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Home > Press > When Things Get Small

A humorous look into serious science

When Things Get Small

Posted on April 07, 2006

Production company Not Too Serious Labs lives up to its name with their latest production, When Things Get Small.

Covering - among other things - the science of magnetic nanodots (1) in the lab (2) of UCSD physicist Dr. Ivan Schuller (who is himself a wacky fellow) When Things Get Small asks - then answers - the question "What could a stadium-sized bowl of peanuts, a magic tennis ball, shrinking elephants, and a crazed hockey player possibly teach us about nanoscience?"

Entertaining and informative, in a "make me laugh but teach me something" way. When Things Get Small has been favorably compared to the Food Network's Good Eats program.

From UCTV's Press Kit:

When Things Get Small was funded by the National Science foundation, and produced by UCSD-TV in partnership with the California Institute for Telecommunications and Information Technology (Calit2) and UCSD Division of Physical Sciences.

UCTV is a 24-hour, non-commercial satellite channel that broadcasts the best in educational and enrichment programming form the campuses, national laboratories, and affiliated institutions of the University of California. UCTV delivers science, health and medicine, public affairs, humanities, and the arts to a general audience, as well as specialized programming for health care professionals and teachers. UCTV is available to over 16 million households nationwide via:

  • Direct Broadcast Satellite: Dish Network Channel 9412
  • Internet: Live webcast, "video-on-demand" archives, audio and video podcasts (
  • Cable TV: In California and across the country (

For more information visit the When Things Get Small website, where you can watch the program, download video podcast, watch a 'behind the scenes' video, and find out more about the program's creators.

(1) link
(2) link


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