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March 2nd, 2004
The small print: book publishers are following the nano buzz
The day after Hewlett-Packard's "n is for nanotechnology" television commercial ran during the U.S. Open tennis tournament in September 2003, Fred Filler's phone started ringing. The marketing manager with book publisher Wiley & Sons Inc., had long been telling colleagues that nanotechnology was a subject they'd be hearing more about. Today, Wiley is one of several publishers with a growing focus on small tech titles.
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