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Home > News > New Graphics and Technology Debut at SnowSports Show

January 28th, 2005

New Graphics and Technology Debut at SnowSports Show

Atomic Ski introduces the idea of modern day science to its newest line - the Atomic Izor. Geared toward the intermediate skier who likes to carve, the Izor model is comprised of nano-enhanced materials which can be up to 50 times stronger and lighter than steel. Nanotechnology allows for the same ski construction throughout each models, but depending on the molecular mix, the flex and torsion of each ski is regulated for different performance characteristics. "Simply put, Nanoframe skis perform better and last longer," commented Matt Miller, vice president of marketing for Atomic Ski. "No wonder the next big thing in skiing is small." (mid-way down the article)


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