Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > Public Wants Labels for Food Nanotech – and They’re Willing to Pay for It

Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging.
Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging.

Abstract:
"Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling"

Authors: Jonathan Brown, University of Minnesota; Jennifer Kuzma, North Carolina State University

Published: Online Oct. 7 in Review of Policy Research

DOI: 10.1111/ropr.12035

Abstract: What people think about food nanotechnology (nanofood) is under-explored in the United States, especially outside of quantitative surveys. As such, we set out to examine public attitudes toward food nanotechnology in conversational, focus group settings in order to identify policy options for nanofood governance, and in particular, options for labeling. Through analysis of focus groups in six U.S. locations, we found that the vast majority of the participants wanted nanotechnology labels for all types of food products, and most were willing to pay a premium for labeling. Participants cited abilities to choose and avoid potential risk as the main purposes of nanofood labels. However, they recognized that labels alone do not provide much meaning and that information concerning food nanotechnology products needs to be sought and supplied beyond the label to enable informed choices. Additionally, willingness-to-use and risk-benefit perceptions varied according to the position and intended functions of the nanomaterials in food products.

Public Wants Labels for Food Nanotech – and They’re Willing to Pay for It

Raleigh, NC | Posted on October 28th, 2013

New research from North Carolina State University and the University of Minnesota finds that people in the United States want labels on food products that use nanotechnology - whether the nanotechnology is in the food or is used in food packaging. The research also shows that many people are willing to pay more for the labeling.

"We wanted to know whether people want nanotechnology in food to be labeled, and the vast majority of the participants in our study do," says Dr. Jennifer Kuzma, senior author of a paper on the research and Goodnight-Glaxo Wellcome Distinguished Professor of Public Administration at NC State. "Our study is the first research in the U.S. to take an in-depth, focus group approach to understanding the public perception of nanotechnology in foods."

The researchers convened six focus groups - three in Minnesota and three in North Carolina - and gave study participants some basic information about nanotechnology and its use in food products. Participants were then asked a series of questions addressing whether food nanotechnology should be labeled. Participants were also sent a follow-up survey within a week of their focus group meeting.

Study participants were particularly supportive of labeling for products in which nanotechnology had been added to the food itself, though they were also in favor of labeling products in which nanotechnology had only been incorporated into the food packaging.

However, the call for labeling does not indicate that people are necessarily opposed to the use of nanotechnology in food products. For example, many study participants indicated support for the use of nanotechnology to make food more nutritious or to give it a longer shelf life - but they still wanted those products to be labeled.

"People do have nuanced perspectives on this," Kuzma says. "They want labeling, but they also want access to reliable, research-based information about the risks associated with labeled products - such as a Food and Drug Administration website offering additional information about labeled products."

The researchers also found that about 60 percent of the study participants who responded to the follow-up survey were willing to pay an additional 5 to 25 percent of the product price for either nanotechnology-free products or for nanotechnology labeling.

####

For more information, please click here

Contacts:
Matt Shipman

919-515-6386

Dr. Jennifer Kuzma
919.515.2592

Copyright © North Carolina State University

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related Links

The paper, “Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling,” was published online Oct. 7 in Review of Policy Research. Lead author of the study is Jonathan Brown, a former graduate student at the University of Minnesota. The work was supported by National Science Foundation grant SES-0709056:

Related News Press

News and information

Color effects from transparent 3D printed nanostructures: New design tool automatically creates nanostructure 3D print templates for user-given colors Scientists present work at prestigious SIGGRAPH conference August 18th, 2018

Novel nanoparticle-based approach detects and treats oral plaque without drugs August 17th, 2018

UVA multidisciplinary engineering team designs technology for smart materials: The invention could lead to devices and manufactured goods, such as fabrics, that can dynamically regulate between thermally insulating and cooling August 17th, 2018

Smallest transistor worldwide switches current with a single atom in solid electrolyte: Milestone of energy efficiency in information technology -- Publication in Advanced Materials August 17th, 2018

Govt.-Legislation/Regulation/Funding/Policy

Color effects from transparent 3D printed nanostructures: New design tool automatically creates nanostructure 3D print templates for user-given colors Scientists present work at prestigious SIGGRAPH conference August 18th, 2018

UVA multidisciplinary engineering team designs technology for smart materials: The invention could lead to devices and manufactured goods, such as fabrics, that can dynamically regulate between thermally insulating and cooling August 17th, 2018

Scientists turn to the quantum realm to improve energy transportation August 17th, 2018

Research brief: UMN researchers use green gold to rapidly detect and identify harmful bacteria August 15th, 2018

Discoveries

Color effects from transparent 3D printed nanostructures: New design tool automatically creates nanostructure 3D print templates for user-given colors Scientists present work at prestigious SIGGRAPH conference August 18th, 2018

Novel nanoparticle-based approach detects and treats oral plaque without drugs August 17th, 2018

UVA multidisciplinary engineering team designs technology for smart materials: The invention could lead to devices and manufactured goods, such as fabrics, that can dynamically regulate between thermally insulating and cooling August 17th, 2018

Smallest transistor worldwide switches current with a single atom in solid electrolyte: Milestone of energy efficiency in information technology -- Publication in Advanced Materials August 17th, 2018

Announcements

Color effects from transparent 3D printed nanostructures: New design tool automatically creates nanostructure 3D print templates for user-given colors Scientists present work at prestigious SIGGRAPH conference August 18th, 2018

Novel nanoparticle-based approach detects and treats oral plaque without drugs August 17th, 2018

UVA multidisciplinary engineering team designs technology for smart materials: The invention could lead to devices and manufactured goods, such as fabrics, that can dynamically regulate between thermally insulating and cooling August 17th, 2018

Smallest transistor worldwide switches current with a single atom in solid electrolyte: Milestone of energy efficiency in information technology -- Publication in Advanced Materials August 17th, 2018

Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers

Color effects from transparent 3D printed nanostructures: New design tool automatically creates nanostructure 3D print templates for user-given colors Scientists present work at prestigious SIGGRAPH conference August 18th, 2018

Novel nanoparticle-based approach detects and treats oral plaque without drugs August 17th, 2018

UVA multidisciplinary engineering team designs technology for smart materials: The invention could lead to devices and manufactured goods, such as fabrics, that can dynamically regulate between thermally insulating and cooling August 17th, 2018

Smallest transistor worldwide switches current with a single atom in solid electrolyte: Milestone of energy efficiency in information technology -- Publication in Advanced Materials August 17th, 2018

Food/Agriculture/Supplements

Research brief: UMN researchers use green gold to rapidly detect and identify harmful bacteria August 15th, 2018

Changing the grocery game: Manufacturing process provides low-cost, sustainable option for food packaging June 26th, 2018

Nanomaterials could mean more algae outbreaks for wetlands, waterways: High tech metal particles may inadvertently take a toll on aquatic life June 26th, 2018

A nanotech sensor that turns molecular fingerprints into bar codes June 7th, 2018

Safety-Nanoparticles/Risk management

Nanoscience and the future of healthcare kick off first day of ACS national meeting in Boston: Presidential events highlight safety, diversity and groundbreaking research August 2nd, 2018

FEFU scientists reported on toxicity of carbon and silicon nanotubes and carbon nanofibers: Nanoparticles with a wide range of applying, including medicine, damage cells of microalgae Heterosigma akashivo badly. July 18th, 2018

Nanomaterials could mean more algae outbreaks for wetlands, waterways: High tech metal particles may inadvertently take a toll on aquatic life June 26th, 2018

NIOSH Releases New Nanotechnology Workplace Design Recommendations March 13th, 2018

Research partnerships

Color effects from transparent 3D printed nanostructures: New design tool automatically creates nanostructure 3D print templates for user-given colors Scientists present work at prestigious SIGGRAPH conference August 18th, 2018

UVA multidisciplinary engineering team designs technology for smart materials: The invention could lead to devices and manufactured goods, such as fabrics, that can dynamically regulate between thermally insulating and cooling August 17th, 2018

Breaking down the Wiedemann-Franz law: In a study exploring the coupling between heat and particle currents in a gas of strongly interacting atoms, physicists at ETH Zurich find puzzling behaviours August 10th, 2018

Yale-NUS scientist and collaborators solve open theoretical problem on electron interactions August 10th, 2018

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project