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June 2nd, 2005
Bruce Richardson: In 15 years of attending AMR Research’s and other industry events, I’ve only heard one speaker mention nanotechnology, the science of using sub-microscopic materials or particles. Believe it or not, nanotech is a $10B market, with much of the growth coming from Japan and the United States. Last week, Motorola demonstrated its first nano-emissive display. It measures one-eighth of an inch. This could be part of the next 42-inch, sub-$1,000 televisions by 2007. Hitachi and a German university are teaming to use nanoscale latex spheres to build next-generation storage devices. Meanwhile, Bell Labs is reported to be developing fingerprint-sized phones and “nanograss” for longer lasting batteries.
It’s not just technology companies. A recent article in USA Today (June 1) talked about the role that nanotech is playing in paints, sunscreens, apparel, and even creating gem-quality diamonds. What effect will nanomaterials have on your next new product launch?
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