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Home > Press > Panasonic enters the water purifier segment in India with Blue!

Panasonic, the global leader in innovation and technology, today, launched its range of water purifiers equipped with advanced features to provide clean and healthy drinking water to Indian families.

Panasonic enters the water purifier segment in India with Blue!

India | Posted on September 28th, 2012

• Eyeing 10% market share in the electric water purifier category by 2015 in India

• Also launches its new range NanoeTM Air Purifiers for the 1st time in India

Panasonic, the global leader in innovation and technology, today, launched its range of water purifiers equipped with advanced features to provide clean and healthy drinking water to Indian families. In addition to Panasonic BLUE water purifiers which are customized and developed especially to suit the Indian environment keeping in mind the different levels of hardness and impurities, Panasonic also introduced its NanoeTM Air Purifiers. Aiming to address the water contamination and air pollution in India, with this launch Panasonic reiterates its commitment towards its customers by understanding and catering to their specific needs through innovation in technology.

In India, the drinking water scenario is very intense with growing concern of water contamination. Understanding this need of the hour, Panasonic has introduced its range of water purifiers- ‘BLUE': a name that embodies pure water. Also Air- the most important element of life, which is unconsciously and continuously ingested, is affected with the soaring problem of pollution across the country. The polluted air thus becomes a cause for various problems like asthma, influenza virus, viral growth, sore throat and house dust. Panasonic air purifiers launched today, have a very unique nanoe function that can make safety, clean, and healthy air. As the demand for air purifiers in India is getting bigger, Panasonic's target is to promote the importance of Indoor Air Quality by NanoeTM technology more. This product line is more than just for air purification as it can even penetrate into fabrics and deodorize unpleasing smell embedded in clothes like tobacco odor etc. Being water in
nature, NanoeTM also hydrates skin to prevent dryness.

Speaking on the occasion Mr. Daizo Ito, President, Panasonic India said, "With this launch we are entering the water as well air purifier industry in India which is growing at a much faster rate, offering potential business growth opportunity for Panasonic in the Indian market. Panasonic water purifiers are India specific products with latest technology not just for convenience of our customers but also for healthier life and contribute towards building a greener and sustainable society. This launch brings us another step closer towards our vision of becoming the No.1 Green Innovation Company in the electronics industry by 2018."

Panasonic recently undertook an initiative to facilitate clean and safe drinking water for underserved section of the society by partnering with 50 city schools to install 200 water purifiers. The first installation event was graced by honorable Chief Minister of Delhi Smt. Sheila Dixit. Panasonic has been enthusiastically engaged in corporate citizenship activities to develop a sustainable society in line with its global policy.

Speaking about the launch Mr. Manish Sharma, Managing Director, Consumer Product Division, Panasonic India said, "Increasing awareness about health and primary concern about purity of water and hardness of water has triggered the demand for clean and safe drinking water. Keeping this in mind, we designed the stylish range of BLUE water purifiers for Indian homes which ensure pure and healthy drinking water irrespective of the harsh water conditions in different regions. Also, backed by superior technology and the 50 years long standing history for air purifiers in Japan, we are confident of building this category with our new range of NanoeTM Air Purifiers in India. He further added, "Being a new entrant in this segment, our strategy is to establish a robust after sales infrastructure as this category requires frequent customer interaction and after sales service. We are currently looking at consolidating operations in metro cities initially and getting close to our customers

The water purifier models available fall in 3 different categories:
• UV category with pure UV purifier model priced at Rs. 7,990

• "Advanced ECO RO" category with RO+UV purifier models priced at Rs. 16,990

• Top of the line, "Alkaline Ionizer" model which is the new category is priced at Rs. 25,490

The 4 new models of air purifiers launched in India are:

• The Entry Model Nanoe Air Purifier is priced at Rs.19,995

• Nanoe Air Purifier with Humidier is priced at Rs.25,995

• Middle Model Nanoe Econavi Air Purifier is priced at Rs.31,995

• Top Model Nanoe Econavi Air Purifier with Humidier is priced Rs.47, 995

Panasonic BLUE water purifiers will be available in Delhi NCR initially and will be rolled out in Hyderabad, Chandigarh, Mumbai, Pune, Bangalore and Chennai starting next month. The air purifiers will be available in Delhi, Mumbai, Bangalore, Hyderabad and Chennai from 15th October.

Panasonic Corporate Vision

Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people's lives and Green Business Innovation to bring forth innovation in our business styles.


About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012. For more information on the company and the Panasonic brand in India, please visit

About Panasonic Corporation

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. It aims to become the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018.The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at

For more information, please click here

Richa Sethi
Phone: +91-124-6770400

Copyright © Panasonic India

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