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July 19th, 2010

Food companies go quiet on nanotech research activity

Abstract:
Many major food companies have become hesitant to promote their research into the potential of nanotechnology for fear of piquing consumer concerns while it is still in its infancy, according to an expert from market researcher Lux Research.

Speaking at the IFT International Food Nanoscience Conference in Chicago on Saturday, Chananit Sintuu, a research associate with the market research organization Lux Research, said that many large food companies have quietly stopped issuing press releases to promote their ongoing research to the wider public - although it is still available and discussed within the scientific community.

Sintuu told FoodNavigator-USA.com: "Unilever and Nestle are doing research on texture enhancement for example, for things like ice cream. But they are worried about profitability." According to Sintuu, one of the main concerns that may stop large companies from publicizing their investment in nanotechnology is its acceptance by consumers.

Source:
foodproductiondaily.com

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