Nanotechnology Now





Heifer International

Wikipedia Affiliate Button


DHgate

Home > Press > Timberland to use ion-maskô technology in new footwear styles for Sí11

Abstract:
The Timberland Company, a leading global outdoor brand, has signed-up to use P2i's revolutionary ion-maskô liquid repellent nano-coating, to create a new generation of footwear that will transform traditional expectations of weather protection, comfort and performance.

Timberland to use ion-maskô technology in new footwear styles for Sí11

UK | Posted on October 4th, 2010

P2i's ion-maskô technology works by applying a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. Because ion-maskô gives the whole shoe (including different materials, seams and fastenings) superior water repellency, it delivers two crucial benefits: one, it stops external water getting in and two, it encourages evaporated perspiration to flow out. As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. By optimizing temperature and Ďbreathability' for feet, ion-maskô will ensure that these Timberland shoes and boots keep feet more comfortable and dry even in rainy conditions.

Users can't see or feel ion-maskô because it is one thousand times thinner than a human hair. However, because the protective layer is molecularly bonded to the whole shoe surface it is extremely durable. In practice, ion-maskô lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. Plus, by resisting the absorption of water, ion-maskô helps guard against stains and dirt residue.

John Healy, General Manager of Timberland's Invention Factory, comments: "As a leader in waterproof and water-resistant footwear, Timberland is constantly searching for new technologies to improve our products and the way they perform in the outdoors. ion-maskô hit our radar as we were looking to expand our canvas offerings for spring 2011. With ion-maskô, we are able to offer truly breathable, summer-weight canvas shoes that are super water- and stain-repellant. It's an exciting development for anyone looking to spend time outdoors next spring."

ion-maskô technology will be used in a total of 17 Timberland footwear skus globally, across both men's and women's collections. Set to debut in Spring 2011, styles include premium canvas and leather boots and shoes, as well as high performance mesh and leather boat shoes for men called the Formentor.

Stephen Coulson, CTO at P2i, comments: "We're honored that a company like Timberland, with such a strong and unique reputation as a true footwear innovator, has committed to work with us. It is an extremely powerful endorsement and validation of our revolutionary ion-maskô liquid-repellent nano-coating. Old approaches simply cannot match the amazing levels of performance that ion-maskô has been shown to deliver."

####

About P2i
P2i is the world leader in liquid repellent nano-coating technology. It was established in 2004 to commercialize liquid-repellent treatments developed by the UKís Ministry of Defence. Now on a commercial scale, P2iís patented process has been successfully applied to a wide range of products in a wide range of markets including lifestyle, electronics, military and institutional, life sciences, energy and filtration.

In consumer sectors, the presence of P2iís technology is indicated either by ion-maskô, its brand for footwear, outdoor clothing and accessories, or Aridionô, its brand for electronics.

For more information, please click here

Contacts:
Corporate enquiries to:
Tel: +44 (0)1235 833100
Fax: +44 (0)1235 861214


Andrew Vincent
+44 (0)1869 353812

Zoe March
+44 (0)1869 353805

Copyright © P2i

If you have a comment, please Contact us.

Issuers of news releases, not 7th Wave, Inc. or Nanotechnology Now, are solely responsible for the accuracy of the content.

Bookmark:
Delicious Digg Newsvine Google Yahoo Reddit Magnoliacom Furl Facebook

Related News Press

News and information

Squeezed quantum cats May 28th, 2015

New chip makes testing for antibiotic-resistant bacteria faster, easier: Researchers at the University of Toronto design diagnostic chip to reduce testing time from days to one hour, allowing doctors to pick the right antibiotic the first time May 28th, 2015

Collaboration could lead to biodegradable computer chips May 28th, 2015

Arrowhead to Present at Jefferies 2015 Healthcare Conference May 27th, 2015

Products

Industrial Nanotech, Inc. Announces Official Launch of the Eagle Platinum Tileô May 19th, 2015

CAP-XX Launches 0.6mm Thinline Supercapacitors for Designing Wearable, Ultra-Portable and Connected IoT Devices: Eliminated Materials and Changed Processes to Reduce Thickness and Costs to Below $1 May 19th, 2015

Iran Unveils 6 Knowledge-Based Products April 11th, 2015

Toronto-based Environmental Technology Pioneer Green Earth Nano Science Expands in EU February 6th, 2015

Announcements

Squeezed quantum cats May 28th, 2015

New chip makes testing for antibiotic-resistant bacteria faster, easier: Researchers at the University of Toronto design diagnostic chip to reduce testing time from days to one hour, allowing doctors to pick the right antibiotic the first time May 28th, 2015

Collaboration could lead to biodegradable computer chips May 28th, 2015

Controlled Release of Anticorrosive Materials in Spot by Nanocarriers May 27th, 2015

Sports

Nanoparticles Used to Improve Mechanical, Thermal Properties of Cellulose Fibers April 23rd, 2015

Researchers use nanotechnology to engineer ACL replacements: Researchers created a tri-component, synthetic graft for reconstructing torn anterior cruciate ligaments December 30th, 2014

ĎSmallí transformation yields big changes September 16th, 2014

CEA-Leti and CORIMA Team up on Force Sensors Integrated in Cycle Wheels to Measure Rider Power Output June 26th, 2014

New-Contracts/Sales/Customers

Argonne chooses Beneqís TFS 500 Atomic Layer Deposition System: Modularity and flexibility make for a natural choice May 14th, 2015

New JEOL E-Beam Lithography System to Enhance Quantum NanoFab Capabilities May 6th, 2015

FEI Partners With the George Washington University to Equip New Science & Engineering Hall: Suite of new high-performance microscopes will be used for cutting-edge experiments at GWís new research facility April 29th, 2015

Renishaw Raman systems used to study 2D materials at Boston University, Massachusetts, USA. April 28th, 2015

NanoNews-Digest
The latest news from around the world, FREE




  Premium Products
NanoNews-Custom
Only the news you want to read!
 Learn More
NanoTech-Transfer
University Technology Transfer & Patents
 Learn More
NanoStrategies
Full-service, expert consulting
 Learn More










ASP
Nanotechnology Now Featured Books




NNN

The Hunger Project