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Home > News > Coatings company wants consumers to look for the u-right label

January 29th, 2004

Coatings company wants consumers to look for the u-right label

Raymond Chui, deputy CEO of U-Right International Holdings Ltd., wants consumers to think of Texcote when they think of water- or stain-repellent fabrics – the same way that soda refers to Coca-Cola. But U-Right might have to settle for being Pepsi. The garment industry is one of the first consumer markets in which nanotechnology has really taken off, and the battle for shares already seems to be taking a page from the cola wars – where similar products depend on branding to increase sales.


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