Nanotechnology Now

Our NanoNews Digest Sponsors





Heifer International

Wikipedia Affiliate Button


android tablet pc

Home > Press > Technology and Fashion industries need to come together for future of wearable tech: Beecham Research calls for convergence of aesthetics and technology in new video published today: Wearable Technology: Towards Function with Style

Abstract:
It's time to bring together fashion designers and stylists with engineers and nanotechnologists if devices such as smart glasses and smart watches are to become objects of desire for the mass market, says Beecham Research. While technology solves problems and enhances our lives, it is aesthetics and brands that create emotions to make objects desirable, explains Saverio Romeo, Principal Analyst at Beecham Research. Beecham recently published a report on the future of wearable technology and is an official research partner for The Wearable Technology Show in London next March www.wearabletechnologyshow.net.

Wearable Technology: Towards Function With Style from Beecham Clips on Vimeo.



In a new video published today: Wearable Technology: Towards Function with Style, Beecham's Romeo calls for new partnerships between the technology and fashion industries to drive a new era of wearable devices that will shape our lives and become the interface between us and our environments.

Technology and Fashion industries need to come together for future of wearable tech: Beecham Research calls for convergence of aesthetics and technology in new video published today: Wearable Technology: Towards Function with Style

London, UK | Posted on December 4th, 2013

"Wearable devices, implanted objects and body extensions have been part of science fiction for years; but technology has now caught up with a new generation of user interfaces, smart materials, low-energy sensors and ubiquitous connectivity that make these visions a reality," says Romeo. "But we are at a tipping point and unless there is a serious morphing of technology and aesthetics, we will not be able to harness the full potential of these innovations."

As well as smart watches and glasses, Beecham Research predicts that wearable tech will find its way into a wide range of applications across seven key sectors: safety and security, medical, wellness, sport and fitness, lifestyle computing, communications and glamour. It will also change how we view, select and purchase fashion items by creating a new consumption experience where wearable devices will play a critical role. "It's time for the fashion industry to embrace technology and for tech companies to realise that they can't do it on their own and recognise the power and influence of major fashion brands," says Claire Duke-Woolley, Fashion Technology Analyst at Beecham Research "This is the age for wearable devices - but only if these two worlds come together."

Claire Duke-Woolley from Beecham will be speaking at the Wearable Futures Conference on the 11th of December in London www.wearablefutures.co/. Beecham Research is also in partnership with Wearable Technologies AG www.wearable-technologies.com/.

####

About Beecham Research
Beecham Research is a leading technology market research, analysis and consulting firm based in Cambridge, UK with offices in North America and mainland Europe. The company is the only global consulting and research firm focused solely on the worldwide and rapidly growing M2M (machine-to-machine) market along with the Internet of Things, Embedded Mobile and Wearable Technology. Beecham has specialised in these areas since 2001.

For more information, please click here

Contacts:
Allie Andrews
PRPR
+44 (0)1442 245030


Issued by:

Peter Rennison
and Allie Andrews
PRPR
Tel + 44 (0)1442 245030

Copyright © Beecham Research

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

MRI, on a molecular scale: Researchers develop system that could one day peer into the atomic structure of individual molecules April 20th, 2014

Iranian Researchers Present New Model to Strengthen Superconductivity at Higher Temperatures April 19th, 2014

Iranian Researchers Produce New Anti-Cancer Drug from Turmeric April 19th, 2014

Innovative strategy to facilitate organ repair April 18th, 2014

Videos/Movies

Tiny particles could help verify goods: Chemical engineers hope smartphone-readable microparticles could crack down on counterfeiting April 15th, 2014

Biologists Develop Nanosensors to Visualize Movements and Distribution of Plant Stress Hormone April 15th, 2014

Director Wally Pfister joins UC Berkeley neuroengineers to discuss the science behind ‘Transcendence’ April 7th, 2014

KEEP CALM and PUBLISH PAPERS – a new video blog with graphic tutorials to scientific publishing April 7th, 2014

Sensors

Iranian Researchers Present New Model to Strengthen Superconductivity at Higher Temperatures April 19th, 2014

Transparent Conductive Films and Sensors Are Hot Segments in Printed Electronics: Start-ups in these fields show above-average momentum, while companies working on emissive displays such as OLED are fading, Lux Research says April 17th, 2014

Biologists Develop Nanosensors to Visualize Movements and Distribution of Plant Stress Hormone April 15th, 2014

LetiDays Grenoble to Present Multiple Perspectives on Development, Challenges and Markets for the IoT April 14th, 2014

Announcements

MRI, on a molecular scale: Researchers develop system that could one day peer into the atomic structure of individual molecules April 20th, 2014

Iranian Researchers Present New Model to Strengthen Superconductivity at Higher Temperatures April 19th, 2014

Iranian Researchers Produce New Anti-Cancer Drug from Turmeric April 19th, 2014

Innovative strategy to facilitate organ repair April 18th, 2014

Textiles/Clothing

Thinnest feasible membrane produced April 17th, 2014

Making clothes from sugar: IBN researchers have found a green and efficient method to produce nylon from sugar April 1st, 2014

FibeRio® to Present “Polyester Nanofibers for Oil and Fuel Filtration" at AFS Spring 2014 Conference March 19th, 2014

Fabrics Resistant to Growth of Microbes Produced in Iran March 17th, 2014

Events/Classes

INSCX™ exchange to present Exchange trade reporting mechanism for engineered nanomaterials (NMs) to UK regulation agencies, insurers and upstream/downstream users April 17th, 2014

'Life Redesigned: The Emergence of Synthetic Biology' Lecture at Brookhaven Lab on Wednesday, April 30: Biomedical Engineer James Collins to Speak for BSA Distinguished Lecture Series April 16th, 2014

ECHA Planning Workshop on Regulatory Challenges in the Risk Assessment of Nanomaterials April 16th, 2014

Engineers develop new materials for hydrogen storage April 15th, 2014

NanoNews-Digest
The latest news from around the world, FREE







  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More














ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2014 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE