Nanotechnology Now

Our NanoNews Digest Sponsors

Heifer International

Wikipedia Affiliate Button

Home > Press > Public Wants Labels for Food Nanotech – and They’re Willing to Pay for It

Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging.
Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging.

Abstract:
"Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling"

Authors: Jonathan Brown, University of Minnesota; Jennifer Kuzma, North Carolina State University

Published: Online Oct. 7 in Review of Policy Research

DOI: 10.1111/ropr.12035

Abstract: What people think about food nanotechnology (nanofood) is under-explored in the United States, especially outside of quantitative surveys. As such, we set out to examine public attitudes toward food nanotechnology in conversational, focus group settings in order to identify policy options for nanofood governance, and in particular, options for labeling. Through analysis of focus groups in six U.S. locations, we found that the vast majority of the participants wanted nanotechnology labels for all types of food products, and most were willing to pay a premium for labeling. Participants cited abilities to choose and avoid potential risk as the main purposes of nanofood labels. However, they recognized that labels alone do not provide much meaning and that information concerning food nanotechnology products needs to be sought and supplied beyond the label to enable informed choices. Additionally, willingness-to-use and risk-benefit perceptions varied according to the position and intended functions of the nanomaterials in food products.

Public Wants Labels for Food Nanotech – and They’re Willing to Pay for It

Raleigh, NC | Posted on October 28th, 2013

New research from North Carolina State University and the University of Minnesota finds that people in the United States want labels on food products that use nanotechnology - whether the nanotechnology is in the food or is used in food packaging. The research also shows that many people are willing to pay more for the labeling.

"We wanted to know whether people want nanotechnology in food to be labeled, and the vast majority of the participants in our study do," says Dr. Jennifer Kuzma, senior author of a paper on the research and Goodnight-Glaxo Wellcome Distinguished Professor of Public Administration at NC State. "Our study is the first research in the U.S. to take an in-depth, focus group approach to understanding the public perception of nanotechnology in foods."

The researchers convened six focus groups - three in Minnesota and three in North Carolina - and gave study participants some basic information about nanotechnology and its use in food products. Participants were then asked a series of questions addressing whether food nanotechnology should be labeled. Participants were also sent a follow-up survey within a week of their focus group meeting.

Study participants were particularly supportive of labeling for products in which nanotechnology had been added to the food itself, though they were also in favor of labeling products in which nanotechnology had only been incorporated into the food packaging.

However, the call for labeling does not indicate that people are necessarily opposed to the use of nanotechnology in food products. For example, many study participants indicated support for the use of nanotechnology to make food more nutritious or to give it a longer shelf life - but they still wanted those products to be labeled.

"People do have nuanced perspectives on this," Kuzma says. "They want labeling, but they also want access to reliable, research-based information about the risks associated with labeled products - such as a Food and Drug Administration website offering additional information about labeled products."

The researchers also found that about 60 percent of the study participants who responded to the follow-up survey were willing to pay an additional 5 to 25 percent of the product price for either nanotechnology-free products or for nanotechnology labeling.

####

For more information, please click here

Contacts:
Matt Shipman

919-515-6386

Dr. Jennifer Kuzma
919.515.2592

Copyright © North Carolina State University

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related Links

The paper, “Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling,” was published online Oct. 7 in Review of Policy Research. Lead author of the study is Jonathan Brown, a former graduate student at the University of Minnesota. The work was supported by National Science Foundation grant SES-0709056:

Related News Press

News and information

Remote-control shoots laser at nano-gold to turn on cancer-killing immune cells April 20th, 2018

New qubit now works without breaks: A universal design for superconducting qubits has been created April 19th, 2018

Observing biological nanotransporters: Chemistry April 19th, 2018

Salt boosts creation of 2-D materials: Rice University scientists show how salt lowers reaction temperatures to make novel materials April 18th, 2018

Govt.-Legislation/Regulation/Funding/Policy

Remote-control shoots laser at nano-gold to turn on cancer-killing immune cells April 20th, 2018

Salt boosts creation of 2-D materials: Rice University scientists show how salt lowers reaction temperatures to make novel materials April 18th, 2018

Quantum shift shows itself in coupled light and matter: Rice University scientists corral, quantify subtle movement in condensed matter system April 16th, 2018

When superconductivity disappears in the core of a quantum tube: By replacing the electrons with ultra-cold atoms, a group of physicists has created a perfectly clean material, unveiling new states of matter at the quantum level April 16th, 2018

Discoveries

Remote-control shoots laser at nano-gold to turn on cancer-killing immune cells April 20th, 2018

New qubit now works without breaks: A universal design for superconducting qubits has been created April 19th, 2018

Observing biological nanotransporters: Chemistry April 19th, 2018

Salt boosts creation of 2-D materials: Rice University scientists show how salt lowers reaction temperatures to make novel materials April 18th, 2018

Announcements

Remote-control shoots laser at nano-gold to turn on cancer-killing immune cells April 20th, 2018

New qubit now works without breaks: A universal design for superconducting qubits has been created April 19th, 2018

Observing biological nanotransporters: Chemistry April 19th, 2018

Salt boosts creation of 2-D materials: Rice University scientists show how salt lowers reaction temperatures to make novel materials April 18th, 2018

Interviews/Book Reviews/Essays/Reports/Podcasts/Journals/White papers

Remote-control shoots laser at nano-gold to turn on cancer-killing immune cells April 20th, 2018

New qubit now works without breaks: A universal design for superconducting qubits has been created April 19th, 2018

Observing biological nanotransporters: Chemistry April 19th, 2018

Salt boosts creation of 2-D materials: Rice University scientists show how salt lowers reaction temperatures to make novel materials April 18th, 2018

Food/Agriculture/Supplements

HTA to Present European Strategy for Competitive Micro- and Nanotechnologies & Smart Systems: Special Event in Brussels on April 24 Gathers Research Institutes’ CEOs, European Commissioners and Key European Industrials April 17th, 2018

Twisting laser light offers the chance to probe the nano-scale: A new method to sensitively measure the structure of molecules has been demonstrated by twisting laser light and aiming it at miniscule gold gratings to separate out wavelengths: April 5th, 2018

Graphene on toast, anyone? Rice University scientists create patterned graphene onto food, paper, cloth, cardboard February 13th, 2018

Silk fibers could be high-tech ‘natural metamaterials’ January 31st, 2018

Safety-Nanoparticles/Risk management

NIOSH Releases New Nanotechnology Workplace Design Recommendations March 13th, 2018

How harmful are nano-copper and anti-fungal combinations in the waterways? October 27th, 2017

Do titanium dioxide particles from orthopedic implants disrupt bone repair? September 16th, 2017

Tests show no nanotubes released during utilisation of nanoaugmented materials June 9th, 2017

Research partnerships

New qubit now works without breaks: A universal design for superconducting qubits has been created April 19th, 2018

Salt boosts creation of 2-D materials: Rice University scientists show how salt lowers reaction temperatures to make novel materials April 18th, 2018

Psst! A whispering gallery for light boosts solar cells April 14th, 2018

Artificial intelligence accelerates discovery of metallic glass: Machine learning algorithms pinpoint new materials 200 times faster than previously possible April 13th, 2018

NanoNews-Digest
The latest news from around the world, FREE



  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More











ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project