Nanotechnology Now





Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > How to lower the barriers to nanotechnology transfer

Abstract:
A major challenge for nanobusiness is to find a unique selling proposition, out of a diverse range of possible applications. Potential investors need better understanding of nanotech-related business opportunities.

How to lower the barriers to nanotechnology transfer

Brussels, Belgium | Posted on March 9th, 2012

Researchers typically define nanotechnology research outputs as ‘platform' technologies with a diverse range of applications. Moreover, nanotechnology is often an enabling technology used to improve existing products rather than create entirely new products. The wide range of potential applications typically associated to nanotechnologies can bring forward remarkable business opportunities but it can also turn into risk if not properly understood and prioritized. Among researchers, there is still a widespread lack of market understanding and assessment of the real business benefits associated with each application.

On the other hand, investors' understanding of nanotechnology is at an early stage, compared to more established business sectors. Typically, investors are focused on the commercial potential of the end-product and little concerned about the underlying technology being "nano" or not. What they need is a clear assessment of market potential and control of the source and level of finance needed. They will be reluctant, if they don't understand very well the business opportunities that nanotechnology brings. Even more, some investors fear that the "nano promise" may be unjustified as it happened with the "dot com bubble". Investors need to be assured of nano's commercial potential and benefits.

A clear commercial focus is key to ensure investors' control of the source and level of finance needed: this is a key insight from the EC funded ProNano project analysis of barriers to the commercialization of nanotechnologies. ProNano has looked for new actions to reduce barriers and pro-actively develop routes to commercialisation from an early stage.

According to the ProNano advisors, the challenge for nano-businesses is to clearly set market priorities within the range of potential applications coming form nanotechological innovation: investors need market validation. Businesses should be able to identify their own ‘unique sales proposition'. The common denominator for problems concerning turning nanotechnology into a commercial venture is not the technology but the definition of a suitable business model able to attract investors. This problem is seriously underestimated. Through a clearly defined business model, which is coherently based on the strength of the technology itself as well as on the market value the technology may have, nanotechnological results may attract appropriate financing. As was the case with biomedical innovations, it will take time for researchers to break down the barriers and bring their nanotechnological innovations to the market. ProNano is helping the entrepreneur in developing a coherent finance raising strategy linked to market and customer prioritisation.

####

For more information, please click here

Contacts:
Elisabeth Schmid
Phone: + 39 02 700 25 71
Fax: + 39 02 700 25 40

Copyright © youris.com

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Superconductor could be realized in a broken Lorenz invariant theory July 7th, 2015

New technique enables magnetic patterns to be mapped in 3-D July 7th, 2015

Crystal structure and magnetism -- new insight into the fundamentals of solid state physics: HZB team decodes relationship between magnetic interactions and the distortions in crystal structure within a geometrically 'frustrated' spinel system July 7th, 2015

Down to the quantum dot: Jülich researchers develop ultrahigh-resolution 3-D microscopy technique for electric fields July 7th, 2015

VC/Funding/Angel financing/Loans/Leases/Crowdfunding

Tel Aviv/Tsinghua University project uses crowd computing to improve water filtration: The research, a product of the new TAU-Tsinghua XIN Center, was conducted by 150,000 volunteers at IBM's World Community Grid July 6th, 2015

Harris & Harris Group Portfolio Company, AgBiome, Announces Partnership to Accelerate the Discovery of Next Generation Insect-Resistant Crops July 1st, 2015

Chivalrous Knight Does Pro Bono June 27th, 2015

Exagan Raises €5.7 Million to Produce High-efficiency GaN-on-Silicon Power-switching Devices on 200mm Wafers: Leti-and-Soitec Spinout Focused on Becoming Leading European Source Of GaN Devices for Solar, Automotive, Telecoms and Infrastructure June 25th, 2015

Announcements

Superconductor could be realized in a broken Lorenz invariant theory July 7th, 2015

New technique enables magnetic patterns to be mapped in 3-D July 7th, 2015

Crystal structure and magnetism -- new insight into the fundamentals of solid state physics: HZB team decodes relationship between magnetic interactions and the distortions in crystal structure within a geometrically 'frustrated' spinel system July 7th, 2015

Down to the quantum dot: Jülich researchers develop ultrahigh-resolution 3-D microscopy technique for electric fields July 7th, 2015

Patents/IP/Tech Transfer/Licensing

GLOBALFOUNDRIES Completes Acquisition of IBM Microelectronics Business: Transaction adds differentiating technologies, world-class technologists, and intellectual property July 1st, 2015

NEI Announces the Issuance of Multiple Patents on Self-Healing & Superhydrophobic Coatings June 30th, 2015

Solegear Further Strengthens its Product Development Team: New Hire Seeks to Create New, Disruptive, Sustainable Materials June 17th, 2015

High-tech nanofibres could help nutrients in food hit the spot June 17th, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project