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June 4th, 2004
Apparel retailers, manufacturers chase after hassle-free apparel
Stain-resistant and wrinkle-free shirts, pioneered by companies like Levi Strauss & Co.'s Dockers brand and Liz Claiborne Inc., are being marketed by a growing number of retailers ranging from mass-market chains like Wal-Mart Stores Inc. to upscale merchants such as Paul Stuart. The trend was made possible by new fabric technology from companies such as Greensboro, N.C.-based Nano-Tex LLC, whose customers include Eddie Bauer, Gap, Old Navy and Perry Ellis.
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