Nanotechnology Now

Our NanoNews Digest Sponsors


Heifer International

Wikipedia Affiliate Button

Home > Press > Technology and Fashion industries need to come together for future of wearable tech: Beecham Research calls for convergence of aesthetics and technology in new video published today: Wearable Technology: Towards Function with Style

Abstract:
It's time to bring together fashion designers and stylists with engineers and nanotechnologists if devices such as smart glasses and smart watches are to become objects of desire for the mass market, says Beecham Research. While technology solves problems and enhances our lives, it is aesthetics and brands that create emotions to make objects desirable, explains Saverio Romeo, Principal Analyst at Beecham Research. Beecham recently published a report on the future of wearable technology and is an official research partner for The Wearable Technology Show in London next March www.wearabletechnologyshow.net.

Wearable Technology: Towards Function With Style from Beecham Clips on Vimeo.



In a new video published today: Wearable Technology: Towards Function with Style, Beecham's Romeo calls for new partnerships between the technology and fashion industries to drive a new era of wearable devices that will shape our lives and become the interface between us and our environments.

Technology and Fashion industries need to come together for future of wearable tech: Beecham Research calls for convergence of aesthetics and technology in new video published today: Wearable Technology: Towards Function with Style

London, UK | Posted on December 4th, 2013

"Wearable devices, implanted objects and body extensions have been part of science fiction for years; but technology has now caught up with a new generation of user interfaces, smart materials, low-energy sensors and ubiquitous connectivity that make these visions a reality," says Romeo. "But we are at a tipping point and unless there is a serious morphing of technology and aesthetics, we will not be able to harness the full potential of these innovations."

As well as smart watches and glasses, Beecham Research predicts that wearable tech will find its way into a wide range of applications across seven key sectors: safety and security, medical, wellness, sport and fitness, lifestyle computing, communications and glamour. It will also change how we view, select and purchase fashion items by creating a new consumption experience where wearable devices will play a critical role. "It's time for the fashion industry to embrace technology and for tech companies to realise that they can't do it on their own and recognise the power and influence of major fashion brands," says Claire Duke-Woolley, Fashion Technology Analyst at Beecham Research "This is the age for wearable devices - but only if these two worlds come together."

Claire Duke-Woolley from Beecham will be speaking at the Wearable Futures Conference on the 11th of December in London www.wearablefutures.co/. Beecham Research is also in partnership with Wearable Technologies AG www.wearable-technologies.com/.

####

About Beecham Research
Beecham Research is a leading technology market research, analysis and consulting firm based in Cambridge, UK with offices in North America and mainland Europe. The company is the only global consulting and research firm focused solely on the worldwide and rapidly growing M2M (machine-to-machine) market along with the Internet of Things, Embedded Mobile and Wearable Technology. Beecham has specialised in these areas since 2001.

For more information, please click here

Contacts:
Allie Andrews
PRPR
+44 (0)1442 245030


Issued by:

Peter Rennison
and Allie Andrews
PRPR
Tel + 44 (0)1442 245030

Copyright © Beecham Research

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Vortex laser offers hope for Moore's Law: The optics advancement may solve an approaching data bottleneck by helping to boost computing power and information transfer rates tenfold July 30th, 2016

New method for making green LEDs enhances their efficiency and brightness July 30th, 2016

Novel state of matter: Observation of a quantum spin liquid July 29th, 2016

A new type of quantum bits July 29th, 2016

Videos/Movies

New remote-controlled microrobots for medical operations July 23rd, 2016

Scientists glimpse inner workings of atomically thin transistors July 21st, 2016

Graphene photodetectors: Thinking outside the 2-D box July 21st, 2016

A 'bridge' of carbon between nerve tissues: A high-tech 'sponge' connects neurons in vitro (and is biocompatible in vivo) July 18th, 2016

Sensors

Ultrasensitive sensor using N-doped graphene July 26th, 2016

Integration of novel materials with silicon chips makes new 'smart' devices possible July 25th, 2016

Electron 'spin control' of levitated nanodiamonds could bring advances in sensors, quantum information processing July 20th, 2016

Easier, faster, cheaper: A full-filling approach to making nanotubes of consistent quality: Approach opens a straightforward route for engineering the properties of single-wall carbon nanotubes July 19th, 2016

Announcements

Vortex laser offers hope for Moore's Law: The optics advancement may solve an approaching data bottleneck by helping to boost computing power and information transfer rates tenfold July 30th, 2016

New method for making green LEDs enhances their efficiency and brightness July 30th, 2016

Novel state of matter: Observation of a quantum spin liquid July 29th, 2016

A new type of quantum bits July 29th, 2016

Textiles/Clothing

Weird, water-oozing material could help quench thirst: Nanorods' behavior first theorized 20 years ago, but not seen until now June 13th, 2016

Programmable materials find strength in molecular repetition May 23rd, 2016

The impact of anti-odor clothing on the environment March 31st, 2016

No more washing: Nano-enhanced textiles clean themselves with light: New technique to grow nanostructures that degrade organic matter when exposed to light March 23rd, 2016

Events/Classes

Nanometrics Announces Upcoming Investor Events July 20th, 2016

n-tech Research Announces August 3, 2016 Date for Smart Coatings Webinar July 18th, 2016

Instrumented Indentation Expert Addresses Trends with Industry Leaders: Leading nanoindentation expert hosts webinar discussing theory and practice of instrumented indentation July 14th, 2016

SUNY Poly Celebrates Its 10th Year Exhibiting at SEMICON West with Cutting Edge Developments in Integrated Photonics and Power Electronics July 8th, 2016

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







Car Brands
Buy website traffic