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May 29th, 2012

Nanotechnology Now an Unseen Success

Abstract:
To battle tough performance gear competitors like The North Face, Dick's Sporting Goods recently began harnessing nanotechnology. The Pittsburgh-based company coated jackets in its private-label, Koppen line with a water-repellant chemical called Aquapel, which attaches hydrophobic nano-sized whiskers to individual fibers.

Consumers want more juice for the squeeze, explains Shian-Li McGuire, a brand manager at Dick's Sporting Goods. Hard-core sports enthusiasts, she adds, are especially pushing fabric innovation. So last year, the company hired a fabric specialist, who searches for new ways to manipulate fabrics.

Source:
cnbc.com

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