Do you plan on being in business in fifty years? In twenty? In ten? In five?

Continued and predictable advances in nanotechnology will likely inundate us with disruptive technologies (1), which will change the way you must do business, the products you create, how you create them, and the partnerships you form.

"The Next Big Thing Is Really Small" is well documented and researched, and a must-read for anyone who uses an acronym in their business title. Be it CEO, CIO, or CTO, run out and buy a copy immediately, read it several times, and get busy implementing the ideas.

I just finished reading Jack Uldrich and Deb Newberry's outstanding new book "The Next Big Thing Is Really Small: How Nanotechnology Will Change The Future Of Your Business", and I highly recommend it.

Meant for the nano-novice, and business and industry leaders, it is an exceptional overview for those who wish to understand how disruptive and enabling technologies may change virtually every aspect of our lives -- expecially how we do business. As is the case with Douglas Mulhall's Our Molecular Future, along the way you will learn about how nanoscale technologies may enhance our lives and our health, and significantly change the world we live in.

Very well researched, with insights into many businesses, their products, and the ways they have adapted to changing technology.

The logical successor to: The Investor's Guide to Nanotechnology and Micromachines

Rating:   Order it now - read it soon - and get busy!

Rocky Rawstern
Editor Nanotechnology Now

Click here to buy:
The Next Big Thing Is Really Small: How Nanotechnology Will Change the Future of Your Business

(1) Disruptive Technology: Technology that is significantly cheaper than current, or is much higher performing, or has greater functionality, and is frequently more convenient to use. Will revolutionize worldwide markets by superseding existing technologies. "Paradigm shifting" is a well-worn connotation. Although the term may sound negative to some, it is in fact neutral. It is only negative to organizations that are unprepared for change, and fail to adapt, only to fall behind, and ultimately disappear. The results are not just evolutionary, they are revolutionary.

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