Nanotechnology Now

Our NanoNews Digest Sponsors





Heifer International

Wikipedia Affiliate Button


android tablet pc

Home > Press > New synthetic hydrogels in 3-D cell culture have reached the market

Abstract:
To take an invention to the market is a challenging process. Thanks to significant support of ProNano, the Germany-based life science company Cellendes have now their synthetic hydrogels on the market. However, they are facing a pressing issue.

New synthetic hydrogels in 3-D cell culture have reached the market

Italy | Posted on May 12th, 2011

Dr. Brigitte Angres and Dr. Helmut Wurst earlier worked on the development of synthetic hydrogels in 3-D cell culture at the NMI Natural and Medical Sciences Institute at the University of Tbingen in Germany, with financial support from the Federal Ministry of Education and Research (BMBF). In 2009, they founded the spinoff company Cellendes.

Within the European Commission-funded project ProNano - Promoting Technology Transfer of Nanosciences, Nanotechnologies, Materials and new Production Technologies - researchers have been selected to receive coaching to make their results in nanotechnologies reach the market. Dr. Brigitte Angres and Dr. Helmut Wurst are two of the scientists who have received this service." During a period of six months we had several discussions with people from ICON, supported by ProNano. We learned for instance about how to improve our business plan and secure financing. They also brought us together with people who had an interest in providing financing, for example, business angels," Wurst said.

Cellendes has secured financing through a single corporate investor, the German company Aesculap, which has provided enough money for the next few years. They are satisfied with the service provided by ProNano, but would have liked continued support. "The way it was done was very nice and helpful and we were happy with this kind of consultancy. The coaching stopped when we had secured our financing, but we would have liked continued support from ProNano for another year. We could use advice about how to use our limited funding to market our products to scientists using new technologies, such as the Internet and social networks. We have very little experience of that," Wurst said.

To establish a customer base and become profitable Cellendes are now working on improving their website and product literature as well as setting up databases and new equipment.

"If our potential customers have a system that works to some extent, they can be reluctant to change to our system that can improve their work. The most important thing I've learned about taking an innovation to the market is that you must be able to explain your product to the customers, you must be sure about what the benefits and values are for the customers," Wurst said.

####

For more information, please click here

Contacts:
Elisabeth Schmid
Phone: +39 0272002752
Fax: +39 0272002740
E-mail:

Copyright © youris.com

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Engineers develop new materials for hydrogen storage April 15th, 2014

Nanocrystalline cellulose modified into an efficient viral inhibitor April 15th, 2014

Tiny particles could help verify goods: Chemical engineers hope smartphone-readable microparticles could crack down on counterfeiting April 15th, 2014

A molecular approach to solar power: Switchable material could harness the power of the sun even when its not shining April 15th, 2014

Govt.-Legislation/Regulation/Funding/Policy

Engineers develop new materials for hydrogen storage April 15th, 2014

Tiny particles could help verify goods: Chemical engineers hope smartphone-readable microparticles could crack down on counterfeiting April 15th, 2014

A molecular approach to solar power: Switchable material could harness the power of the sun even when its not shining April 15th, 2014

Targeting cancer with a triple threat: MIT chemists design nanoparticles that can deliver three cancer drugs at a time April 15th, 2014

Announcements

Tiny particles could help verify goods: Chemical engineers hope smartphone-readable microparticles could crack down on counterfeiting April 15th, 2014

A molecular approach to solar power: Switchable material could harness the power of the sun even when its not shining April 15th, 2014

Targeting cancer with a triple threat: MIT chemists design nanoparticles that can deliver three cancer drugs at a time April 15th, 2014

Biologists Develop Nanosensors to Visualize Movements and Distribution of Plant Stress Hormone April 15th, 2014

NanoNews-Digest
The latest news from around the world, FREE







  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More














ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project







© Copyright 1999-2014 7th Wave, Inc. All Rights Reserved PRIVACY POLICY :: CONTACT US :: STATS :: SITE MAP :: ADVERTISE