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A new video on potential applications for nanotechnology in the forest products industry has been widely adopted as a teaching and learning tool. Dozens of organizations have added it to their website and the video website has been visited 1037 times in the past three months. The video clearly and concisely covers current uses of tree fiber and the tremendous potential of nanotechnology for development of new products. The four-minute video is available for viewing and downloading.
Grasping how nanotechnology applies to the paper industry can be difficult. In addition, getting coworkers or customers to understand the nature of trees that make them uniquely suitable for renewable nanotechnology can be a challenge. The video is an excellent communications and public relations tool as shown by the following quotes from companies that have adopted and are using it:
"Congratulations on an outstanding video presentation! The Rethink trees video presents a high quality message of the new directions our industry is taking into innovative fields such as nanotechnology," states Richard Berry, VP and Chief Technology Officer, CelluForce Inc. "We are very proud to be part of this adventure."
"The TAPPI Nanotechnology video does a superb job of telling the story of how forests can be managed responsibly to make sustainable products. Not only paper, but new generations of innovative materials as well like liquid biodiesel and nanocellulose that can be used in a multitude of applications. Imagine filling your car with biodiesel made from wood - this will be a reality in the near future. Forests are not only renewable, they have a multitude of other environmental benefits that are essential to our planet and, as the TAPPI video states, they hold the secrets to many future sustainable products," according to Phil Riebel, President,Two Sides U.S.
"In our society we love being politically correct and jumping on the band wagon to spread information even if it's incorrect. A perfect example is the statement: "Please consider the environment before printing this email." The truth is that if you did consider the environment you would print the email because trees are renewable, recyclable and sustainable and pulp is a cash crop that is grown by farmers and healthy for the environment. For every tree harvested in the United States four are planted. If we keep eliminating the need for paper, fewer companies will be willing or able to afford to manage our forests, " notes Michael Crumpacker, President, TCC Printing & Imaging. "However, with new research and ingenuity we are finding that our forests are one of the world's best and most valuable resources. In the Nanotechnologies film we see that this innovative company is finding new exciting ways to use our forests for answering some of our country's pressing issues. This will help insure that we continue to manage our forests and keep our country and environment healthy and strong into future generations."
"We are thrilled by the response to the video and I would like to commend the team of TAPPI volunteers that produced this informative and exciting learning tool," comments Larry N. Montague, President and CEO of TAPPI. "It's very effective in educating employees, customers and the public not only of the countless current uses for trees in everyday products but also in raising awareness of the potential of nanotechnology in the development of a whole new generation of forest products. Trees are an environmentally friendly renewable resource and our industry has a great story to tell. The video captures this very well."
Developed by a team of TAPPI industry volunteers to raise awareness of the potential of trees using nanotechnology, the four-minute video was developed to highlight the many current uses of tree fiber in countless products, as well as the potential for new products and new uses realized through nanotechnology. The Rethink Trees video is available for download and use at no charge.
TAPPI is the leading association for the worldwide pulp, paper, packaging and converting industries and publisher of Paper360° and TAPPI JOURNAL. Through information exchange, events, trusted content and networking opportunities, TAPPI helps members elevate their performance by providing solutions that lead to better, faster and more cost-effective ways of doing business. It has provided management training and networking to the industry’s leaders for more than 97 years.
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