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Tronics, an international, full-service manufacturer of MEMS, today announced that industry veteran Hervé Borrel has been named director of sales and marketing.
Borrel, the former CEO of MicroChemical Systems, will guide expansion and growth of Tronics' U.S. operations, including its high-volume MEMS foundry in Dallas and its medical division in California.
Borrel, who has more than 20 years of experience in semiconductors and MEMS for automotive and medical applications, led MicroChemical Systems (MiCS) from a startup to a recognized tier-one MEMS supplier for the automotive industry. Under his leadership, MiCS became a key supplier of MEMS gas sensors to many automakers and automotive equipment companies, including BMW, Volkswagen, General Motors, Volvo, PSA Peugeot Citroën, Hyundai, Valeo, Delphi, and Calsonic Kansei.
In 2007, Borrel sold MiCS to e2v Technologies, a British provider of subsystems and components for high-performance systems, and managed e2v's Automotive Business Unit until the end of 2008.
Previously, Borrel worked for six years in the medical equipment industry, with Haemonetics Corp., including as general manager for the Benelux region. Prior to that he spent five years in the semiconductor industry working for Motorola.
"Hervé Borrel is an excellent fit for Tronics because of his broad experience in several of our key markets of medical devices, semiconductors and the automotive industry," said Peter Pfluger, CEO of Tronics. "His proven success and expertise in these markets will enable him to play a leading role in our continued growth in North America."
"I've watched Tronics over the years become a global leader in designing and manufacturing custom, high-performance MEMS for very demanding jobs in various industries," said Borrel. "This opportunity to contribute to Tronics' continued success - and its growth in the U.S. - was too good to pass up."
Tronics is an international, full-service MEMS manufacturer. With wafer fabs in France and the USA, and representation in Asia, Tronics provides local support to customers on three continents, and offers one of the broadest technology portfolios in the industry. Tronics’ services range from MEMS design to high-volume MEMS manufacturing. The company builds reliable supply chains for delivery of MEMS ranging from wafers to integrated custom components, but also supports earlier phases of projects where prototyping is required. Tronics’ engineering support includes electronic interface development, assembly and custom packaging, but also medical-device development, from its dedicated medical division in California. Founded in 1997, Tronics has 14 years of experience in developing, manufacturing, and packaging accelerometers, gyroscopes, micropumps, pressure sensors, switches, biodetectors and many more MEMS.
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