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Home > Press > Colorists Take the Colure True Color Challenge

New "Shine Serum Plus" Added to Any Color Formula Yields Better Tone, Depth, Color Vibrancy

Colorists Take the Colure True Color Challenge

Vista, CA | Posted on May 17th, 2010

Colorists coast to coast are taking COLURE up on their new COLURE True Color Challenge. From rich moisturizing shampoos and conditioners to styling and finishing products, this full-line luxury color care company is challenging all colorists to keep their favorite color brands „Ÿ but to see them 'noticeably improve' even on their most challenging color clients.

COLUREfS CEO, Founder, and color specialist David Paris offers that the company's newest winning 'challenge' product, Shine Serum Plus, is rapidly turning the heads of color pros convinced that there was 'just no room for improvement'. Now, colorists are adding a drop or two of Shine Serum Plus to their favorite color formula and witnessing the undeniable difference take shapec better tone and depth, plus vibrant color and shine, with incredibly even color take from roots to ends.

According to Paris, colorists taking the 'COLURE challenge' observe a true difference in color results as well as a noticeable improvement in the hair's integrity and condition (clients also love the 'look and feel' of their hair). Taking the 'challenge' also means applying color to clean, healthy hair with no build-up present for best color results. Bottom line, COLURE helps color to lock in longer and remain rich, true-to-color, and vibrant until the next color service. COLURE backs its challenge with its 100% No-Fade Money Back Guarantee.

Says Paris: "We attribute COLURE's exemplary product performance to our molecular nanotechnology (breaking ingredients down to one-billionth of a gram in size) that more effectively cares for color-treated hair. This advanced technology uses enano weightf molecules to penetrate the cortex instead of the old emicro weightf molecules which sit on top of the cuticle and wash away.

"This offers two main benefits: 1) ingredients penetrate the hair shaft more deeply and quickly for true repair and, 2) ingredients that would previously 'separate' can now be combined without separation. All of this creates high performance, luxurious, multi-functional formulas that infuse the hairfs foundation and leave a flawless color finish."

Shine Serum Plus, one of those multi-functional products, is a clear, light, grease-free formula that colorists use at both the 'start' of their color process (during mixing) and at the 'finish' of their final styling for smoothing shine and thermal styling protection. When added to the color or lightener mixture, Shine Serum Plus creates pure molecular nanotechnology color or lightener. It can be mixed right into the formula of any color manufacturer's products to produce an incredible depth of penetration that results in more deep, rich, true-to-color tones and amazingly even color distribution from roots to ends. The product also acts as a 'buffer' to the lightening process, protecting the hair.

To learn more about the COLURE True Color Challenge, professional color-care products and salon cut-and-color education events, phone 888-265-8731 or visit:


For more information, please click here

Colure True Color Care
Alexander Irving

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