surface for the discs
ensures that media produced with Primera's Bravo XR-Blu and Bravo SE Blu
Disc Publishers will continue to have a high-quality, professional
appearance even when exposed to the elements." Primera Technology, Inc. is
the world's leading manufacturer of automated disc publishing equipment.

Imation Inkjet Printable BD-R Media with AquaGuard technology is now
shipping to authorized Imation distributors for a manufacturer's suggested
retail price of $24.99 for a single disc with jewel case. Primera also
sells the media with its Blu-ray-enabled disc publishers.

####

About Imation
Imation Corp is the only company in the world solely focused on the
development, manufacture and supply of removable data storage products
spanning the four pillars of magnetic, optical, flash and removable hard
disk storage. With more than 50 years of data storage leadership beginning
with the development of the world's first computer tape, in 2006 Imation
proudly marked its tenth anniversary as an independent company. In addition
to the Imation brand, Imation Corp's global brand portfolio includes the
Memorex brand, one of the most widely recognized names in the consumer
electronics industry, famous for the slogan, "Is it live or is it
Memorex?(TM)" Additional information about Imation is available at
http://www.imation.com or by calling 1-888-466-3456.

Imation, the Imation logo, Memorex, the Memorex logo, AquaGuard and 'Is
it live or is it Memorex?' are trademarks of Imation Corp and its
subsidiaries. All other trademarks are property of their respective owners.

For more information, please click here

Contacts:
Mary Rawlings
Taylor of Imation Corp
+1-651-704-6796


Jamie Ernst of Brodeur for Imation Corp
+1-210-495-5757

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