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October 3rd, 2003
Stain-resistant pants are so ‘last week’
One of the hottest trends in the fashion industry today is invisible to the naked eye. Nanoscale enhancements to classic materials like cotton and novel nanoengineering of synthetic fibers are leading to the high-tech couture of tomorrow. Last year, nano was the new black. Business casual clothes brought nano to the masses through hangtags emblazoned with terms most people haven’t seen since high school chemistry.
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