Nanotechnology Now







Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > Public Wants Labels for Food Nanotech – and They’re Willing to Pay for It

Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging.
Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging.

Abstract:
"Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling"

Authors: Jonathan Brown, University of Minnesota; Jennifer Kuzma, North Carolina State University

Published: Online Oct. 7 in Review of Policy Research

DOI: 10.1111/ropr.12035

Abstract: What people think about food nanotechnology (nanofood) is under-explored in the United States, especially outside of quantitative surveys. As such, we set out to examine public attitudes toward food nanotechnology in conversational, focus group settings in order to identify policy options for nanofood governance, and in particular, options for labeling. Through analysis of focus groups in six U.S. locations, we found that the vast majority of the participants wanted nanotechnology labels for all types of food products, and most were willing to pay a premium for labeling. Participants cited abilities to choose and avoid potential risk as the main purposes of nanofood labels. However, they recognized that labels alone do not provide much meaning and that information concerning food nanotechnology products needs to be sought and supplied beyond the label to enable informed choices. Additionally, willingness-to-use and risk-benefit perceptions varied according to the position and intended functions of the nanomaterials in food products.

Public Wants Labels for Food Nanotech – and They’re Willing to Pay for It

Raleigh, NC | Posted on October 28th, 2013

New research from North Carolina State University and the University of Minnesota finds that people in the United States want labels on food products that use nanotechnology - whether the nanotechnology is in the food or is used in food packaging. The research also shows that many people are willing to pay more for the labeling.

"We wanted to know whether people want nanotechnology in food to be labeled, and the vast majority of the participants in our study do," says Dr. Jennifer Kuzma, senior author of a paper on the research and Goodnight-Glaxo Wellcome Distinguished Professor of Public Administration at NC State. "Our study is the first research in the U.S. to take an in-depth, focus group approach to understanding the public perception of nanotechnology in foods."

The researchers convened six focus groups - three in Minnesota and three in North Carolina - and gave study participants some basic information about nanotechnology and its use in food products. Participants were then asked a series of questions addressing whether food nanotechnology should be labeled. Participants were also sent a follow-up survey within a week of their focus group meeting.

Study participants were particularly supportive of labeling for products in which nanotechnology had been added to the food itself, though they were also in favor of labeling products in which nanotechnology had only been incorporated into the food packaging.

However, the call for labeling does not indicate that people are necessarily opposed to the use of nanotechnology in food products. For example, many study participants indicated support for the use of nanotechnology to make food more nutritious or to give it a longer shelf life - but they still wanted those products to be labeled.

"People do have nuanced perspectives on this," Kuzma says. "They want labeling, but they also want access to reliable, research-based information about the risks associated with labeled products - such as a Food and Drug Administration website offering additional information about labeled products."

The researchers also found that about 60 percent of the study participants who responded to the follow-up survey were willing to pay an additional 5 to 25 percent of the product price for either nanotechnology-free products or for nanotechnology labeling.

####

For more information, please click here

Contacts:
Matt Shipman

919-515-6386

Dr. Jennifer Kuzma
919.515.2592

Copyright © North Carolina State University

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related Links

The paper, “Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling,” was published online Oct. 7 in Review of Policy Research. Lead author of the study is Jonathan Brown, a former graduate student at the University of Minnesota. The work was supported by National Science Foundation grant SES-0709056:

Related News Press

News and information

When mediated by superconductivity, light pushes matter million times more April 28th, 2015

Chemists strike nano-gold: 4 new atomic structures for gold nanoparticle clusters: Research builds upon work by Nobel Prize-winning team from Stanford University April 28th, 2015

More is less in novel electronic material: Adding electrons actually shrinks the system April 27th, 2015

Two-dimensional semiconductor comes clean April 27th, 2015

Govt.-Legislation/Regulation/Funding/Policy

Chemists strike nano-gold: 4 new atomic structures for gold nanoparticle clusters: Research builds upon work by Nobel Prize-winning team from Stanford University April 28th, 2015

International research team discovers new mechanism behind malaria progression: Findings provide a new avenue for research in malaria treatment April 27th, 2015

More is less in novel electronic material: Adding electrons actually shrinks the system April 27th, 2015

Two-dimensional semiconductor comes clean April 27th, 2015

Discoveries

When mediated by superconductivity, light pushes matter million times more April 28th, 2015

Chemists strike nano-gold: 4 new atomic structures for gold nanoparticle clusters: Research builds upon work by Nobel Prize-winning team from Stanford University April 28th, 2015

Scientists join forces to reveal the mass and shape of single molecules April 27th, 2015

Sensor Designed in Iran Able to Remove Formaldehyde Gas from Environment April 27th, 2015

Announcements

When mediated by superconductivity, light pushes matter million times more April 28th, 2015

Chemists strike nano-gold: 4 new atomic structures for gold nanoparticle clusters: Research builds upon work by Nobel Prize-winning team from Stanford University April 28th, 2015

Graphenea celebrates fifth anniversary April 27th, 2015

Sensor Designed in Iran Able to Remove Formaldehyde Gas from Environment April 27th, 2015

Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers

When mediated by superconductivity, light pushes matter million times more April 28th, 2015

Two-dimensional semiconductor comes clean April 27th, 2015

Scientists join forces to reveal the mass and shape of single molecules April 27th, 2015

Sensor Designed in Iran Able to Remove Formaldehyde Gas from Environment April 27th, 2015

Food/Agriculture/Supplements

Sensor Designed in Iran Able to Remove Formaldehyde Gas from Environment April 27th, 2015

Cacao Seed Extract Used in Production of Catalytic Nanoparticles April 27th, 2015

Ethylene Nanosorbent, a Novel Product to Decrease Agricultural Waste April 20th, 2015

Iranian Foodstuff, Agricultural Industries Welcome Nanotechnology Packaging Bags April 18th, 2015

Safety-Nanoparticles/Risk management

MIPT researchers put safety of magic anti-cancer bullet to test April 6th, 2015

NNI Publishes Workshop Report Assessing the Status of EHS Risk Science: Report examines progress three years after the release of the 2011 NNI EHS Research Strategy March 23rd, 2015

Are current water treatment methods sufficient to remove harmful engineered nanoparticle? March 10th, 2015

More study needed to clarify impact of cellulose nanocrystals on health: Few studies explore toxicity of cellulose nanocrystals March 10th, 2015

Research partnerships

When mediated by superconductivity, light pushes matter million times more April 28th, 2015

Chemists strike nano-gold: 4 new atomic structures for gold nanoparticle clusters: Research builds upon work by Nobel Prize-winning team from Stanford University April 28th, 2015

International research team discovers new mechanism behind malaria progression: Findings provide a new avenue for research in malaria treatment April 27th, 2015

More is less in novel electronic material: Adding electrons actually shrinks the system April 27th, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project