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Home > Nanotechnology Columns > Penman PR

Penman PR

December 8th, 2010
The Cost of Educating Nanotechnologists
Patti D. Hill
CEO / Founder, Penman PR, Inc.

The United States is experiencing rapid growth in nanotechnology activity, and is facing serious workforce challenges in this arena. With the U.S. economy and global competitiveness relying on higher education institutions to produce a STEM educated workforce, it's critical that the cost of education not impede our status as a global contender. Read the Whole Article


December 29th, 2009
Nano is Not a Four-Letter Word
Patti D. Hill
CEO / Founder, Penman PR, Inc.

With nanotechnology's burgeoning reputation, companies jumped on the bandwagon by tagging their non-nanotechnology products and services with a "nano" name. When infatuation turned to fear and the public cooled on nanotechnology, nanotech companies retracted the nano brand. True nanotech companies now have the added complexity of how, when, and where they associate their products with nanotechnology. Read the Whole Article


October 14th, 2009
Rebuilding the Rust Belt with Material Sciences
Patti D. Hill
CEO / Founder, Penman PR, Inc.

Past economic activity in the Rust Belt formed a significant part of America's industrial economy. When globalization threatened that economy, the region suffered without hopes for recovery until the proliferation of material sciences. Nanotechnology is credited for driving growth, workforce development and prosperity back into America's most economically depressed areas. Read the Whole Article


August 11th, 2009
Educating Society on Nanotechnology
Patti D. Hill
CEO / Founder, Penman PR, Inc.

A question that continues to plague industry, government, civic groups and scientists is when or whether the general public will buy-in to nanotechnology. What will it take and whose responsibility is it to convince society that nanotechnology is worthy of deeper consideration. The answer is anything but crystal clear. Read the Whole Article


April 1st, 2009
Nanotechnology in the new regulatory environment
Laura Wright
Vice President, CameronWeeks Public Relations

Greg King, COO of nanoTox, Inc., talks about what the new nanotech regulations here and overseas might look like, how they might affect the industry's future and what nano companies might expect to face in the coming years. Read the Whole Article


January 14th, 2009
Issues and Strategies for Marketing "Nano Inside"
Patti D. Hill
CEO / Founder, Penman PR, Inc.

Nanotechnology-based products that address large consumer markets are increasingly being launched. Management at companies making and selling such products must decide how to market those products. In particular, companies must decide whether their marketing campaigns should emphasize the nanoscale components or materials inside of the products. In this article, the issues associated with a "nano inside" marketing campaign are analyzed. Read the Whole Article


December 10th, 2008
Nanodemographics: Crisis and Opportunity
Laura Wright
Vice President, CameronWeeks Public Relations

If most adults in the US don't understand what nanotechnology is, how will they greet the new products and processes being developed? And what can nano companies do to protect their investments? Read the Whole Article


October 6th, 2008
Investing in risk assessment
Laura Wright
Vice President, CameronWeeks Public Relations

Nanotech companies investing in risk assessment in the early product development stages stand to reap higher returns. Read the Whole Article


September 5th, 2008
When Nanotechnology Needs Crisis Communication
Patti D. Hill
CEO / Founder, Penman PR, Inc.

As the field of nanotechnology continues into unchartered waters, there's a higher tendency for real or perceived threats to safety, health, or environment. A crisis communication plan will offer strategic and immediate guidance in dealing with critical situations. Read the Whole Article


July 31st, 2008
Water for Poor
Patti D. Hill
CEO / Founder, Penman PR, Inc.

As water resources continue to be depleted, access to clean water and sanitation in developing countries remains a high priority. Scientists and nanotechnologists are rising to the challenge of making water remediation more efficient and cost effective. But is science enough? Will the poor receive the benefit of the technologies that have the capabilities of changing their world? Read the Whole Article


March 17th, 2008
Growing Nanotechnologists
Patti D. Hill
CEO / Founder, Penman PR, Inc.

Without quick action, US nanotech-based companies may face challenges in sustaining a well qualified workforce equipped to continue the transformative innovations already under way. The directions and priorities that we choose for our education systems will impact not only every aspect of our children's lives, but will also determine the future strength and prosperity of our country. Read the Whole Article


January 17th, 2008
Marketing Nanotechnology Products to Consumers - Why will they buy?
Patti D. Hill
CEO / Founder, Penman PR, Inc.

Nanotechnology-based or enhanced products are entering the marketplace, but consumers don't seem to notice or care. It seems nanotechnology innovations are created on behalf of the technology and not for the intended audiences. In order for these products to make a difference in our lives, the meaning and benefit of purchasing and using nanotechnology products must cut through today's noisy clutter to reach the general public in a profound way. Read the Whole Article


October 3rd, 2007
Marvelous Marvin, the self-driving SUV
Patti D. Hill
CEO / Founder, Penman PR, Inc.

Austin Robot Technology (ART) is an autonomous SUV robot team that is fine-tuning a vehicle capable of driving itself in preparation for the DARPA Urban Challenge in November 2007.

ART's elite team of technologists offers the only Texas entry with a Grand Challenge-tested vehicle. Their Isuzu VehiCross SUV, dubbed "Marvin," was the subject of a course in the department of Computer Science at the University of Texas at Austin, which is a team co-sponsor. Read the Whole Article


April 4th, 2007
The Role of PR for Technology
Patti D. Hill
CEO / Founder, Penman PR, Inc.

Public relations is a critical component of a company's successful technology implementation, involving communicating on an ongoing basis with the range of stakeholders.
Read the Whole Article

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